Salesforce Marketing Cloud Administrator / Information Technologist II
Mobile Marketing Association, Lansing, MI, United States
Working/Functional Title
Salesforce Marketing Cloud Administrator
Position Summary Michigan State University seeks a highly skilled and motivated Marketing Cloud Administrator to support our dynamic University Communications and Marketing office on the CRM Team. This team develops and administers various application across MSU including Spartan One Stop application and various smaller Salesforce applications.
This position is responsible for the day-to-day administration, configuration, and custom development within the enterprise Salesforce Marketing Cloud (SFMC) platform. The ideal candidate will possess a strong technical background in SFMC, including system administration, data management, and development using AMPscript, SQL, and APIs. This position plays a critical role in empowering marketers in the central communications and marketing and central fundraising and alumni relations offices colleges and other key units by ensuring a stable, efficient, and well-supported platform, enabling effective and personalized digital communications.
Michigan State University (MSU) is ranked #30 among public universities and #63 overall in U.S. News & World Report’s America’s Best Colleges 2025. Located in East Lansing, three miles east of the state’s capitol, the MSU community includes more than 12,000 faculty, academic and support staff, as well as over 51,000 students. MSU offers an extensive benefits package to its employees including health care, prescription, and dental coverage, and a base retirement program with a University matching contribution, as well as basic life insurance. In addition, MSU offers educational benefits including a course fee courtesy program and educational assistance.?
MSU Information Technology provides the primary leadership for strategic, financial, and policy initiatives affecting information technology (IT) across MSU.MSUIT offers technology resources that support MSU’s mission of providing education, conducting research, and advancing engagement.?
Minimum Requirements Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program; three to five years of related and progressively more responsible or expansive work experience in an information technology area; or an equivalent combination of education and experience.
Desired Qualifications
Experience as a Salesforce Marketing Cloud administrator and/or developer
Proven experience with SFMC platform configuration, including Business Units, roles, permissions, and security settings
Demonstrated experience with SFMC Studios (Email Studio, Content Builder, Journey Builder, Automation Studio, Mobile Studio) and Builders
Experience working in a large, decentralized, complex organization
Experience supporting a diverse user base with varying technical skill levels
Strong proficiency in AMPscript for dynamic content personalization and advanced scripting
Proficiency in SQL for complex data segmentation and querying within SFMC
Solid understanding of HTML, CSS, and JavaScript for email and landing page development
Experience with SFMC APIs (REST/SOAP) and integration best practices;
Knowledge of data management principles, data architecture, and relational database concepts within SFMC (Data Extensions, Contact Builder, data relationships)
Familiarity with marketing automation principles, campaign setup, and execution
Excellent analytical and problem-solving skills with the ability to troubleshoot complex technical issues independently
Strong attention to detail and commitment to delivering high‑quality, accurate work
Ability to communicate technical information effectively to both technical and non‑technical audiences
Strong interpersonal skills and a customer service‑oriented approach
Proven ability to work effectively as part of a team and collaborate with diverse stakeholders
Ability to manage multiple projects and priorities in a fast‑paced environment
Self‑motivated with the ability to work independently and meet deadlines
Salesforce Certified Marketing Cloud Administrator; Salesforce Certified Marketing Cloud Email Specialist; Salesforce Certified Marketing Cloud Developer
Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Application Materials Resume
Cover Letter
Special Instructions 3 professional references knowledgeable of your work
Work Hours STANDARD 8-5
Website www.tech.msu.edu
The Bidding Eligibility ends on 03/10/2026 at 11:55 PM #J-18808-Ljbffr
Position Summary Michigan State University seeks a highly skilled and motivated Marketing Cloud Administrator to support our dynamic University Communications and Marketing office on the CRM Team. This team develops and administers various application across MSU including Spartan One Stop application and various smaller Salesforce applications.
This position is responsible for the day-to-day administration, configuration, and custom development within the enterprise Salesforce Marketing Cloud (SFMC) platform. The ideal candidate will possess a strong technical background in SFMC, including system administration, data management, and development using AMPscript, SQL, and APIs. This position plays a critical role in empowering marketers in the central communications and marketing and central fundraising and alumni relations offices colleges and other key units by ensuring a stable, efficient, and well-supported platform, enabling effective and personalized digital communications.
Michigan State University (MSU) is ranked #30 among public universities and #63 overall in U.S. News & World Report’s America’s Best Colleges 2025. Located in East Lansing, three miles east of the state’s capitol, the MSU community includes more than 12,000 faculty, academic and support staff, as well as over 51,000 students. MSU offers an extensive benefits package to its employees including health care, prescription, and dental coverage, and a base retirement program with a University matching contribution, as well as basic life insurance. In addition, MSU offers educational benefits including a course fee courtesy program and educational assistance.?
MSU Information Technology provides the primary leadership for strategic, financial, and policy initiatives affecting information technology (IT) across MSU.MSUIT offers technology resources that support MSU’s mission of providing education, conducting research, and advancing engagement.?
Minimum Requirements Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program; three to five years of related and progressively more responsible or expansive work experience in an information technology area; or an equivalent combination of education and experience.
Desired Qualifications
Experience as a Salesforce Marketing Cloud administrator and/or developer
Proven experience with SFMC platform configuration, including Business Units, roles, permissions, and security settings
Demonstrated experience with SFMC Studios (Email Studio, Content Builder, Journey Builder, Automation Studio, Mobile Studio) and Builders
Experience working in a large, decentralized, complex organization
Experience supporting a diverse user base with varying technical skill levels
Strong proficiency in AMPscript for dynamic content personalization and advanced scripting
Proficiency in SQL for complex data segmentation and querying within SFMC
Solid understanding of HTML, CSS, and JavaScript for email and landing page development
Experience with SFMC APIs (REST/SOAP) and integration best practices;
Knowledge of data management principles, data architecture, and relational database concepts within SFMC (Data Extensions, Contact Builder, data relationships)
Familiarity with marketing automation principles, campaign setup, and execution
Excellent analytical and problem-solving skills with the ability to troubleshoot complex technical issues independently
Strong attention to detail and commitment to delivering high‑quality, accurate work
Ability to communicate technical information effectively to both technical and non‑technical audiences
Strong interpersonal skills and a customer service‑oriented approach
Proven ability to work effectively as part of a team and collaborate with diverse stakeholders
Ability to manage multiple projects and priorities in a fast‑paced environment
Self‑motivated with the ability to work independently and meet deadlines
Salesforce Certified Marketing Cloud Administrator; Salesforce Certified Marketing Cloud Email Specialist; Salesforce Certified Marketing Cloud Developer
Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Application Materials Resume
Cover Letter
Special Instructions 3 professional references knowledgeable of your work
Work Hours STANDARD 8-5
Website www.tech.msu.edu
The Bidding Eligibility ends on 03/10/2026 at 11:55 PM #J-18808-Ljbffr