Marketing Coordinator
Brookdale, Saint Johnsburg, NY, United States
Job Description
Recognized by Newsweek in 2024 and 2025 as one of America’s Greatest Workplaces for Diversity. Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
Benefits Eligibility Part and Full Time Benefits:
Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Optional voluntary benefits including ID theft protection and pet insurance
Full Time Only Benefits:
Paid Time Off
Paid holidays
Company provided life insurance
Adoption benefit
Disability (short and long term)
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness and hospital indemnity insurance, and legal plan
Tuition reimbursement
Base pay will be determined by applicant’s skills and experience. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. Brookdale offers to advance fees for naturalization (Form N‑400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The application window is anticipated to close within 30 days of the date of the posting.
Responsibilities
Provides marketing support services to the sales staff to ensure the timely administration of sales and marketing efforts.
Provides marketing support to the community in accordance with marketing and business plans. Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and meet or exceed community revenue goals. Provides administrative support for the Sales Department and attends daily sales meetings.
Communicates daily with community sales leader and other key associates regarding the status of all prospective move‑ins. Utilizes the sales systems to record pre‑residency steps and to facilitate communication.
Serves as liaison between new resident and community by coordinating the move‑in process for new residents in an efficient and welcoming manner, as needed. Ensures paperwork completion, including PPOC, residence preparation, mover scheduling, community support, pendants, keys, mailboxes, cable, and storage for new residents.
Coordinates with maintenance and operations on unit turnover (UTOs) and maintains unit availability listings for the sales team. Works with community sales leader to identify units to be ready for the sales pipeline.
Assists community sales leader in scheduling and executing events including lead generation and lead advancement events, and maintaining and organizing RSVP lists.
Ensures sales office is stocked with marketing information and move‑in packets, and may request and order marketing materials through company systems.
Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the community sales leader. Uses relevant community knowledge and research to plan, coordinate, and implement monthly prospect and referral source activities and events as specified by the community marketing plan.
May answer phone calls, serve as backup for Sales, and log leads in SMS according to UP system.
Maintains office “hot board” and prepares data for weekly and monthly reports. Provides sales performance information to community sales leader.
Maintains working knowledge of the lead management system, develops reports, and inputs sales and marketing activities in a timely manner and according to systems standards. Ensures accurate information is input into systems (e.g., Artiva, SMS, etc.).
Qualifications Education and Experience
High school diploma or General Education Degree (GED) required.
A minimum of one year administrative experience required, preferably in the retirement, hospitality, or medical industry with a proven track record of customer‑service focus.
Additional education can be substituted for years of experience.
Certifications, Licenses, and Other Special Requirements:
None
Management/Decision Making:
Uses limited independent judgment to make decisions based on precedents and established guidelines. Solves problems using standard procedures and precedents. Knows when to refer issues to a supervisor and when to handle them personally.
Knowledge and Skills Has a working knowledge of a skill or discipline that requires basic analytic ability. Overall understanding of the work environment and process, organization, and ability to greet staff and visitors in a courteous manner. Knowledge of Medicare/Medicaid and state regulations affecting service delivery, where applicable. Ability to listen, communicate verbally and in writing, manage time, tasks, and projects in a dynamic environment, build trust, work with diverse personalities, and operate computers, Microsoft Office, and customer‑relationship databases.
Physical Demands and Working Conditions
Standing
Walking
Sitting
Use hands and fingers to handle or feel
Reach with hands and arms
Talk or hear
Lift up to 50 pounds
Vision
Interaction with co‑workers, residents, or vendors
Possible exposure to communicable diseases and infections
Occasional travel
Brookdale is an equal‑opportunity employer and a drug‑free workplace.
About Us Brookdale is a Great Place to Be:
Gracious hospitality and neighborliness for residents and families.
Home‑like feel and all‑around comfort for residents and visiting family members.
Entertaining events and gatherings that foster connections in groups and one‑on‑one settings.
Industry leader in clinical care.
Nationwide company with 589 communities as of November 30 2025, offering many opportunities to grow and learn as a sales professional.
