
STC: Finance Specialist - Content Creator
IFC - International Finance Corporation, Washington, District of Columbia, United States
International Finance Corporation (IFC), a member of the World Bank Group (WBG), is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2025, IFC committed a record $71 billion to private companies and financial institutions in developing countries, leveraging private sector solutions and mobilizing private capital to create a world free of poverty on a livable planet. For more information, visit www.ifc.org.
IFC is seeking a Short-Term Consultant (STC) - Finance Specialist-Content Creator to:
Responsibilities I. Conduct a global market study on financial instruments, products and platforms for content creators
Identify key players involved in the financial services of content creators globally, and provide an overview of the different models and operational considerations.
Map and evaluate existing funding mechanisms and financial instruments to support content creators globally, such as debt, equity, including creator funds, revenue-sharing, buy now pay later (BNPL), crowdfunding, grants, as well as banking and other financial services. When relevant note any approaches/models that have a specific emphasis on supporting female content creators.
Detail product structure, partnership structure, funding sources, financing terms, pros/cons, lessons.
Highlight successful global case studies on access to finance/financial services for content creators, in particular note any with an emphasis on women entrepreneurs.
Identify enablers, particularly those unique to women content creators, and any barriers (regulatory, cultural, technological) limiting women content creators’ access to finance.
Identify lessons learned related to supporting content creators in general, as well as any lessons specific to women content creators/entrepreneurs.
II. Conduct a global market study on content creator monetization strategies and role of creator agencies when relevant
Identify content creator monetization strategies (i.e., livestream monetization such as through virtual gifting, PK battles, and fan-driven tipping during live sessions; advertising; in-app purchasing; subscriptions; sponsorships, etc.), detail typical structure, pros/cons, lessons and any operational considerations.
Provide a high-level overview of the role and typical structures of creator agencies and Multi-channel networks (MCNs) in the content creator ecosystem, which often support recruitment, training, monetization optimization, and brand partnerships for content creators.
Detail payment and financial infrastructure challenges creators often face in emerging markets, particularly around cross-border payouts, payment gateways, and access to financial services, and note any mitigants or optimal financial structures to address common issues.
III. Recommend monetization strategies for Company to adopt, and financial mechanisms to explore
Based on the market assessment of financing models under #1, propose top financial solutions, type of partners needed, key success factors and operating elements to consider if a model were to be replicated to enhance financial inclusion for women content creators (any replication would first be considered in the MENA region).
Review Company’s creator monetization framework and strategic objectives. Based on market assessment and successful models identified under #2, and aligned with Company model and strategies, provide recommendations to Company on monetization models to explore, noting operational and implementation requirements, risks and mitigating factors, and aspects that would need to be adopted to local considerations.
Selection Criteria
Sector Expertise:
Experience analyzing digital platform economies (TikTok Live, YouTube, Twitch, Instagram, etc.), including monetization policies, algorithmic biases, and creator earnings.
Strong understanding of financial instruments relevant to the creator economy (loans, crowdfunding, venture capital, revenue-sharing models).
Knowledge of gender-responsive financing and of the barriers women face in accessing capital is a plus.
Research & Analytical Skills:
Proven ability to conduct global market scans, synthesize complex data, and produce actionable insights.
Experience in comparative analysis of financial ecosystems across developed and emerging economies.
Communication & Reporting:
Strong oral and written skills in English, with experience drafting high-quality reports and presentations for diverse audiences.
Education & Experience:
Degree in Finance, Business, Economics, or a related field; minimum of 8 years of professional experience in finance, entrepreneurship support, investing, or creative economy development, with a focus on global markets.
Application and Contract Please send your CV/Resume to Bernadeta Sulistyarini (bsulis@ifc.org) by March 23, 2026. The subject line of your email must be "STC‑Finance Specialist ‑ FULL NAME." The selected candidate will be awarded a 30‑day contract starting April 15, 2026, and ending on June 30, 2026. The contract is extendable, and the number of working days will be determined based on business needs.
