Director- US Vaccines Portfolio Marketing External Engagement
Pfizer, S.A. de C.V, Collegeville, PA, United States
United States - Pennsylvania - Collegeville
United States - New York - New York City
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding what we need to achieve for patients and how we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
Why Patients Need You Pfizer has pioneered innovation in vaccines for over 25 years and in recent years has developed an industry‑leading portfolio of assets aligned to CDC/ACIP recommendations. The time is now to elevate how we think about our value to the marketplace, our customers and their patients by bringing a higher impact portfolio value to the marketplace and customers to complement our brand‑specific strategies and execution.
We have created a new organization designed to lead portfolio marketing efforts in priority areas, complementing brand teams by driving scale, consistency, and portfolio‑level impact.
What You Will Achieve As the Director of Vaccines Portfolio Marketing External Engagement, you will report to the Portfolio Marketing External Engagement Lead. You will pull through the portfolio external engagement strategy by delivering a marketing plan that creates belief and behavior changes to support increased immunization rates.
You will work with a high‑performing cross‑functional team—Brand, Field, Medical, Retail & Access, Legal, Regulatory, Digital/Tech, Training, and Marketing CoE—and leverage key external partners to maximize budget and resources, drive best‑in‑class strategies and execution, and continuously improve performance.
Scope and Impact This work spans every Pfizer brand/asset and all key customer segments, delivering meaningful change in the external market that accelerates business objectives.
Key Measures of Success
Deployment of portfolio marketing campaigns with high market impact
Exceeding annual commercial objectives
Exceeding immunization rate growth targets
Key Responsibilities
Design, deliver, and execute portfolio marketing plans to address vaccination belief and behavioral barriers to pediatric, adolescent, and adult immunizations.
Serve as the point of contact and subject‑matter expert across the U.S. vaccines business, pulling through portfolio external engagement opportunities—including closing HCP/Consumer perception gaps, improving HCP recommendation impact, and prioritizing opportunities with overlapping populations.
Partner with advertising agencies and other external partners to ensure project deliverables are achieved on time and within budget.
Collaborate with Vaccines customer‑facing and training teams on the rollout and pull‑through of customer‑facing materials.
Liaise with risk‑mitigation partners—legal, regulatory, and medical—to develop and approve marketing plans.
Contribute to achieving business‑unit revenue commitments while responsibly maximizing SI&A budget.
Basic Qualifications
Bachelor’s degree with 8+ years of sales/marketing experience in the pharmaceutical industry.
Experience designing, developing, gaining approvals for, training on, and executing marketing plans and tactics.
Preferred Qualifications
Master’s degree with 10+ years of sales/marketing experience in the pharmaceutical industry.
Understanding of the vaccines business and evolving healthcare landscape, including key external stakeholder groups, customer types, population‑based recommendations, manufacturer products, and portfolios.
Limited Travel Expectations Travel may include attendance at sales meetings and field rides.
Candidate demonstrates a breadth of diverse leadership experiences, including influencing and collaborating with peers, developing and coaching others, overseeing and guiding the work of colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: On Premise.
Last Day to Apply: 03/23/2026.
Salary: $162,900.00 – $271,500.00 annually, plus participation in Pfizer’s Global Performance Plan and share‑based long‑term incentive program.
Benefits include a 401(k) plan with Pfizer matching contributions, additional retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and comprehensive health (medical, prescription drug, dental, vision) coverage.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act Pfizer reports payments to health care providers as required by federal and state transparency laws. If you are a licensed physician and incur recruiting expenses that Pfizer pays, such expenses may be reportable under the Sunshine Act. Please contact your Talent Acquisition representative for questions.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in employment for all individuals regardless of race, color, religion, sex, sexual orientation, age, gender identity or expression, national origin, disability, or veteran status. Pfizer complies with all applicable non‑discrimination laws and is an E‑Verify employer. This position requires permanent work authorization in the United States.
