Social Media Manager
Burn Boot Camp, Cornelius, NC, United States
BURN BOOT CAMP CULTURE
Burn Brands is one of the fastest growing fitness and wellness companies in the nation and has experienced rapid growth since its founding in 2015. We move like our members and clients – with purpose and at a fast pace. We aim to inspire, empower, and transform lives through community-based fitness and wellness solutions.
Position Overview The Social Media Manager plays a critical role in driving growth and conversions by managing Burn Brand’s organic social presence in alignment with paid performance marketing campaigns. This role bridges brand storytelling with performance metrics, ensuring social content is optimized to support lead generation, conversions, and engagement.
In addition to world-class brand storytelling, this role architects social programs that intentionally drive SEO and zero-click discovery through SERP features, social search, and AI-powered answer engines. The SMM ensures campaigns are entity-aware, keyword-focused, and metadata-optimized so Burn’s content remains visible even without click-throughs, driving branded and non-branded search growth for Burn Brands and Burn Boot Camp.
Accountability
Lead, management and accountability
Burn Brands social media calendar management and execution
Community management & reporting
Alignment with paid media strategy
Delivery SEO & Zero-Click/AIO-First Social Approach
Roles and Responsibilities
Directly lead the Social Media Specialist(s) and other positions as the team grows
Own day-to-day posting and execution across Burn Brand’s global social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, Threads, X).
Oversee community management
Build and manage social media content calendar that integrates with Burn Brands Master Calendar finding strategic times to cross promote
Partner with advertising agency to align organic & paid efforts for maximum ROI.
Execute real-time social content at events, ensuring alignment with funnel goals.
Track, compile, and analyze performance of organic channels, delivering insights that influence paid strategy.
Coordinate with Brand team to ensure brand voice is aligned.
Travel to events and manage on-site execution on an as-needed basis
Lead presentations as a subject matter expert
Manage multiple projects simultaneously across the Performance Marketing team
Work as part of a cross-functional team in a fast-paced environment
Identify trends and opportunities to amplify brand awareness through social media
Develop campaigns that connect brand stories with search intent, enabling content to appear in Google Perspectives, YouTube/TikTok search, and AI summaries.
Use keyword-rich captions, mention entities, add alt text, include proper metadata, and align schema assets on owned sites.
Create zero-click content formats (carousels, threads, short videos, how- to's) that provide answers directly in-feed and drive saves, shares, follows, and branded search when clicks aren’t expected.
Ensure consistency in brand entities and maintain source integrity so Burn content is reliably referenced by AI assistants and answer engines.
Work with Web/SEO teams on content hubs and FAQs for social amplification and eligibility for Featured Snippets/People Also Ask.
Track impact by building dashboards that link social activity to search signals and business results; collaborate with Performance to attribute CPL/CAC from social-driven demand.
Additional responsibilities, as assigned by manager
Qualifications
3–5 years social media management experience
Proven track record of connecting social strategy to measurable business outcomes (CPL, CAC, engagement lift, etc.)
Strong writing and content creation skills
Familiarity with paid media and how organic integrates
Proficiency in social scheduling, analytics, and community management tools
Bachelor’s degree in Marketing, Communications, or related
Ability to meet deadlines in a fast-paced environment and balance multiple responsibilities
Strong interpersonal skills and ability to work well in a team environment
Strong task management skills
Passion for health and fitness
Experience in optimizing content for SEO, keyword research and website analytics
Proven track record in social campaigns optimized for SEO and zero-click results:
Developed entity-based content targeting search intent
Created keyword-rich captions and creative for platform search success
Managed social-to-SERP strategies for greater Featured Snippet/PAA/Perspectives exposure
Collaborated with PR to boost E-E-A-T through earned media and authoritative references
Proficient with Google Search Console, GA4, YouTube Analytics, major SEO tools (Semrush/Ahrefs), UTM tracking, and link tagging.
Perferred Qualifications
Nutritional expertise and/or experience working in health/wellness industry
Passion for fitness, health and nutrition, enthusiastic about Burn Boot Camp’s mission
Understanding of the marketing funnel, customer lifecycle and journey building principles
Ability to interpret, articulate, and present campaign analytics to various stakeholders
Ability to manage time and multiple priorities for varying internal and external partners
Experience in Wrike or other project management platform
This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary.
