European Marketing Director (DACH)
NICE, New Bremen, OH, United States
At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
European Marketing Director So, what’s the role all about? The European Marketing Director is responsible for driving regional marketing strategy and execution across Europe with a growth focus on
DACH, BENELUX, and the Nordics , with a strong emphasis on field marketing, sales engagement, and pipeline generation.
This role bridges corporate marketing strategy and regional execution, ensuring alignment with Group/Corporate teams while delivering measurable revenue impact in priority European markets. The ideal candidate is a commercially driven marketing leader with deep experience in B2B field marketing, close collaboration with sales organizations, and a proven track record of accelerating pipeline and revenue growth.
How will you make an impact?
Develop and execute a regional marketing strategy aligned with global objectives.
Localize corporate campaigns and messaging for European markets.
Ensure marketing plans directly support revenue targets and market expansion goals.
Manage regional marketing budget allocation for maximum ROI.
Field Marketing & Sales Engagement
Design and lead high-impact field marketing programs including:
Industry conferences
Account-based marketing (ABM) initiatives
Customer roundtables and roadshows
Large scale industry event (Nexus) program management
Partner closely with regional Sales leadership to:
Align marketing priorities with sales targets
Enable sales teams with localized tools and campaigns
Increase marketing-sourced and marketing-influenced pipeline
Act as a trusted advisor to Sales on Agentic product demand generation strategy and initiatives
Own regional agentic pipeline contribution targets.
Develop demand generation programs to accelerate qualified opportunities.
Track campaign performance through the Global Demand Generation team and advise on pipeline velocity needs, conversion rates, and revenue impact.
Implement data-driven reporting and KPIs aligned with corporate standards.
Collaboration with Group/Corporate Teams
Serve as the primary liaison between European markets and Group/Corporate marketing.
Provide market feedback to inform global messaging, product positioning, and campaign strategy.
Ensure consistent brand execution across markets.
Collaborate on global launches, digital programs, and strategic initiatives.
Primary Market Focus: DACH, Benelux & Nordics
Build tailored marketing approaches reflecting local market dynamics.
Ensure strong regional presence and brand visibility.
Support expansion and growth initiatives in priority accounts and industries.
Secondary Market Focus: Southern Europe
Support sales initiatives to provide target account impact.
France, Spain, Italy collaboration with sales teams.
Have you got what it takes? Qualifications & Experience
10+ years of B2B marketing experience, including senior leadership roles.
Strong experience in field marketing and demand generation across European markets.
Demonstrated success driving measurable pipeline and revenue growth.
Deep collaboration experience with Sales leadership and revenue teams.
Experience working in matrixed, global organizations.
Strong analytical and performance management capabilities.
Fluent in English; additional European languages (especially German) are a plus.
Commercially driven and results-oriented.
Agentic AI mindset driving use and adoption through the marketing teams.
Strategic thinker with strong execution discipline.
Collaborative, influential leader across functions and geographies.
High ownership mindset with accountability for revenue outcomes.
Ability to operate effectively in a fast-paced, multi-market environment.
Requisition ID:
10260
Reporting into:
VP Marketing
Job type:
Director
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
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European Marketing Director So, what’s the role all about? The European Marketing Director is responsible for driving regional marketing strategy and execution across Europe with a growth focus on
DACH, BENELUX, and the Nordics , with a strong emphasis on field marketing, sales engagement, and pipeline generation.
This role bridges corporate marketing strategy and regional execution, ensuring alignment with Group/Corporate teams while delivering measurable revenue impact in priority European markets. The ideal candidate is a commercially driven marketing leader with deep experience in B2B field marketing, close collaboration with sales organizations, and a proven track record of accelerating pipeline and revenue growth.
How will you make an impact?
Develop and execute a regional marketing strategy aligned with global objectives.
Localize corporate campaigns and messaging for European markets.
Ensure marketing plans directly support revenue targets and market expansion goals.
Manage regional marketing budget allocation for maximum ROI.
Field Marketing & Sales Engagement
Design and lead high-impact field marketing programs including:
Industry conferences
Account-based marketing (ABM) initiatives
Customer roundtables and roadshows
Large scale industry event (Nexus) program management
Partner closely with regional Sales leadership to:
Align marketing priorities with sales targets
Enable sales teams with localized tools and campaigns
Increase marketing-sourced and marketing-influenced pipeline
Act as a trusted advisor to Sales on Agentic product demand generation strategy and initiatives
Own regional agentic pipeline contribution targets.
Develop demand generation programs to accelerate qualified opportunities.
Track campaign performance through the Global Demand Generation team and advise on pipeline velocity needs, conversion rates, and revenue impact.
Implement data-driven reporting and KPIs aligned with corporate standards.
Collaboration with Group/Corporate Teams
Serve as the primary liaison between European markets and Group/Corporate marketing.
Provide market feedback to inform global messaging, product positioning, and campaign strategy.
Ensure consistent brand execution across markets.
Collaborate on global launches, digital programs, and strategic initiatives.
Primary Market Focus: DACH, Benelux & Nordics
Build tailored marketing approaches reflecting local market dynamics.
Ensure strong regional presence and brand visibility.
Support expansion and growth initiatives in priority accounts and industries.
Secondary Market Focus: Southern Europe
Support sales initiatives to provide target account impact.
France, Spain, Italy collaboration with sales teams.
Have you got what it takes? Qualifications & Experience
10+ years of B2B marketing experience, including senior leadership roles.
Strong experience in field marketing and demand generation across European markets.
Demonstrated success driving measurable pipeline and revenue growth.
Deep collaboration experience with Sales leadership and revenue teams.
Experience working in matrixed, global organizations.
Strong analytical and performance management capabilities.
Fluent in English; additional European languages (especially German) are a plus.
Commercially driven and results-oriented.
Agentic AI mindset driving use and adoption through the marketing teams.
Strategic thinker with strong execution discipline.
Collaborative, influential leader across functions and geographies.
High ownership mindset with accountability for revenue outcomes.
Ability to operate effectively in a fast-paced, multi-market environment.
Requisition ID:
10260
Reporting into:
VP Marketing
Job type:
Director
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
#J-18808-Ljbffr