E-commerce Manager
Alice and Olivia, New York, NY, United States
POSITION SUMMARY:
The E-commerce Manager oversees the growth and daily operations of the alice + olivia direct-to-consumer digital business. This role is responsible for seamless execution of product launches, marketplace content, and site initiatives, while tracking performance and identifying opportunities for improvement. Acting as a central point of coordination across teams, the E-commerce Manager ensures that alice + olivia delivers a premium digital experience to customers.
KEY RESPONSIBILITIES:
Own and manage specific product categories, analyzing performance metrics to drive growth and inform merchandising strategies.
Provide the final review of styles before they go live; ensure accuracy and proper attribution.
Partner with the email marketing team to ensure weekly emails have accurate linking, featured product is boosted, inventory is adequate and merchandising is optimized.
Manage the setup of promotions, including pricing, discounts, and special offers, ensuring accurate and timely execution.
Serve as the primary liaison with our SEO agency, driving strategies to enhance site visibility, improve search performance, and optimize the overall customer experience across the digital platform.
Partner with the creative team on asset planning, creation, and hand-off of necessary assets for delivery/product launches.
Manage all on site content set up (homepage, banners, lookbooks, blog pages, etc).
Analyze the business on a weekly basis, pull out key findings and present data to the larger DTC team.
Serve as a systems expert across the e-commerce platform and related tools to diagnose issues and improve processes.
Identify trends and areas of opportunity to drive site conversion and ultimately, the ecommerce business.
Recommend category activations/deactivations based on seasonality, trends, and performance insights.
Be able to swiftly identify, respond to, and troubleshoot any technical issues that may arise on the site.
REQUIREMENTS:
5 years related work experience. Website merchandising experience preferred
BA/BS degree in business, marketing, or related field
Proficient in Microsoft Office products, particularly in Excel
Experience with web-based content management systems, Salesforce/Shopify experience is a plus
Experience with analytics platforms, Google Analytics is a plus
Effective analytical/problem solving and research skills
Extreme attention to detail
Self-starter mentality and be eager to succeed
Adaptable and effective in fast-paced, dynamic work environments
Ability to multi-task and execute requirements according to set timelines
Passion for the consumer, ensuring a best-in-class user experience
Strong technical and business analysis capabilities
Strong communication skills, comfortable with presentations to large groups
Remain coachable and open to feedback to continuously develop in your role
COMPENSATION: $95,000 - $108,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.
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KEY RESPONSIBILITIES:
Own and manage specific product categories, analyzing performance metrics to drive growth and inform merchandising strategies.
Provide the final review of styles before they go live; ensure accuracy and proper attribution.
Partner with the email marketing team to ensure weekly emails have accurate linking, featured product is boosted, inventory is adequate and merchandising is optimized.
Manage the setup of promotions, including pricing, discounts, and special offers, ensuring accurate and timely execution.
Serve as the primary liaison with our SEO agency, driving strategies to enhance site visibility, improve search performance, and optimize the overall customer experience across the digital platform.
Partner with the creative team on asset planning, creation, and hand-off of necessary assets for delivery/product launches.
Manage all on site content set up (homepage, banners, lookbooks, blog pages, etc).
Analyze the business on a weekly basis, pull out key findings and present data to the larger DTC team.
Serve as a systems expert across the e-commerce platform and related tools to diagnose issues and improve processes.
Identify trends and areas of opportunity to drive site conversion and ultimately, the ecommerce business.
Recommend category activations/deactivations based on seasonality, trends, and performance insights.
Be able to swiftly identify, respond to, and troubleshoot any technical issues that may arise on the site.
REQUIREMENTS:
5 years related work experience. Website merchandising experience preferred
BA/BS degree in business, marketing, or related field
Proficient in Microsoft Office products, particularly in Excel
Experience with web-based content management systems, Salesforce/Shopify experience is a plus
Experience with analytics platforms, Google Analytics is a plus
Effective analytical/problem solving and research skills
Extreme attention to detail
Self-starter mentality and be eager to succeed
Adaptable and effective in fast-paced, dynamic work environments
Ability to multi-task and execute requirements according to set timelines
Passion for the consumer, ensuring a best-in-class user experience
Strong technical and business analysis capabilities
Strong communication skills, comfortable with presentations to large groups
Remain coachable and open to feedback to continuously develop in your role
COMPENSATION: $95,000 - $108,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.
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