Real Estate Content Marketing Manager
Northspyre, Atlanta, GA, United States
About Northspyre
Northspyre, the only end-to-end real estate development management platform, empowers developers to make smarter investment decisions with data‑driven insights and collaborative workflows. Through automation, analytics, and AI, we give teams real‑time information, performance insights, and workflow tools to accelerate project delivery.
Role Overview The Senior Content Manager owns content end‑to‑end, from understanding customers to shaping compelling stories and getting content out into the world.
In this role, you'll get to
Own content end‑to‑end—shaping ideas, crafting narratives, shipping consistently, and iterating based on real‑world impact
Be a core voice of the brand, defining how Northspyre shows up in the market with clear POV and credible storytelling
Translate complex, high‑stakes real estate development workflows into compelling stories that resonate with practitioners
Work with a high degree of autonomy and trust, taking real ownership over what gets created and why
Get deeply immersed in the customer domain by spending regular time with Customer Success and real customers
Create across formats and channels—social, web, sales enablement, customer stories, and thought leadership
Use AI thoughtfully to move faster and smarter, without sacrificing editorial quality or voice
Build demand‑aware content that supports buyer journeys, handles objections, and drives growth
Continuously refine and repurpose content based on feedback from Sales, CS, and leadership
Grow in scope and influence over time, laying a strong content foundation for future marketing leadership
We are looking for people who
Are strong writers and natural storytellers, especially for complex, sophisticated audiences
Take pride in owning work end‑to‑end and thrive with high autonomy and minimal structure
Are deeply curious and motivated to explore a specific domain, not just skim the surface
Care about understanding real customers and how they describe their problems and priorities
Can turn complex ideas and workflows into clear, compelling narratives
Understand how content supports demand generation and business growth
Exercise sound judgment and maintain high editorial standards, even when moving fast
Are comfortable collaborating cross‑functionally with Sales, Customer Success, designers, and partners
Embrace feedback and use it to continuously improve their work
Are excited to grow into a larger, more influential role over time
We are looking for people who have proven
3+ years of experience creating and owning content for complex, CRE‑specific audiences
A track record of end‑to‑end content ownership—from idea and narrative development through publishing and iteration
Exceptional writing and storytelling skills across multiple formats (editorial, web, social, sales enablement, customer stories)
The ability to translate complex products, workflows, or industries into clear, credible, and engaging content
Experience collaborating cross‑functionally with Sales, Customer Success, Product, and Design
Strong judgment and editorial standards, with the ability to operate autonomously
Familiarity with demand generation principles and how content supports pipeline and growth
Hands‑on experience using AI tools to accelerate content creation and iteration without compromising quality
A bachelor's degree in Marketing, Communications, Journalism, English, or a related field (or equivalent practical experience)
Benefits and Perks
Competitive salary and meaningful stock option package
Comprehensive Medical, Dental, and Vision plans
401(k) match to help you save for your future (fully vested after 6 months eligibility)
Unlimited vacation, paid sick leave, and major U.S. holidays
Awesome company swag
Free access to Health Advocate
Hybrid & remote opportunities with a new Midtown Atlanta office
Part of a small, fast‑moving team with minimal supervision
Annual team gatherings
Top Three Reasons to Join #1: It’s the Right Time – We’ve already facilitated more than $500 billion of complex projects across the United States.
#2: Northspyre has the right product – Our technology empowers modern real‑estate teams to build leveraging data, automation and artificial intelligence to achieve faster, more predictable outcomes on complex projects.
#3: Northspyre celebrates a culture of creativity – We foster a community that encourages diverse viewpoints, openness, and an environment where employees can bring their whole authentic selves to work.
Equal Employment Opportunity As set forth in Northspyre’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr
Role Overview The Senior Content Manager owns content end‑to‑end, from understanding customers to shaping compelling stories and getting content out into the world.
In this role, you'll get to
Own content end‑to‑end—shaping ideas, crafting narratives, shipping consistently, and iterating based on real‑world impact
Be a core voice of the brand, defining how Northspyre shows up in the market with clear POV and credible storytelling
Translate complex, high‑stakes real estate development workflows into compelling stories that resonate with practitioners
Work with a high degree of autonomy and trust, taking real ownership over what gets created and why
Get deeply immersed in the customer domain by spending regular time with Customer Success and real customers
Create across formats and channels—social, web, sales enablement, customer stories, and thought leadership
Use AI thoughtfully to move faster and smarter, without sacrificing editorial quality or voice
Build demand‑aware content that supports buyer journeys, handles objections, and drives growth
Continuously refine and repurpose content based on feedback from Sales, CS, and leadership
Grow in scope and influence over time, laying a strong content foundation for future marketing leadership
We are looking for people who
Are strong writers and natural storytellers, especially for complex, sophisticated audiences
Take pride in owning work end‑to‑end and thrive with high autonomy and minimal structure
Are deeply curious and motivated to explore a specific domain, not just skim the surface
Care about understanding real customers and how they describe their problems and priorities
Can turn complex ideas and workflows into clear, compelling narratives
Understand how content supports demand generation and business growth
Exercise sound judgment and maintain high editorial standards, even when moving fast
Are comfortable collaborating cross‑functionally with Sales, Customer Success, designers, and partners
Embrace feedback and use it to continuously improve their work
Are excited to grow into a larger, more influential role over time
We are looking for people who have proven
3+ years of experience creating and owning content for complex, CRE‑specific audiences
A track record of end‑to‑end content ownership—from idea and narrative development through publishing and iteration
Exceptional writing and storytelling skills across multiple formats (editorial, web, social, sales enablement, customer stories)
The ability to translate complex products, workflows, or industries into clear, credible, and engaging content
Experience collaborating cross‑functionally with Sales, Customer Success, Product, and Design
Strong judgment and editorial standards, with the ability to operate autonomously
Familiarity with demand generation principles and how content supports pipeline and growth
Hands‑on experience using AI tools to accelerate content creation and iteration without compromising quality
A bachelor's degree in Marketing, Communications, Journalism, English, or a related field (or equivalent practical experience)
Benefits and Perks
Competitive salary and meaningful stock option package
Comprehensive Medical, Dental, and Vision plans
401(k) match to help you save for your future (fully vested after 6 months eligibility)
Unlimited vacation, paid sick leave, and major U.S. holidays
Awesome company swag
Free access to Health Advocate
Hybrid & remote opportunities with a new Midtown Atlanta office
Part of a small, fast‑moving team with minimal supervision
Annual team gatherings
Top Three Reasons to Join #1: It’s the Right Time – We’ve already facilitated more than $500 billion of complex projects across the United States.
#2: Northspyre has the right product – Our technology empowers modern real‑estate teams to build leveraging data, automation and artificial intelligence to achieve faster, more predictable outcomes on complex projects.
#3: Northspyre celebrates a culture of creativity – We foster a community that encourages diverse viewpoints, openness, and an environment where employees can bring their whole authentic selves to work.
Equal Employment Opportunity As set forth in Northspyre’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr