Brand Manager, Tic Tac
Ferrero, Parsippany, NJ, United States
About the Role
We have an opening for a Brand Manager, Tic Tac, and are actively reviewing applications. In this role you will bring a balance of strong analytical skills, attention to detail and a keen sense of creativity. You will lead a cross‑functional team to deliver innovation and work with creative agencies to develop world‑class creative to reach our consumers across tactics, from TV to in‑store execution. This hybrid role is located in Parsippany, NJ and reports to the Marketing Director, Tic Tac Mints.
Main Responsibilities
In‑depth market and brand analysis to assist Brand Management in formulating brand strategy within a fast‑moving consumer packaged goods category
Constantly monitor and track brand performance and initiatives
Provide routine brand performance updates
Maintain full understanding of the competitive environment to assess impact on business
Capacity to understand and interpret qualitative and quantitative research for business purposes
Support innovation lead with artwork development
Budget Management
Support development of consumer activation plans and manage execution
Possess solid project management skills from planning stage to execution and final assessment in order to achieve brand objectives and goals
Prepare and create engaging, meaningful and persuasive presentations
Comfortable with multi‑tasking in a fast‑paced environment
Able to prioritize daily demands to meet tight deadlines
Inter‑departmental engagement with Trade Marketing, Sales and Supply Chain to assist in the planning and execution of new initiatives
Collaborate with legal department to safeguard company and use of its assets in interactions with third parties
Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs
About You
Bachelor’s Degree in Business; Master’s degree in Business is a plus
At least 5 years experience in consumer packaged goods brand marketing
Excellent analytical skills upon which to base decision‑making
Experience working in CPG
Excellent verbal and written communication skills
Experience working with consumer data; i.e. IRI, ACNielsen
Ability to manage and prioritize multiple projects within scheduled timelines
Team player able to effectively interact and work with various functional departments
Detail oriented
Passion, energy and drive to work with world‑class brands
Motivation to advance in a merit‑based, multinational organization
Must be self‑motivated and exhibit an entrepreneurial spirit
Adaptable to foreign cultures
Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook; SAP knowledge a plus
Experience with Budget Management
Exposure and understanding of differences between various classes of trade
Foreign language (i.e.: Spanish or Italian) knowledge is a plus
Product packaging development knowledge is a plus
Exposure to P&L management is a plus
Artificial Intelligence Disclosure As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
Benefits & Perks Careers with caring built in – discover our benefits here.
The base salary range for this position is $124,000.00 – $165,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job‑related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero Ferrero began its journey in the small town of
Alba in Piedmont, Italy, in 1946.
Today, it is one of the world’s largest sweet‑packaged food companies, with many
iconic brands
sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Equal Opportunity Employment Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
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Main Responsibilities
In‑depth market and brand analysis to assist Brand Management in formulating brand strategy within a fast‑moving consumer packaged goods category
Constantly monitor and track brand performance and initiatives
Provide routine brand performance updates
Maintain full understanding of the competitive environment to assess impact on business
Capacity to understand and interpret qualitative and quantitative research for business purposes
Support innovation lead with artwork development
Budget Management
Support development of consumer activation plans and manage execution
Possess solid project management skills from planning stage to execution and final assessment in order to achieve brand objectives and goals
Prepare and create engaging, meaningful and persuasive presentations
Comfortable with multi‑tasking in a fast‑paced environment
Able to prioritize daily demands to meet tight deadlines
Inter‑departmental engagement with Trade Marketing, Sales and Supply Chain to assist in the planning and execution of new initiatives
Collaborate with legal department to safeguard company and use of its assets in interactions with third parties
Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs
About You
Bachelor’s Degree in Business; Master’s degree in Business is a plus
At least 5 years experience in consumer packaged goods brand marketing
Excellent analytical skills upon which to base decision‑making
Experience working in CPG
Excellent verbal and written communication skills
Experience working with consumer data; i.e. IRI, ACNielsen
Ability to manage and prioritize multiple projects within scheduled timelines
Team player able to effectively interact and work with various functional departments
Detail oriented
Passion, energy and drive to work with world‑class brands
Motivation to advance in a merit‑based, multinational organization
Must be self‑motivated and exhibit an entrepreneurial spirit
Adaptable to foreign cultures
Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook; SAP knowledge a plus
Experience with Budget Management
Exposure and understanding of differences between various classes of trade
Foreign language (i.e.: Spanish or Italian) knowledge is a plus
Product packaging development knowledge is a plus
Exposure to P&L management is a plus
Artificial Intelligence Disclosure As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
Benefits & Perks Careers with caring built in – discover our benefits here.
The base salary range for this position is $124,000.00 – $165,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job‑related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero Ferrero began its journey in the small town of
Alba in Piedmont, Italy, in 1946.
Today, it is one of the world’s largest sweet‑packaged food companies, with many
iconic brands
sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Equal Opportunity Employment Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
#J-18808-Ljbffr