Senior Marketing Strategy & Community Education Manager
Wctel, Abbeville, SC, United States
Senior Marketing Strategy & Community Education Manager
Department: Marketing & Communications
Reports to: VP of Marketing & Communications
FLSA Status: Exempt
Job Summary The Senior Marketing Strategy & Community Education Manager leads the organization’s external education initiatives and competitive marketing strategies. This role modernizes customer education programs, develops youth-focused outreach efforts to strengthen long-term community engagement and brand affinity, and serves as a senior advisor to the Vice President of Communications & Marketing.
Duties & Responsibilities
Develops and leads the overall external education strategy for West Carolina and Upcountry Fiber, expanding program reach, topics, formats, and delivery methods.
Oversees and modernizes customer education programs, identifying new topics based on customer needs, technological trends, and Customer Experience insights.
Designs scalable education formats and materials, including in-person, virtual, and hybrid offerings.
Establishes and monitors metrics to measure attendance, engagement, customer satisfaction, and overall program impact.
Designs and executes a comprehensive youth engagement strategy, including classroom presentations, school partnerships, hands‑on learning experiences, and youth‑focused events such as innovation challenges, technology competitions, gaming tournaments, and entrepreneurship‑style programs.
Builds and maintains partnerships with schools, educators, and community organizations to expand participation and ensure program sustainability.
Leads education initiatives from concept through execution, evaluation, and continuous improvement.
Conducts competitive analysis for residential and business services, evaluating competitor offerings, pricing, positioning, promotions, and market trends.
Collaborates with Engineering on service availability mapping, competitive overlay analysis, and market expansion planning.
Develops data‑driven marketing strategies to support customer acquisition, retention, and growth.
Advises the Vice President of Communications & Marketing on strategic initiatives, promotions, and market opportunities.
Partners cross‑functionally with Marketing, Community Relations, Engineering, and Customer Experience to align education and marketing strategies with customer feedback, service trends, and organizational goals.
Provides strategic guidance and mentorship to marketing team members, supporting development of early‑career staff.
Represents the organization in community, education, and industry settings as
Performs other duties as assigned by management. *
The duties and responsibilities outlined herein are intended to describe the general nature and level of work performed by employees in this position. This list is not exhaustive, and the employee may be required to perform other duties as assigned to meet the organization’s needs.
Knowledge, Skills, & Abilities
Knowledge of marketing strategy, competitive analysis, and go‑to‑market planning.
Knowledge of customer education, community engagement, and outreach best practices.
Knowledge of telecommunications, broadband services, and emerging consumer technologies.
Skill in strategic planning, program development, and initiative leadership.
Skill in analyzing market data, customer insights, and competitive intelligence.
Skill in executive‑level communication, facilitation, and partnership development.
Ability to lead complex, multi‑track initiatives from concept through execution.
Ability to translate customer and market insights into actionable strategies.
Ability to mentor and elevate early‑career team members.
Ability to balance long‑term vision with hands‑on execution.
Education & Experience Minimum Requirements:
Valid driver’s license. High school diploma or equivalent.
Bachelor’s degree in marketing, Communications, Business, Education, or a related field.
7+ years of progressive experience in marketing strategy, education programs, community engagement, or related fields. Demonstrated experience leading initiatives from concept through execution.
Preferred Qualifications:
Experience in telecommunications, broadband, or technology‑based industries.
Experience developing customer education or training programs.
Experience working with youth‑focused or educational outreach initiatives.
Prior senior‑level or cross‑functional leadership experience.
Working Conditions & Physical Requirements
Must be able to remain in a stationary position for prolonged periods of time.
Must be able to operate computer and other office equipment.
Ability to move between office, classroom, and event environments.
Must be able to lift up to 20 pounds at times.
Must be able to attend meetings, presentations, and training sessions outside of normal business hours.
Must be able to communicate and collaborate with coworkers and various business partners virtually, face‑to‑face, and over the phone.
Work is primarily performed in an office environment, and the noise level is typically moderate, consistent with a professional office environment.
