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Search Engine Optimization Manager

Colling Media, Phoenix, AZ, United States


We are seeking an experienced SEO Manager to lead the execution, optimization, and reporting of organic search strategies for our clients. This role requires both technical SEO expertise and content strategy experience, with a strong understanding of how modern search algorithms, AI-powered search experiences, and user behavior influence rankings and visibility.

The SEO Manager will be responsible for identifying high-value keyword opportunities, implementing on-page and technical SEO improvements, and developing scalable content strategies that drive measurable improvements in organic traffic, rankings, and conversions.

This role will also leverage modern SEO tools and AI-assisted workflows to increase efficiency while maintaining high-quality, search-optimized content and technical best practices.

Key Responsibilities

Develop and maintain strategic keyword and topic targeting plans for client campaigns

Monitor keyword rankings, search visibility, and performance trends to inform optimization strategies

Conduct technical SEO audits, including crawlability, indexation, site structure, page speed, and schema implementation

Implement and optimize meta tags, title tags, alt attributes, structured data, and internal linking strategies

Identify opportunities for new content creation and content optimization to improve organic visibility

Produce and manage SEO-driven content strategies, including blog content, landing pages, and evergreen resources

Monitor and report on SEO performance, including rankings, traffic growth, conversions, and technical improvements

Manage local SEO presence, including Google Business Profile, Bing, Apple Maps, Yelp, and other local directories

Collaborate with internal teams on website updates and technical implementation through CMS platforms

Utilize modern SEO platforms and AI tools to support research, optimization, and reporting

Manage additional SEO projects and coordinate contract SEO support when necessary

Requirements

4+ years of professional SEO experience

Strong understanding of technical SEO best practices

Experience with keyword research and competitive analysis

Experience implementing meta tags, structured data/schema markup, and on-page SEO optimizations

Familiarity with site architecture, crawl/indexation management, and internal linking strategies

Experience with WordPress or other CMS platforms for implementing website updates

Proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms

Experience with Google Analytics and Google Search Console

Experience managing Local SEO listings and business directories

Ability to create client-facing reports and SEO performance audits

Strong written communication skills and experience developing SEO-driven content

Job Type: Full-time

401(k)

Medical Insurance

Vision Insurance

Health savings account

Life Insurance

PTO

Referral Program

MetLife Law Identity Protection

ClassPass

Pet Discount Program

Hybrid Schedule: 8 hour shift - M, F Remotely and T, W, TH in office. During first 90 days, new hires are required to be in office M, T, W, TH and remote on Friday.

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