Extensive corporate support, including a robust training program.
#J-18808-Ljbffr
Benefits Eligibility Part and Full Time Benefits:
Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Optional voluntary benefits including ID theft protection and pet insurance
Full Time Only Benefits:
Paid Time Off
Paid holidays
Company provided life insurance
Adoption benefit
Disability (short and long term)
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness and hospital indemnity insurance, and legal plan
Tuition reimbursement
Base pay will be determined by applicant’s skills and experience. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. Brookdale offers to advance fees for naturalization (Form N‑400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The application window is anticipated to close within 30 days of the date of the posting.
Responsibilities
Provides marketing support services to the sales staff to ensure the timely administration of sales and marketing efforts.
Provides marketing support to the community in accordance with marketing and business plans. Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and meet or exceed community revenue goals. Provides administrative support for the Sales Department and attends daily sales meetings.
Communicates daily with community sales leader and other key associates regarding the status of all prospective move‑ins. Utilizes the sales systems to record pre‑residency steps and to facilitate communication.
Serves as liaison between new resident and community by coordinating the move‑in process for new residents in an efficient and welcoming manner, as needed. Ensures paperwork completion, including PPOC, residence preparation, mover scheduling, community support, pendants, keys, mailboxes, cable, and storage for new residents.
Coordinates with maintenance and operations on unit turnover (UTOs) and maintains unit availability listings for the sales team. Works with community sales leader to identify units to be ready for the sales pipeline.
Assists community sales leader in scheduling and executing events including lead generation and lead advancement events, and maintaining and organizing RSVP lists.
Ensures sales office is stocked with marketing information and move‑in packets, and may request and order marketing materials through company systems.
Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the community sales leader. Uses relevant community knowledge and research to plan, coordinate, and implement monthly prospect and referral source activities and events as specified by the community marketing plan.
May answer phone calls, serve as backup for Sales, and log leads in SMS according to UP system.
Maintains office “hot board” and prepares data for weekly and monthly reports. Provides sales performance information to community sales leader.
Maintains working knowledge of the lead management system, develops reports, and inputs sales and marketing activities in a timely manner and according to systems standards. Ensures accurate information is input into systems (e.g., Artiva, SMS, etc.).
Qualifications Education and Experience
High school diploma or General Education Degree (GED) required.
A minimum of one year administrative experience required, preferably in the retirement, hospitality, or medical industry with a proven track record of customer‑service focus.
Additional education can be substituted for years of experience.
Certifications, Licenses, and Other Special Requirements:
None
Management/Decision Making:
Uses limited independent judgment to make decisions based on precedents and established guidelines. Solves problems using standard procedures and precedents. Knows when to refer issues to a supervisor and when to handle them personally.
Knowledge and Skills Has a working knowledge of a skill or discipline that requires basic analytic ability. Overall understanding of the work environment and process, organization, and ability to greet staff and visitors in a courteous manner. Knowledge of Medicare/Medicaid and state regulations affecting service delivery, where applicable. Ability to listen, communicate verbally and in writing, manage time, tasks, and projects in a dynamic environment, build trust, work with diverse personalities, and operate computers, Microsoft Office, and customer‑relationship databases.
Physical Demands and Working Conditions
Standing
Walking
Sitting
Use hands and fingers to handle or feel
Reach with hands and arms
Talk or hear
Lift up to 50 pounds
Vision
Interaction with co‑workers, residents, or vendors
Possible exposure to communicable diseases and infections
Occasional travel
Brookdale is an equal‑opportunity employer and a drug‑free workplace.
About Us Brookdale is a Great Place to Be:
Gracious hospitality and neighborliness for residents and families.
Home‑like feel and all‑around comfort for residents and visiting family members.
Entertaining events and gatherings that foster connections in groups and one‑on‑one settings.
Industry leader in clinical care.
Nationwide company with 589 communities as of November 30 2025, offering many opportunities to grow and learn as a sales professional.
Extensive corporate support, including a robust training program.
#J-18808-Ljbffr