Internal Communications Senior Channel Specialist
BDO USA, Norfolk, VA, United States
JOB DESCRIPTION
The Internal Communications Senior Channel Specialist plays a key role in supporting the development, management and continuous improvement of BDO’s internal communications channels, with a primary focus on the firm’s digital employee experience platform, designed to boost engagement, productivity and retention. This position assists with platform configuration, operational execution and stakeholder coordination to ensure a successful rollout and sustained adoption. The role also supports day-to-day management of platform communications, content governance and usability improvements, ensuring information is accurate, accessible and aligned with business objectives.
Job Summary The ideal candidate will have a strong understanding of modern intranet capabilities, user experience principles, platform analytics and digital workplace best practices to enable cohesive communications strategies, while also contributing to other communication channels as needed.
Job Duties Platform Implementation
Supports configuration and deployment of communications-related features and modules in the employee experience platform to meet business needs
Collaborates with platform vendor to address BDO’s ongoing communications needs and bring new features/functionality, aligning with business requirements and project goals
Assists with managing contributor permissions, monitors performance metrics and raises support tickets as needed
Supports communications content migration and site setup in collaboration with Internal Communications and IT teams
Documents platform-related communications workflows and contributes to training materials for internal users
Works closely with communications content contributors and site administrators to gather requirements and provide guidance
Coordinates with internal stakeholders/collaborators to conduct focus groups for usability testing and feedback to improve the user experience
Partners with the project manager to ensure timely task completion
Analyzes system and communications workflows to identify improvements
Communications Channel Management
Assists in executing communications content strategies using the employee experience platform, including calendars and article programming
Organizes and structures communications content for easy navigation and accessibility
Utilizes platform features (CMS, social tools, analytics) and applies basic web technologies for customization and troubleshooting
Reviews platform usage data, tracks KPIs and partners with internal collaborators to conduct user research that guides enhancements and improves performance
Applies UX design principles and supports personalization/targeting of content and features to improve engagement
Fosters online community engagement and surfaces user feedback for continuous improvement
Supports platform-related projects, feature implementations and change initiatives to drive employee adoption
Troubleshoots issues, ensures accuracy and quality in all communications content and configurations
Stays current with digital workplace technologies and best practices
Change Management & Adoption
Assists with change management strategies and user adoption initiatives for new and existing communication channels
Supports training and onboarding for the platform’s communications-related contributors and end-users
Other Responsibilities
Creates and curates engaging, relevant communications content aligned with the firm’s style, brand standards and governance policies
Contributes to additional tasks and initiatives as needed to support Internal Communications goals
Other duties as required
Supervisory Responsibilities
N/A
Education Not specified in original description.
Qualifications, Knowledge, Skills, and Abilities
Bachelor’s degree and three (3) or more years of experience with digital workplace tools, intranet platforms or systems operations, required; major in Communications, Marketing, Digital Marketing, Information Systems, Business Administration, Computer Science, preferred; OR
High School Diploma or equivalent and five (5) or more years of experience with digital workplace tools, intranet platforms or systems operations, required
Experience
Familiarity with web design principles and information architecture, required
Prior experience working in a professional services environment, preferred
License(s)/Certification(s)
Certifications in project management or communications, preferred
Software
Proficient in the use of Microsoft Office Suite, required
Skilled in using analytics tools for communications channels, required
Strong working knowledge of SharePoint and Microsoft 365 platforms, required
Advanced knowledge of content management systems and intranet platforms such as Unily, preferred
Experience with project management tools and agile methodologies, preferred
Language(s)
N/A
Other Knowledge, Skills & Abilities
Strong organizational and communication skills
Ability to work across teams and adapt to changing needs
Empathy and user-focused mindset
Clear communicator and active listener
Strong problem-solving and critical thinking
Team-oriented and flexible
Ability to analyze data and provide insights
Attention to detail and commitment to quality
Compensation Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.
National Range: $75,000 - $95,000
Maryland Range: $75,000 - $95,000
NYC/Long Island/Westchester Range: $75,000 - $95,000
About Us Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.
At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.
BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.
We Are Committed To Delivering Exceptional Experiences To Middle Market Leaders By Sharing Insight-driven Perspectives, Helping Companies Take Business As Usual To Better Than Usual. With Industry Knowledge And Experience, a Breadth And Depth Of Resources, And Unwavering Commitment To Quality, We Pride Ourselves On
Welcoming diverse perspectives and understanding the experience of our professionals and clients
Empowering team members to explore their full potential
Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
Focus on resilience and sustainability to positively impact our people, clients, and communities
BDO Total Rewards that encompass so much more than traditional “benefits.”
