Marketing Specialist (On-Site)
Relief Mental Health, Oak Brook, IL, United States
Position Overview
The Marketing Specialist is a hands‑on, creative individual responsible for developing, executing, and maintaining high‑quality marketing content and brand consistency for Relief Mental Health. This role focuses on creating content, building messaging, optimizing technology, and executing digital and physical marketing assets while partnering closely with the digital marketing specialist, clinical, operations, and growth teams. The Marketing Specialist blends strategic thinking with day‑to‑day execution, ensuring messaging is clear, accurate, patient‑centered, and aligned with Relief Mental Health’s brand and clinical mission.
Job Title Marketing Specialist
Key Responsibilities Brand Strategy & Execution
Create, review, and finalize external‑facing content including social media posts, website copy, blog articles, advertising creative, and promotional materials
Develop and execute regional marketing strategies to support specific growth initiatives
Regularly review marketing materials and touchpoints to identify inconsistencies and opportunities to strengthen brand presence
Design and update interior and exterior clinic signage to ensure brand consistency
Work directly with vendors to update, replace, or install signage as needed
Email Marketing & CRM
Build, manage, and optimize email marketing campaigns across patient and provider audiences using our CRM and email platform
Develop and maintain segmented email lists based on patient status, treatment interest, location, referral source, and engagement behavior
Design and execute automated drip campaigns for prospective patients at every stage of the funnel — from initial inquiry through consultation booked, treatment started, and beyond
Build provider‑facing email sequences to support business development outreach and referral partner nurturing
Monitor campaign performance (open rates, click‑through rates, conversion, unsubscribes) and report weekly on key metrics with actionable recommendations
Ensure all email communications are HIPAA‑compliant and align with Relief's brand voice and messaging guidelines
Conduct A/B testing on subject lines, send times, content, and CTAs to continuously improve performance
Third‑Party Lead Generation Platforms
Own day‑to‑day management and optimization of all third‑party lead generation platforms including Psychology Today, Zocdoc, TMS near me, and similar directories
Monitor lead volume, quality, and cost‑per‑lead across all platforms and provide monthly performance reports
Ensure all platform listings are accurate, current, and fully optimized — including photos, bios, specialties, insurance information, and availability
Identify and evaluate new lead generation platforms and make recommendations for expansion or consolidation based on performance data
Coordinate with the clinical and operations teams to ensure lead gen capacity aligns with actual appointment availability
Digital Profile & Reputation Management
Own and maintain provider and clinic profiles across all digital channels including Google Business Profile, Healthgrades, Yelp, WebMD, Vitals, US News Health, and emerging platforms
Ensure consistency of name, address, phone number, hours, services, and imagery across every platform — no outdated information, no mismatched listings
Manage and respond to online reviews in alignment with HIPAA guidelines and Relief's patient communication standards
Proactively build out and optimize new profiles on emerging directories and healthcare platforms as the digital landscape evolves
Coordinate headshots, bios, and credential updates with clinical staff to keep all provider profiles current and professional
Support LinkedIn profile optimization for providers and leadership as part of Relief's broader thought leadership strategy
Website Content & Optimization
Create, update, and maintain website content across all service lines
Ensure accuracy of clinical offerings, provider information, and brand messaging
Use analytics and user behavior data to recommend and implement content improvements
Update and ensure all website content is conducive to target markets, utilizing buttons for leads, SEO optimized and up to date on all content strategies
Strategic Marketing Contribution
Track performance of marketing initiatives and adjust tactics based on results
Conduct competitive research and market analysis to inform messaging and campaigns
Prepare insights and recommendations for leadership based on data and observed trends
Ensure marketing content aligns with compliance, regulatory, and brand requirements
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, or related field
4+ years of hands‑on marketing experience, with a strong emphasis on content and brand execution
Experience developing and executing marketing content in healthcare or behavioral health preferred
Strong understanding of digital marketing platforms, marketing/CRM technology, social media, and content management systems
Exceptional writing, editing, and proofreading skills with strong attention to detail
Required Skills
Ability to translate business goals into clear, actionable marketing content
Advanced writing and editing skills across multiple formats and channels
Proficiency with CRM systems, marketing automation tools, and analytics platforms
Strong understanding of brand consistency and message discipline
Experience working within website CMS platforms; basic HTML knowledge helpful
Ability to manage multiple projects and deadlines independently
Preferred Qualifications
Healthcare or behavioral health marketing experience, including HIPAA awareness
Experience across multiple marketing channels, especially digital
Familiarity with UX/UI principles and conversion‑focused content
Relevant certifications in marketing, branding, or digital strategy
