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Director of Sales and Marketing

DoubleTree by Hilton Rochester, Rochester, NY, United States


Join Our Team as the Director of Sales and Marketing at DoubleTree by Hilton! Are you a highly motivated and results-driven sales director with a passion for hospitality? Do you have a proven track record in sales and marketing, and a strategic mindset for driving revenue growth? If so, we invite you to bring your expertise to our

DoubleTree by Hilton

hotel. As the

Director of Sales and Marketing , you will lead our efforts to drive revenue, enhance guest experiences, maximize occupancy, and elevate our brand presence. You will be responsible for directing all sales activities, producing and implementing action plans, analyzing market trends, and procuring new business. Join us in creating memorable stays and making a lasting impact in the hospitality industry.

About Us: The

Doubletree by Hilton Rochester

features an open glass enclosed tropical atrium setting and we are excited to announce a new renovation in 2025! In addition to having a full-service restaurant on site, with 249 guestrooms, along with over 12,000 sq. ft of meeting space.

We are conveniently located off I-390 and north of the New York State Thruway, in addition to downtown Rochester and the Rochester International Airport.

AFP Management

is a Franchise Company who focuses on the providing a culture within the Hilton Brands for Excellence. Specifically, we look for demonstration of these Values:

Hospitality - We're passionate about delivering exceptional guest experiences.

Integrity - We do the right thing, all the time.

Leadership - We're leaders in our industry and in our communities.

Teamwork - We're team players in everything we do.

Ownership - We're the owners of our actions and decisions.

Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

Quality

Productivity

Dependability

Customer Focus

Adaptability

What you’ll be doing:

Directs

all sales activities

for Sales Managers to ensure they meet the goals of the Revenue Plan.

Produces the annual

Revenue Plan

in conjunction with Executive Committee members, Sales and Marketing budgets and forecasts.

Produces, implements and monitors

action plans to ensure Revenue Plan objectives are achieved.

Analyzes

current and potential

market trends , coordinates all activities to

maintain and increase revenue

through added business volume and increased rate

Procures new and repeat business

for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, domestic and international markets.

Maintains contact

with planners, corporate accounts incentive buyers’ airlines and wholesalers, through personal sales calls, telephone contacts and written communications.

Creates and implements

special programs

to achieve greater productivity through increasing average rate, occupancy, local food and beverage banqueting sales, and business volume during difficult periods

Interacts

with worldwide regional sales offices with attention to local office.

Plans and executes

sales trips to major market areas; Attends major travel functions to promote sales for the hotel.

Ensure that the

training

needs of the department are identified and that within their area of control training is systematically planned, implemented and evaluated according to Doubletree by Hilton standards, and as specified in the Hilton Worldwide Training Standards.

Carries out

personnel related duties

to include but not limited to interviewing, induction, appraising, coaching, counseling, and where necessary, disciplining to ensure staffing and productivity as appropriate

Meets with guests from major producers/organizers of big events

staying in the hotel to ensure customer satisfaction.

Organizes and attends major sales/PR related functions within the hotel

Reviews

the daily business levels,

anticipates

critical situations and plan effective solutions, in conjunction with the department heads, to best expedite these situations.

Conducts

Management Development and Performance Review

for all sales managers and office manager

Prepares written communication/visual presentations as required by General Managers.

Creates and distributes

promotional programs to increase hotel revenue

Communicates

market trends, occupancy fluctuations and need periods to Executive

Runs

Yield Committee

meeting weekly to review high and low demand periods for the hotel and adjust ADR accordingly.

Sets goals

for each sales manager to achieve revenue plan objectives

Builds relationships

with internal and external customers to gain their commitment and support

Understands the agendas and perspectives of others to establish mutually beneficial objectives.

Experience and skills you bring:

Proven management abilities

including, but not limited to recognizing key market areas and trends, planning short- and long-range goals, including strategic five-year planning, forecasting and budgeting, departmental profit loss analysis, sales contracts.

Proven work record

in all areas of sales and marketing including broad knowledge in all markets (i.e., meetings, tour and travel, incentive, corporate, F.I.T.)

Strong

administrative skills

to establish and evaluate actions plans, structure of sales efforts and allocation of resources to achieve desired results.

Strong

communication skills , including public speaking and presentation and preparation of written communication.

Strong

interpersonal skills

for building an effective sales and marketing team, while creating a healthy environment for productivity.

Strong

leadership skills

to make things happen by addressing important issues and act as a catalyst for change and continuous improvement.

Strong

motivational skills

to move team beyond challenges and obstacles and enable them to achieve results and be successful

Strong

organizational knowledge

to improve professional competence and increase contributions to the hotel.

Strong

organizational strategy

skills to maximize profitability for both the short and longterm which requires prudent long-term thinking.

Proficiency

in Delphi, Word, Excel, PowerPoint.

Ability to enforce hotel’s standards, policies and procedures with hotel staff.

Ability to prioritize and organize work assignments;

delegate responsibilities .

Ability to

promote positive work relationships

with all departments

Ability to ascertain department’s

training

needs and provide such training

Ability to be a clear thinker, analyze and resolve problems

exercising good judgment.

Ability to ensure

security and confidentiality

of employee’s hotel information

Ability to

build a cohesive sales and marketing team,

while creating a healthy environment for productivity.

Ability to establish a climate within the sales and marketing department for

open communication.

Ability to

communicate the hotel’s vision

of being the leading hotel in the community

Ability to

motivate your team and enable them to achieve results

and be successful

Ability to prepare

written communication

and conveying information clearly and effectively through both formal and informal documents.

Ability to

speak

efficiently, conveying ideas and vision in a clear and concise manner.

Ability to make decisions that

enhance the hotel’s financial position

Previous training in other hotel departments, preferably front office and food and beverage.

Physical Requirements:

Long hours sometimes required.

Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

Education & Experience:

College degree or equivalent experience

Minimum 3-5 years experience as Director of Sales and/or Marketing in a large group/convention segment.

Benefits:

Medical, Dental, Vision

Voluntary Life Insurance, Voluntary Long-Term Disability

401k Plan

Paid Time Off

7 Paid Holidays

Go Hilton travel program: 100 nights of discounted travel

Complementary Lunch or Dinner every work day

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. In accordance with New York State’s Pay Transparency Law (New York State Labor Law Section 194-b) which requires private employers with four (4) or more employees to include a range of pay for all advertised jobs, promotion, or transfer opportunities. This position pays between

$95,000 and $105,000

annually, dependent on experience.

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