Marketing Director
Readingcoop, Oklahoma City, OK, United States
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Marketing Director Reading, MA, US
6 days ago Requisition ID: 1274
Salary Range: $105,000.00 To $116,000.00 Annually
POSITION SUMMARY
Reporting to the Chief Communications & Community Strategy Officer, SVP, the Marketing Director is responsible for leading the Bank’s marketing strategy, translating enterprise priorities into day-to-day plans, campaigns, and performance management to drive growth, product adoption, and brand visibility. This role oversees campaigns, product positioning, digital marketing, analytics, and promotions using data-driven approaches to support short- and long-term goals, enabling the Director of Marketing and Community Development to focus on enterprise strategy and external leadership. Success requires analytical skills, marketing expertise, cross-team collaboration, and senior leadership partnership.
ESSENTIAL FUNCTIONS AND RESPONSIBILTIES
Strategic Marketing Leadership
Develop and implement the Bank’s comprehensive marketing strategy into annual and quarterly plans that support growth, sales goals, and product penetration.
Align marketing initiatives and execution with the organization’s business objectives and established strategic priorities.
Monitor and report on marketing performance, market positioning, and emerging trends in customer behavior and financial services to inform senior leadership.
Campaign Development & Execution
Plan and execute integrated marketing campaigns across digital, traditional, and in-branch channels.
Oversee creative development, messaging, and design alignment for marketing materials.
Lead go-to-market strategies for new products and services ensuring proper targeting, promotion, and measurement.
Collaborate with internal teams to deliver coordinated campaigns that drive measurable action and satisfaction.
Digital Marketing & Analytics
Lead the digital marketing strategy, including paid media, SEO and local search optimization, social media, website, and email marketing initiatives.
Manage analytics and performance dashboards to evaluate campaign ROI.
Leverage data insights to refine segmentation, targeting, and personalized marketing efforts.
Ensure digital content aligns with brand standards and regulatory requirements.
Brand & Product Growth
Oversee product marketing, including development of promotional materials, positioning statements, and lifecycle marketing strategies.
Conduct competitive analysis and market research to identify growth opportunities and customer needs.
Partner with internal stakeholders as required teams to drive cross-sell initiatives and deepen customer relationships.
Develop and manage the annual marketing budget within guidelines established by the SVP and executive team, ensuring efficient allocation of resources for maximum impact.
Provide recommendations and supporting analysis for significant spend decisions; final approval for major budget allocations and brand-level investments resides with the SVP/executive leadership.
Oversee vendor and agency relationships, including creative, media buying, and digital partners ensuring performance, contractual compliance, and brand consistency.
Communications & Public Relations
Support SVP and CEO with the execution and cadence of internal communications, including drafting messages, coordinating channels, and ensuring brand and tone alignment.
Partner with the SVP and executive leadership on external communications and public relations activities (e.g., press releases, media inquiries, community announcements), ensuring consistency with brand standards and regulatory requirements.
Collaborate with the SVP on public relations and media activities; this role supports marketing-related content and execution rather than owning PR strategy.
Compliance & Risk Management
Ensure all marketing campaigns and materials comply with regulatory guidelines including UDAAP, Fair Lending, and Truth in Savings.
Act as point of contact for audit related requests ensuring required information is provided by the necessary due date.
Collaborate with Compliance to review content, disclosures, and campaign materials.
Other
Attends Bank sponsored events, which may occasionally require early mornings, late evenings, and weekends.
Provide support and guidance to internal departments for Marketing-related requests.
Partner with Project Manager and lead Marketing department engagement project initiatives as assigned for new and ongoing initiatives.
Perform other related duties as assigned.
SUPERVISORY REPONSIBILTIES
Manages, coaches, directs and evaluates assigned team members; including interviewing hiring, training, planning, assigning and directing work, appraising performance, rewarding and disciplining team members, addressing complaints and resolving problems, carried out with the Bank’s policies and applicable laws.
REQUIREMENTS (Knowledge, Skills, Abilities and Education and/or Experience)
Knowledge
Proficient with marketing automation platforms, CRMs, and data visualization tools.
Strong understanding of digital advertising, SEO/SEM, and social media marketing.
Experience with campaign measurement, ROI tracking, and data-driven decision-making.
Proficient knowledge of financial products and consumer marketing best practices.
Skills & Abilities
Strategic, results-oriented thinker who can translate strategy into actionable plans and consistent execution with a collaborative leadership style.
Ability to lead, coach, and develop a team.
Strong project management skills with the ability to manage multiple priorities and cross-functional teams.
Excellent analytical, creative, and problem-solving abilities.
Clear communicator able to present data and insights effectively to senior leadership.
Think independently, solve problems and exercise sound judgment.
Excellent written, verbal, and presentation communication skills.
Strong initiative, creativity, and follow-through in executing marketing campaigns.
Ability to balance strategic planning with hands-on execution.
High degree of professionalism, accountability, adaptability, and attention to detail.
Education/Experience
Bachelor’s degree in a related field and at least 8 years of progressive marketing experience, including leadership of integrated campaigns and product marketing in financial services, and managing and developing team(s); or equivalent combination of education and experience.
Proven track record of driving measurable growth through marketing and digital strategies.
Working Conditions and Physical Requirements
The physical demands here are representative of those that must be met by team members to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this position, the team member is regularly required to sit, talk and hear. The team member is frequently required to use hands and fingers to handle or feel. The team member is occasionally required to stand, walk and reach with hands and arms. The team member must occasionally lift and/or move up to 20 pounds. Requires ability to communicate effectively in person, on the phone, and via digital channels. Vision requirements include close, distance, and peripheral vision, as well as depth perception and focus adjustment.