*To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
West Carolina is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, disability, marital status, citizenship, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state or local law.
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Reports to: VP of Marketing & Communications
FLSA Status: Exempt
Job Summary The Senior Marketing Strategy & Community Education Manager leads the organization’s external education initiatives and competitive marketing strategies. This role modernizes customer education programs, develops youth-focused outreach efforts to strengthen long-term community engagement and brand affinity, and serves as a senior advisor to the Vice President of Communications & Marketing.
Duties & Responsibilities
Develops and leads the overall external education strategy for West Carolina and Upcountry Fiber, expanding program reach, topics, formats, and delivery methods.
Oversees and modernizes customer education programs, identifying new topics based on customer needs, technological trends, and Customer Experience insights.
Designs scalable education formats and materials, including in-person, virtual, and hybrid offerings.
Establishes and monitors metrics to measure attendance, engagement, customer satisfaction, and overall program impact.
Designs and executes a comprehensive youth engagement strategy, including classroom presentations, school partnerships, hands‑on learning experiences, and youth‑focused events such as innovation challenges, technology competitions, gaming tournaments, and entrepreneurship‑style programs.
Builds and maintains partnerships with schools, educators, and community organizations to expand participation and ensure program sustainability.
Leads education initiatives from concept through execution, evaluation, and continuous improvement.
Conducts competitive analysis for residential and business services, evaluating competitor offerings, pricing, positioning, promotions, and market trends.
Collaborates with Engineering on service availability mapping, competitive overlay analysis, and market expansion planning.
Develops data‑driven marketing strategies to support customer acquisition, retention, and growth.
Advises the Vice President of Communications & Marketing on strategic initiatives, promotions, and market opportunities.
Partners cross‑functionally with Marketing, Community Relations, Engineering, and Customer Experience to align education and marketing strategies with customer feedback, service trends, and organizational goals.
Provides strategic guidance and mentorship to marketing team members, supporting development of early‑career staff.
Represents the organization in community, education, and industry settings as
Performs other duties as assigned by management. *
The duties and responsibilities outlined herein are intended to describe the general nature and level of work performed by employees in this position. This list is not exhaustive, and the employee may be required to perform other duties as assigned to meet the organization’s needs.
Knowledge, Skills, & Abilities
Knowledge of marketing strategy, competitive analysis, and go‑to‑market planning.
Knowledge of customer education, community engagement, and outreach best practices.
Knowledge of telecommunications, broadband services, and emerging consumer technologies.
Skill in strategic planning, program development, and initiative leadership.
Skill in analyzing market data, customer insights, and competitive intelligence.
Skill in executive‑level communication, facilitation, and partnership development.
Ability to lead complex, multi‑track initiatives from concept through execution.
Ability to translate customer and market insights into actionable strategies.
Ability to mentor and elevate early‑career team members.
Ability to balance long‑term vision with hands‑on execution.
Education & Experience Minimum Requirements:
Valid driver’s license. High school diploma or equivalent.
Bachelor’s degree in marketing, Communications, Business, Education, or a related field.
7+ years of progressive experience in marketing strategy, education programs, community engagement, or related fields. Demonstrated experience leading initiatives from concept through execution.
Preferred Qualifications:
Experience in telecommunications, broadband, or technology‑based industries.
Experience developing customer education or training programs.
Experience working with youth‑focused or educational outreach initiatives.
Prior senior‑level or cross‑functional leadership experience.
Working Conditions & Physical Requirements
Must be able to remain in a stationary position for prolonged periods of time.
Must be able to operate computer and other office equipment.
Ability to move between office, classroom, and event environments.
Must be able to lift up to 20 pounds at times.
Must be able to attend meetings, presentations, and training sessions outside of normal business hours.
Must be able to communicate and collaborate with coworkers and various business partners virtually, face‑to‑face, and over the phone.
Work is primarily performed in an office environment, and the noise level is typically moderate, consistent with a professional office environment.
*To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
West Carolina is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, disability, marital status, citizenship, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state or local law.
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