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Sales And Marketing Specialist

The Business Journal, Fresno, CA, United States


Company Description The Business Journal, a division of Pacific Publishing Group, Inc., is a multi-title publishing and events-management company located in the Central San Joaquin Valley. Founded in 1886, Pacific Publishing produces an award-winning newspaper, The Business Journal, alongside consumer magazines, directories, and custom publications. Known for its in-depth reporting and exclusive insights, The Business Journal provides readers with critical news that guides important business decisions and uncovers new opportunities.

Role Description This is a full-time on-site role for a Sales and Marketing Specialist based in Fresno. The Sales and Marketing Specialist will be responsible for developing and executing marketing plans, managing and nurturing client relationships, conducting market research, and analyzing sales data. The specialist will attend client meetings, deliver presentations, and identify potential sales opportunities. This role also involves collaborating with the editorial team to align marketing efforts with content strategies.

Qualifications

Marketing strategy development and execution skills

Client relationship management and sales skills

Market research and data analysis skills

Proficiency in digital marketing tools and techniques

Strong communication and presentation skills

Ability to work independently and as part of a team

Previous experience in publishing or media industries is a plus

Bachelor's degree in Marketing, Business, Communications, or related field

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