World Bank Group Core Competencies We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and we do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability. Learn more about working at the World Bank and IFC, including our values and inspiring stories, at www.ifc.org.
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IFC is seeking a Short-Term Consultant (STC) - Finance Specialist-Content Creator to:
Responsibilities I. Conduct a global market study on financial instruments, products and platforms for content creators
Identify key players involved in the financial services of content creators globally, and provide an overview of the different models and operational considerations.
Map and evaluate existing funding mechanisms and financial instruments to support content creators globally, such as debt, equity, including creator funds, revenue-sharing, buy now pay later (BNPL), crowdfunding, grants, as well as banking and other financial services. When relevant note any approaches/models that have a specific emphasis on supporting female content creators.
Detail product structure, partnership structure, funding sources, financing terms, pros/cons, lessons.
Highlight successful global case studies on access to finance/financial services for content creators, in particular note any with an emphasis on women entrepreneurs.
Identify enablers, particularly those unique to women content creators, and any barriers (regulatory, cultural, technological) limiting women content creators’ access to finance.
Identify lessons learned related to supporting content creators in general, as well as any lessons specific to women content creators/entrepreneurs.
II. Conduct a global market study on content creator monetization strategies and role of creator agencies when relevant
Identify content creator monetization strategies (i.e., livestream monetization such as through virtual gifting, PK battles, and fan-driven tipping during live sessions; advertising; in-app purchasing; subscriptions; sponsorships, etc.), detail typical structure, pros/cons, lessons and any operational considerations.
Provide a high-level overview of the role and typical structures of creator agencies and Multi-channel networks (MCNs) in the content creator ecosystem, which often support recruitment, training, monetization optimization, and brand partnerships for content creators.
Detail payment and financial infrastructure challenges creators often face in emerging markets, particularly around cross-border payouts, payment gateways, and access to financial services, and note any mitigants or optimal financial structures to address common issues.
III. Recommend monetization strategies for Company to adopt, and financial mechanisms to explore
Based on the market assessment of financing models under #1, propose top financial solutions, type of partners needed, key success factors and operating elements to consider if a model were to be replicated to enhance financial inclusion for women content creators (any replication would first be considered in the MENA region).
Review Company’s creator monetization framework and strategic objectives. Based on market assessment and successful models identified under #2, and aligned with Company model and strategies, provide recommendations to Company on monetization models to explore, noting operational and implementation requirements, risks and mitigating factors, and aspects that would need to be adopted to local considerations.
Selection Criteria
Sector Expertise:
Experience analyzing digital platform economies (TikTok Live, YouTube, Twitch, Instagram, etc.), including monetization policies, algorithmic biases, and creator earnings.
Strong understanding of financial instruments relevant to the creator economy (loans, crowdfunding, venture capital, revenue-sharing models).
Knowledge of gender-responsive financing and of the barriers women face in accessing capital is a plus.
Research & Analytical Skills:
Proven ability to conduct global market scans, synthesize complex data, and produce actionable insights.
Experience in comparative analysis of financial ecosystems across developed and emerging economies.
Communication & Reporting:
Strong oral and written skills in English, with experience drafting high-quality reports and presentations for diverse audiences.
Education & Experience:
Degree in Finance, Business, Economics, or a related field; minimum of 8 years of professional experience in finance, entrepreneurship support, investing, or creative economy development, with a focus on global markets.
Application and Contract Please send your CV/Resume to Bernadeta Sulistyarini (bsulis@ifc.org) by March 23, 2026. The subject line of your email must be "STC‑Finance Specialist ‑ FULL NAME." The selected candidate will be awarded a 30‑day contract starting April 15, 2026, and ending on June 30, 2026. The contract is extendable, and the number of working days will be determined based on business needs.
World Bank Group Core Competencies We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and we do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability. Learn more about working at the World Bank and IFC, including our values and inspiring stories, at www.ifc.org.
#J-18808-Ljbffr