Reading Cooperative Bank provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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Marketing Director Reading, MA, US
6 days ago Requisition ID: 1274
Salary Range: $105,000.00 To $116,000.00 Annually
POSITION SUMMARY
Reporting to the Chief Communications & Community Strategy Officer, SVP, the Marketing Director is responsible for leading the Bank’s marketing strategy, translating enterprise priorities into day-to-day plans, campaigns, and performance management to drive growth, product adoption, and brand visibility. This role oversees campaigns, product positioning, digital marketing, analytics, and promotions using data-driven approaches to support short- and long-term goals, enabling the Director of Marketing and Community Development to focus on enterprise strategy and external leadership. Success requires analytical skills, marketing expertise, cross-team collaboration, and senior leadership partnership.
ESSENTIAL FUNCTIONS AND RESPONSIBILTIES
Strategic Marketing Leadership
Develop and implement the Bank’s comprehensive marketing strategy into annual and quarterly plans that support growth, sales goals, and product penetration.
Align marketing initiatives and execution with the organization’s business objectives and established strategic priorities.
Monitor and report on marketing performance, market positioning, and emerging trends in customer behavior and financial services to inform senior leadership.
Campaign Development & Execution
Plan and execute integrated marketing campaigns across digital, traditional, and in-branch channels.
Oversee creative development, messaging, and design alignment for marketing materials.
Lead go-to-market strategies for new products and services ensuring proper targeting, promotion, and measurement.
Collaborate with internal teams to deliver coordinated campaigns that drive measurable action and satisfaction.
Digital Marketing & Analytics
Lead the digital marketing strategy, including paid media, SEO and local search optimization, social media, website, and email marketing initiatives.
Manage analytics and performance dashboards to evaluate campaign ROI.
Leverage data insights to refine segmentation, targeting, and personalized marketing efforts.
Ensure digital content aligns with brand standards and regulatory requirements.
Brand & Product Growth
Oversee product marketing, including development of promotional materials, positioning statements, and lifecycle marketing strategies.
Conduct competitive analysis and market research to identify growth opportunities and customer needs.
Partner with internal stakeholders as required teams to drive cross-sell initiatives and deepen customer relationships.
Develop and manage the annual marketing budget within guidelines established by the SVP and executive team, ensuring efficient allocation of resources for maximum impact.
Provide recommendations and supporting analysis for significant spend decisions; final approval for major budget allocations and brand-level investments resides with the SVP/executive leadership.
Oversee vendor and agency relationships, including creative, media buying, and digital partners ensuring performance, contractual compliance, and brand consistency.
Communications & Public Relations
Support SVP and CEO with the execution and cadence of internal communications, including drafting messages, coordinating channels, and ensuring brand and tone alignment.
Partner with the SVP and executive leadership on external communications and public relations activities (e.g., press releases, media inquiries, community announcements), ensuring consistency with brand standards and regulatory requirements.
Collaborate with the SVP on public relations and media activities; this role supports marketing-related content and execution rather than owning PR strategy.
Compliance & Risk Management
Ensure all marketing campaigns and materials comply with regulatory guidelines including UDAAP, Fair Lending, and Truth in Savings.
Act as point of contact for audit related requests ensuring required information is provided by the necessary due date.
Collaborate with Compliance to review content, disclosures, and campaign materials.
Other
Attends Bank sponsored events, which may occasionally require early mornings, late evenings, and weekends.
Provide support and guidance to internal departments for Marketing-related requests.
Partner with Project Manager and lead Marketing department engagement project initiatives as assigned for new and ongoing initiatives.
Perform other related duties as assigned.
SUPERVISORY REPONSIBILTIES
Manages, coaches, directs and evaluates assigned team members; including interviewing hiring, training, planning, assigning and directing work, appraising performance, rewarding and disciplining team members, addressing complaints and resolving problems, carried out with the Bank’s policies and applicable laws.
REQUIREMENTS (Knowledge, Skills, Abilities and Education and/or Experience)
Knowledge
Proficient with marketing automation platforms, CRMs, and data visualization tools.
Strong understanding of digital advertising, SEO/SEM, and social media marketing.
Experience with campaign measurement, ROI tracking, and data-driven decision-making.
Proficient knowledge of financial products and consumer marketing best practices.
Skills & Abilities
Strategic, results-oriented thinker who can translate strategy into actionable plans and consistent execution with a collaborative leadership style.
Ability to lead, coach, and develop a team.
Strong project management skills with the ability to manage multiple priorities and cross-functional teams.
Excellent analytical, creative, and problem-solving abilities.
Clear communicator able to present data and insights effectively to senior leadership.
Think independently, solve problems and exercise sound judgment.
Excellent written, verbal, and presentation communication skills.
Strong initiative, creativity, and follow-through in executing marketing campaigns.
Ability to balance strategic planning with hands-on execution.
High degree of professionalism, accountability, adaptability, and attention to detail.
Education/Experience
Bachelor’s degree in a related field and at least 8 years of progressive marketing experience, including leadership of integrated campaigns and product marketing in financial services, and managing and developing team(s); or equivalent combination of education and experience.
Proven track record of driving measurable growth through marketing and digital strategies.
Working Conditions and Physical Requirements
The physical demands here are representative of those that must be met by team members to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this position, the team member is regularly required to sit, talk and hear. The team member is frequently required to use hands and fingers to handle or feel. The team member is occasionally required to stand, walk and reach with hands and arms. The team member must occasionally lift and/or move up to 20 pounds. Requires ability to communicate effectively in person, on the phone, and via digital channels. Vision requirements include close, distance, and peripheral vision, as well as depth perception and focus adjustment.
Reading Cooperative Bank provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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