#J-18808-Ljbffr
Position Overview The Social Media Manager plays a critical role in driving growth and conversions by managing Burn Brand’s organic social presence in alignment with paid performance marketing campaigns. This role bridges brand storytelling with performance metrics, ensuring social content is optimized to support lead generation, conversions, and engagement.
In addition to world-class brand storytelling, this role architects social programs that intentionally drive SEO and zero-click discovery through SERP features, social search, and AI-powered answer engines. The SMM ensures campaigns are entity-aware, keyword-focused, and metadata-optimized so Burn’s content remains visible even without click-throughs, driving branded and non-branded search growth for Burn Brands and Burn Boot Camp.
Accountability
Lead, management and accountability
Burn Brands social media calendar management and execution
Community management & reporting
Alignment with paid media strategy
Delivery SEO & Zero-Click/AIO-First Social Approach
Roles and Responsibilities
Directly lead the Social Media Specialist(s) and other positions as the team grows
Own day-to-day posting and execution across Burn Brand’s global social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, Threads, X).
Oversee community management
Build and manage social media content calendar that integrates with Burn Brands Master Calendar finding strategic times to cross promote
Partner with advertising agency to align organic & paid efforts for maximum ROI.
Execute real-time social content at events, ensuring alignment with funnel goals.
Track, compile, and analyze performance of organic channels, delivering insights that influence paid strategy.
Coordinate with Brand team to ensure brand voice is aligned.
Travel to events and manage on-site execution on an as-needed basis
Lead presentations as a subject matter expert
Manage multiple projects simultaneously across the Performance Marketing team
Work as part of a cross-functional team in a fast-paced environment
Identify trends and opportunities to amplify brand awareness through social media
Develop campaigns that connect brand stories with search intent, enabling content to appear in Google Perspectives, YouTube/TikTok search, and AI summaries.
Use keyword-rich captions, mention entities, add alt text, include proper metadata, and align schema assets on owned sites.
Create zero-click content formats (carousels, threads, short videos, how- to's) that provide answers directly in-feed and drive saves, shares, follows, and branded search when clicks aren’t expected.
Ensure consistency in brand entities and maintain source integrity so Burn content is reliably referenced by AI assistants and answer engines.
Work with Web/SEO teams on content hubs and FAQs for social amplification and eligibility for Featured Snippets/People Also Ask.
Track impact by building dashboards that link social activity to search signals and business results; collaborate with Performance to attribute CPL/CAC from social-driven demand.
Additional responsibilities, as assigned by manager
Qualifications
3–5 years social media management experience
Proven track record of connecting social strategy to measurable business outcomes (CPL, CAC, engagement lift, etc.)
Strong writing and content creation skills
Familiarity with paid media and how organic integrates
Proficiency in social scheduling, analytics, and community management tools
Bachelor’s degree in Marketing, Communications, or related
Ability to meet deadlines in a fast-paced environment and balance multiple responsibilities
Strong interpersonal skills and ability to work well in a team environment
Strong task management skills
Passion for health and fitness
Experience in optimizing content for SEO, keyword research and website analytics
Proven track record in social campaigns optimized for SEO and zero-click results:
Developed entity-based content targeting search intent
Created keyword-rich captions and creative for platform search success
Managed social-to-SERP strategies for greater Featured Snippet/PAA/Perspectives exposure
Collaborated with PR to boost E-E-A-T through earned media and authoritative references
Proficient with Google Search Console, GA4, YouTube Analytics, major SEO tools (Semrush/Ahrefs), UTM tracking, and link tagging.
Perferred Qualifications
Nutritional expertise and/or experience working in health/wellness industry
Passion for fitness, health and nutrition, enthusiastic about Burn Boot Camp’s mission
Understanding of the marketing funnel, customer lifecycle and journey building principles
Ability to interpret, articulate, and present campaign analytics to various stakeholders
Ability to manage time and multiple priorities for varying internal and external partners
Experience in Wrike or other project management platform
This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary.
#J-18808-Ljbffr