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Content Creator & Social Media Manager

Iconic Candy, Holmdel, NJ, United States


Iconic Candy – Holmdel, NJ (Full-Time, In-Office 5 Days/Week) About Iconic Candy Iconic Candy is one of the fastest-growing nostalgic candy companies in the country. We specialize in bringing back the brands people grew up loving — and turning them into viral sensations for today’s generation. Our brands are sold nationwide at major retailers, and our social content regularly drives massive engagement across generations.

We’re building an in-house creative powerhouse — and we’re looking for a

Content Creator & Social Media Manager

to help lead the charge.

This is not a remote position. We are looking for someone local to our Holmdel, NJ office who thrives in a fast-paced, creative environment.

Position Overview We are seeking a highly creative, social-first Content Creator who is equally comfortable behind a camera and behind a content calendar.

This person will:

Capture high-quality photography and videography

Help concept and execute viral content ideas

Manage and grow our social platforms

Collaborate daily with our Director of Marketing (Head of Creative) and in-house Graphic Designer

You will help shape the voice and visual identity of Iconic Candy across platforms.

Content Creation Responsibilities

Shoot and edit high-quality product photography and lifestyle content

Produce short-form video content (Reels, TikTok, YouTube Shorts)

Develop “viral-first” concepts that tap into trends and nostalgia

Film in-office content, behind-the-scenes moments, product launches, and event coverage

Create UGC-style content that feels authentic and engaging

Direct simple lifestyle shoots with props, models, and influencers

Stay on top of emerging social trends, sounds, and platform updates

Maintain organized content libraries and digital asset management

Social Media Management Responsibilities

Manage daily posting across Instagram, TikTok, YouTube Shorts, and other platforms

Develop and maintain a monthly content calendar in collaboration with marketing

Write engaging captions that reflect Iconic Candy’s nostalgic yet modern voice

Engage with followers in real time (comments, DMs, community management)

Track and analyze performance metrics (engagement, reach, conversions)

Optimize content based on analytics and platform insights Coordinate influencer content submissions and repost strategy

Support retail program launches with social amplification

Identify opportunities for viral moments and reactive content

You will work directly with:

Director of Marketing / Head of Creative

In-house Graphic Designer

Sales and Brand Teams

This is a highly collaborative role requiring creativity, initiative, and strong communication skills.

Required Skills & Experience

5+ years of experience in content creation and/or social media management

Strong photography and videography skills

Proficiency in:

CapCut or similar short-form editing platforms

Experience shooting with DSLR/mirrorless cameras

Deep understanding of Instagram and TikTok algorithms

Strong copywriting skills for social captions

Ability to identify trends early and execute quickly

Organized, self-motivated, and comfortable working in-office full-time

Bonus Qualifications

Experience in CPG, food & beverage, or lifestyle brands

Experience working with influencers

Experience running paid social ads

Graphic design experience

Salary Range: $65,000 – $85,000 (based on experience) Please submit resume and portfolio to: Jobs@iconiccandy.com

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