Experience working directly with vendors and marketing platforms
Personal Attributes
Strategic thinker who enjoys executing and refining their own work
Detail‑oriented with a high standard for quality and accuracy
Collaborative and comfortable working cross‑functionally
Adaptable and effective in a fast‑paced, evolving environment
#J-18808-Ljbffr
Job Title Marketing Specialist
Key Responsibilities Brand Strategy & Execution
Create, review, and finalize external‑facing content including social media posts, website copy, blog articles, advertising creative, and promotional materials
Develop and execute regional marketing strategies to support specific growth initiatives
Regularly review marketing materials and touchpoints to identify inconsistencies and opportunities to strengthen brand presence
Design and update interior and exterior clinic signage to ensure brand consistency
Work directly with vendors to update, replace, or install signage as needed
Email Marketing & CRM
Build, manage, and optimize email marketing campaigns across patient and provider audiences using our CRM and email platform
Develop and maintain segmented email lists based on patient status, treatment interest, location, referral source, and engagement behavior
Design and execute automated drip campaigns for prospective patients at every stage of the funnel — from initial inquiry through consultation booked, treatment started, and beyond
Build provider‑facing email sequences to support business development outreach and referral partner nurturing
Monitor campaign performance (open rates, click‑through rates, conversion, unsubscribes) and report weekly on key metrics with actionable recommendations
Ensure all email communications are HIPAA‑compliant and align with Relief's brand voice and messaging guidelines
Conduct A/B testing on subject lines, send times, content, and CTAs to continuously improve performance
Third‑Party Lead Generation Platforms
Own day‑to‑day management and optimization of all third‑party lead generation platforms including Psychology Today, Zocdoc, TMS near me, and similar directories
Monitor lead volume, quality, and cost‑per‑lead across all platforms and provide monthly performance reports
Ensure all platform listings are accurate, current, and fully optimized — including photos, bios, specialties, insurance information, and availability
Identify and evaluate new lead generation platforms and make recommendations for expansion or consolidation based on performance data
Coordinate with the clinical and operations teams to ensure lead gen capacity aligns with actual appointment availability
Digital Profile & Reputation Management
Own and maintain provider and clinic profiles across all digital channels including Google Business Profile, Healthgrades, Yelp, WebMD, Vitals, US News Health, and emerging platforms
Ensure consistency of name, address, phone number, hours, services, and imagery across every platform — no outdated information, no mismatched listings
Manage and respond to online reviews in alignment with HIPAA guidelines and Relief's patient communication standards
Proactively build out and optimize new profiles on emerging directories and healthcare platforms as the digital landscape evolves
Coordinate headshots, bios, and credential updates with clinical staff to keep all provider profiles current and professional
Support LinkedIn profile optimization for providers and leadership as part of Relief's broader thought leadership strategy
Website Content & Optimization
Create, update, and maintain website content across all service lines
Ensure accuracy of clinical offerings, provider information, and brand messaging
Use analytics and user behavior data to recommend and implement content improvements
Update and ensure all website content is conducive to target markets, utilizing buttons for leads, SEO optimized and up to date on all content strategies
Strategic Marketing Contribution
Track performance of marketing initiatives and adjust tactics based on results
Conduct competitive research and market analysis to inform messaging and campaigns
Prepare insights and recommendations for leadership based on data and observed trends
Ensure marketing content aligns with compliance, regulatory, and brand requirements
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, or related field
4+ years of hands‑on marketing experience, with a strong emphasis on content and brand execution
Experience developing and executing marketing content in healthcare or behavioral health preferred
Strong understanding of digital marketing platforms, marketing/CRM technology, social media, and content management systems
Exceptional writing, editing, and proofreading skills with strong attention to detail
Required Skills
Ability to translate business goals into clear, actionable marketing content
Advanced writing and editing skills across multiple formats and channels
Proficiency with CRM systems, marketing automation tools, and analytics platforms
Strong understanding of brand consistency and message discipline
Experience working within website CMS platforms; basic HTML knowledge helpful
Ability to manage multiple projects and deadlines independently
Preferred Qualifications
Healthcare or behavioral health marketing experience, including HIPAA awareness
Experience across multiple marketing channels, especially digital
Familiarity with UX/UI principles and conversion‑focused content
Relevant certifications in marketing, branding, or digital strategy
Experience working directly with vendors and marketing platforms
Personal Attributes
Strategic thinker who enjoys executing and refining their own work
Detail‑oriented with a high standard for quality and accuracy
Collaborative and comfortable working cross‑functionally
Adaptable and effective in a fast‑paced, evolving environment
#J-18808-Ljbffr