For accessibility assistance with our website or application process, email disabilityrecruitment@pfizer.com.
#J-18808-Ljbffr
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding what we need to achieve for patients and how we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
Why Patients Need You Pfizer has pioneered innovation in vaccines for over 25 years and in recent years has developed an industry‑leading portfolio of assets aligned to CDC/ACIP recommendations. The time is now to elevate how we think about our value to the marketplace, our customers and their patients by bringing a higher impact portfolio value to the marketplace and customers to complement our brand‑specific strategies and execution.
We have created a new organization designed to lead portfolio marketing efforts in priority areas, complementing brand teams by driving scale, consistency, and portfolio‑level impact.
What You Will Achieve As the Director of Vaccines Portfolio Marketing External Engagement, you will report to the Portfolio Marketing External Engagement Lead. You will pull through the portfolio external engagement strategy by delivering a marketing plan that creates belief and behavior changes to support increased immunization rates.
You will work with a high‑performing cross‑functional team—Brand, Field, Medical, Retail & Access, Legal, Regulatory, Digital/Tech, Training, and Marketing CoE—and leverage key external partners to maximize budget and resources, drive best‑in‑class strategies and execution, and continuously improve performance.
Scope and Impact This work spans every Pfizer brand/asset and all key customer segments, delivering meaningful change in the external market that accelerates business objectives.
Key Measures of Success
Deployment of portfolio marketing campaigns with high market impact
Exceeding annual commercial objectives
Exceeding immunization rate growth targets
Key Responsibilities
Design, deliver, and execute portfolio marketing plans to address vaccination belief and behavioral barriers to pediatric, adolescent, and adult immunizations.
Serve as the point of contact and subject‑matter expert across the U.S. vaccines business, pulling through portfolio external engagement opportunities—including closing HCP/Consumer perception gaps, improving HCP recommendation impact, and prioritizing opportunities with overlapping populations.
Partner with advertising agencies and other external partners to ensure project deliverables are achieved on time and within budget.
Collaborate with Vaccines customer‑facing and training teams on the rollout and pull‑through of customer‑facing materials.
Liaise with risk‑mitigation partners—legal, regulatory, and medical—to develop and approve marketing plans.
Contribute to achieving business‑unit revenue commitments while responsibly maximizing SI&A budget.
Basic Qualifications
Bachelor’s degree with 8+ years of sales/marketing experience in the pharmaceutical industry.
Experience designing, developing, gaining approvals for, training on, and executing marketing plans and tactics.
Preferred Qualifications
Master’s degree with 10+ years of sales/marketing experience in the pharmaceutical industry.
Understanding of the vaccines business and evolving healthcare landscape, including key external stakeholder groups, customer types, population‑based recommendations, manufacturer products, and portfolios.
Limited Travel Expectations Travel may include attendance at sales meetings and field rides.
Candidate demonstrates a breadth of diverse leadership experiences, including influencing and collaborating with peers, developing and coaching others, overseeing and guiding the work of colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: On Premise.
Last Day to Apply: 03/23/2026.
Salary: $162,900.00 – $271,500.00 annually, plus participation in Pfizer’s Global Performance Plan and share‑based long‑term incentive program.
Benefits include a 401(k) plan with Pfizer matching contributions, additional retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and comprehensive health (medical, prescription drug, dental, vision) coverage.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act Pfizer reports payments to health care providers as required by federal and state transparency laws. If you are a licensed physician and incur recruiting expenses that Pfizer pays, such expenses may be reportable under the Sunshine Act. Please contact your Talent Acquisition representative for questions.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in employment for all individuals regardless of race, color, religion, sex, sexual orientation, age, gender identity or expression, national origin, disability, or veteran status. Pfizer complies with all applicable non‑discrimination laws and is an E‑Verify employer. This position requires permanent work authorization in the United States.
For accessibility assistance with our website or application process, email disabilityrecruitment@pfizer.com.
#J-18808-Ljbffr