Social Media Strategist

* Lead and execute a social editorial strategy that supports business priorities, with an audience- and channel-first approach to content planning and creation.* Develop strategic social guidance and toolkits to support key campaign moments and product launches.* Develop a strong understanding of HPE products and solutions, customer needs, and the messaging priorities that shape the server, AI, and HPC portfolio.* Partner cross-functionally with corporate communications, product marketing, performance marketing, and other teams to align content with business goals.* Concept ideas for content, facilitate content production, and manage content operations for HPE server-owned social channels.* Apply knowledge of social algorithms, conduct platform testing, and stay current on emerging research to inform strategy.* Analyze channel performance data and deliver actionable insights to continuously optimize content strategies.* Monitor social trends and emerging platform behaviors to keep HPE's content fresh and culturally relevant.* Collaborate with community managers to build strategic social listening dashboards that enable active, relevant engagement from HPE's channels, increasing brand visibility and reach.* Communicate social strategy, editorial plans, and performance updates clearly and consistently to stakeholders and leadership.* Bring a positive, collaborative work ethic and thrive in a high-velocity, always-on social environment.* BA or BS degree in Communications, Marketing or Computer Science.* 5+ years of experience in social media strategy, content marketing, or a related field, preferably in B2B technology or a complex enterprise environment.* Demonstrated track record developing and executing social editorial strategies for brand or product channels.* Familiarity with enterprise technology, server infrastructure, AI, or HPC is a plus — curiosity and willingness to learn is a must.* Ability to link interactive plans and activities to business results.* Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).* Strong knowledge of Internet principles and web site production.* Strong knowledge of direct marketing and CRM.* Maintain the company marketing management systems as needed.* Strong analytical skills with experience using social listening and analytics platforms.* Proven web analytical skills (measurement, ROI, forecasting).* Creative thinker who can concept content ideas and collaborate with creative teams on production* Advanced writing and editing for the web - very minimal peer or manager edits needed..* Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.* Experience working in cross-functional, matrixed organizations.* Highly organized with the ability to manage multiple priorities simultaneously.HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: .**Hewlett Packard Enterprise**Technology innovation that fosters business transformation.We help customers use technology to slash the time it takes to turn ideas into value. In turn, they transform industries, markets and lives.Some of our customers run traditional IT environments. Most are transitioning to a secure, cloud-enabled, mobile-friendly infrastructure. Many rely on a combination of both. Wherever they are in that journey, we provide the technology and solutions to help them succeed.**COVID Policy**The health and safety of our team members, customers and partners is paramount at HPE. Accordingly,

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