Spirits Sales Rep - Boston
Craft Massachusetts, Oklahoma City, OK, United States
Pay or shift range: $50,000 USD to $69,000 USD.
The estimated range reflects the budgeted amount for this position. Final offers will be based on several factors, including skills, experience, qualifications, location, and other job-related considerations, in accordance with applicable pay transparency laws.
Description Job Title:
Spirits Sales Representative Reports To:
Spirits Area Sales Manager (ASM) + MA Brand Manager Location:
Boston, MA FLSA:
Exempt, Salaried, Full-Time, Monthly Commissions Schedule:
Monday - Friday 8am -5pm plus availability evenings and weekends on occasion Pay Range:
$50,000 - $69,000 base annual salary + commissions
Position Summary The Spirits Sales Representative is responsible for driving sales and brand awareness of the company’s spirits portfolio across the assigned territory. This role requires building strong relationships with retail and on-premise accounts, educating customers on products, and executing strategic sales initiatives. The ideal candidate is passionate about the spirits industry, results-driven, and able to represent the brand with professionalism and expertise.
Key Responsibilities
Develop and execute sales strategies to grow volume, market share, and profitability within the territory
Successful sale, distribution, and placement of all products in on-premise and off-premise accounts
Identify new business opportunities and build relationships with key decision-makers in existing and potential accounts
Conduct promotions in accounts on a regular basis and when required
Provide market feedback to the Spirits ASM on competitive activity, customer needs, and emerging trends
Organize and execute POS materials at all accounts, properly merchandising with permanent and paper POS
Handle customer inquiries in a timely and professional manner
Maintain a regular schedule of weekly appointments with accounts in assigned territory
Assist in the development and expansion of the entire Craft MA portfolio
Support general sales team to field and follow up on leads, consult on beverage programs, and be available for supplemental tasting appointments and product information
Execute specific programs and work with supplier brands, as assigned
Maintain accurate records of sales activity, account information, and performance metrics in company systems
Achieve or exceed individual monthly and quarterly sales targets and contribute to overall team objectives.
Other duties as assigned
Qualifications + Requirements
Minimum 2 years of sales experience in beverage industry, specifically with spirits and wine
BA/BS in Business Administration or related, preferred
WSET Spirits, Level 2 or willingness to achieve
Strong knowledge of spirits, cocktails, and the alcohol beverage market
Excellent communication, presentation, and interpersonal skills
Proven ability to build and maintain customer relationships
Self-motivated, organized, and able to manage a territory independently
Valid driver’s license and reliable transportation required
Core Competencies
Sales and Negotiation Skills
Product Knowledge and Brand Representation
Customer Relationship Management
Territory Planning and Organization
Communication and Presentation Skills
Adaptability and Problem Solving
Physical Demands + Work Environment
Frequent travel within the assigned territory
Ability to lift and carry up to 30 lbs for product sampling and merchandising
Extended periods of standing and walking during store visits and events
Exposure to seasonal weather conditions while traveling from account to account
EEO Statement Craft Massachusetts, an entity of Sheehan Family Companies, is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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Description Job Title:
Spirits Sales Representative Reports To:
Spirits Area Sales Manager (ASM) + MA Brand Manager Location:
Boston, MA FLSA:
Exempt, Salaried, Full-Time, Monthly Commissions Schedule:
Monday - Friday 8am -5pm plus availability evenings and weekends on occasion Pay Range:
$50,000 - $69,000 base annual salary + commissions
Position Summary The Spirits Sales Representative is responsible for driving sales and brand awareness of the company’s spirits portfolio across the assigned territory. This role requires building strong relationships with retail and on-premise accounts, educating customers on products, and executing strategic sales initiatives. The ideal candidate is passionate about the spirits industry, results-driven, and able to represent the brand with professionalism and expertise.
Key Responsibilities
Develop and execute sales strategies to grow volume, market share, and profitability within the territory
Successful sale, distribution, and placement of all products in on-premise and off-premise accounts
Identify new business opportunities and build relationships with key decision-makers in existing and potential accounts
Conduct promotions in accounts on a regular basis and when required
Provide market feedback to the Spirits ASM on competitive activity, customer needs, and emerging trends
Organize and execute POS materials at all accounts, properly merchandising with permanent and paper POS
Handle customer inquiries in a timely and professional manner
Maintain a regular schedule of weekly appointments with accounts in assigned territory
Assist in the development and expansion of the entire Craft MA portfolio
Support general sales team to field and follow up on leads, consult on beverage programs, and be available for supplemental tasting appointments and product information
Execute specific programs and work with supplier brands, as assigned
Maintain accurate records of sales activity, account information, and performance metrics in company systems
Achieve or exceed individual monthly and quarterly sales targets and contribute to overall team objectives.
Other duties as assigned
Qualifications + Requirements
Minimum 2 years of sales experience in beverage industry, specifically with spirits and wine
BA/BS in Business Administration or related, preferred
WSET Spirits, Level 2 or willingness to achieve
Strong knowledge of spirits, cocktails, and the alcohol beverage market
Excellent communication, presentation, and interpersonal skills
Proven ability to build and maintain customer relationships
Self-motivated, organized, and able to manage a territory independently
Valid driver’s license and reliable transportation required
Core Competencies
Sales and Negotiation Skills
Product Knowledge and Brand Representation
Customer Relationship Management
Territory Planning and Organization
Communication and Presentation Skills
Adaptability and Problem Solving
Physical Demands + Work Environment
Frequent travel within the assigned territory
Ability to lift and carry up to 30 lbs for product sampling and merchandising
Extended periods of standing and walking during store visits and events
Exposure to seasonal weather conditions while traveling from account to account
EEO Statement Craft Massachusetts, an entity of Sheehan Family Companies, is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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