CRM Strategy Lead: AI-Driven Journeys & NBA Architecture

A leading automotive company is seeking a CRM journey expert to design and operationalize its Next Best Action engine across the post‑purchase lifecycle. This strategy-first role involves creating AI-enabled journey architectures and requires advanced CRM ecosystem experience. The ideal candidate will have 5+ years in CRM strategy or lifecycle orchestration and familiarity with platforms like Adobe Experience Platform or Salesforce Marketing Cloud. Strong skills in collaboration, strategic judgment, and communication are needed for this hybrid role based in Warren, MI. #J-18808-Ljbffr