Benefits may be subject to eligibility requirements.
Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
BDO USA, P.A. is an EO employer M/F/Veteran/Disability
#J-18808-Ljbffr
Job Summary The ideal candidate will have a strong understanding of modern intranet capabilities, user experience principles, platform analytics and digital workplace best practices to enable cohesive communications strategies, while also contributing to other communication channels as needed.
Job Duties Platform Implementation
Supports configuration and deployment of communications-related features and modules in the employee experience platform to meet business needs
Collaborates with platform vendor to address BDO’s ongoing communications needs and bring new features/functionality, aligning with business requirements and project goals
Assists with managing contributor permissions, monitors performance metrics and raises support tickets as needed
Supports communications content migration and site setup in collaboration with Internal Communications and IT teams
Documents platform-related communications workflows and contributes to training materials for internal users
Works closely with communications content contributors and site administrators to gather requirements and provide guidance
Coordinates with internal stakeholders/collaborators to conduct focus groups for usability testing and feedback to improve the user experience
Partners with the project manager to ensure timely task completion
Analyzes system and communications workflows to identify improvements
Communications Channel Management
Assists in executing communications content strategies using the employee experience platform, including calendars and article programming
Organizes and structures communications content for easy navigation and accessibility
Utilizes platform features (CMS, social tools, analytics) and applies basic web technologies for customization and troubleshooting
Reviews platform usage data, tracks KPIs and partners with internal collaborators to conduct user research that guides enhancements and improves performance
Applies UX design principles and supports personalization/targeting of content and features to improve engagement
Fosters online community engagement and surfaces user feedback for continuous improvement
Supports platform-related projects, feature implementations and change initiatives to drive employee adoption
Troubleshoots issues, ensures accuracy and quality in all communications content and configurations
Stays current with digital workplace technologies and best practices
Change Management & Adoption
Assists with change management strategies and user adoption initiatives for new and existing communication channels
Supports training and onboarding for the platform’s communications-related contributors and end-users
Other Responsibilities
Creates and curates engaging, relevant communications content aligned with the firm’s style, brand standards and governance policies
Contributes to additional tasks and initiatives as needed to support Internal Communications goals
Other duties as required
Supervisory Responsibilities
N/A
Education Not specified in original description.
Qualifications, Knowledge, Skills, and Abilities
Bachelor’s degree and three (3) or more years of experience with digital workplace tools, intranet platforms or systems operations, required; major in Communications, Marketing, Digital Marketing, Information Systems, Business Administration, Computer Science, preferred; OR
High School Diploma or equivalent and five (5) or more years of experience with digital workplace tools, intranet platforms or systems operations, required
Experience
Familiarity with web design principles and information architecture, required
Prior experience working in a professional services environment, preferred
License(s)/Certification(s)
Certifications in project management or communications, preferred
Software
Proficient in the use of Microsoft Office Suite, required
Skilled in using analytics tools for communications channels, required
Strong working knowledge of SharePoint and Microsoft 365 platforms, required
Advanced knowledge of content management systems and intranet platforms such as Unily, preferred
Experience with project management tools and agile methodologies, preferred
Language(s)
N/A
Other Knowledge, Skills & Abilities
Strong organizational and communication skills
Ability to work across teams and adapt to changing needs
Empathy and user-focused mindset
Clear communicator and active listener
Strong problem-solving and critical thinking
Team-oriented and flexible
Ability to analyze data and provide insights
Attention to detail and commitment to quality
Compensation Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.
National Range: $75,000 - $95,000
Maryland Range: $75,000 - $95,000
NYC/Long Island/Westchester Range: $75,000 - $95,000
About Us Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.
At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.
BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.
We Are Committed To Delivering Exceptional Experiences To Middle Market Leaders By Sharing Insight-driven Perspectives, Helping Companies Take Business As Usual To Better Than Usual. With Industry Knowledge And Experience, a Breadth And Depth Of Resources, And Unwavering Commitment To Quality, We Pride Ourselves On
Welcoming diverse perspectives and understanding the experience of our professionals and clients
Empowering team members to explore their full potential
Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
Focus on resilience and sustainability to positively impact our people, clients, and communities
BDO Total Rewards that encompass so much more than traditional “benefits.”
Benefits may be subject to eligibility requirements.
Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
BDO USA, P.A. is an EO employer M/F/Veteran/Disability
#J-18808-Ljbffr