Business Development BDR
Lamar Advertising Company, Tuscaloosa, AL, United States
Overview
Are you in search of a workplace that thrives on community connections through advertising?
If so, we’d love to have you join our sales team! Our Lamar office in Tuscaloosa, Alabama is hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Tuscaloosa, AL, and the surrounding areas.
Rated #1 Sales team for 2025 on Comparably , our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long‑term advertising relationships that grow both Lamar advertising sales and our community relationships.
Why Lamar? Lamar is a certified
Great Place to Work
with 86% employee agreement and has been named a “Best Company to Work For” in U.S. News & World Report’s annual ranking.
Learn more about us on our official
YouTube channel .
Check reviews and company updates on our
Glassdoor page .
Learn more about our
Great Place to Work certification .
What’s in it for you?
A Monday‑Friday 8a – 5p schedule with paid holidays, with a combination of time spent in‑office and selling in the field.
First‑year earning potential of
$50,000 – $75,000 , including commissions, dependent on experience and selling ability.
No commission cap, so earning potential is unlimited as you grow your book of business.
Monthly auto and cell phone allowances for work‑related expenses.
What can you expect from us?
A 6‑week comprehensive training program with opportunities to participate in our corporate‑hosted Lamar Sales School.
Multiple medical plan options and health savings account.
Hospital, Accident, and Critical Illness coverage.
Dental and vision insurance.
Short and long‑term disability and paid parental leave.
120 hours of paid time off (PTO) that increases with tenure.
12 paid company holidays, including Presidents Day and Juneteenth.
Employee Stock Purchase Plan.
401(k) plan with company match.
Wellness program incentives such as medical plan premiums, holidays, and HSA contributions.
Ongoing professional development and internal leadership programs to maximize your career potential.
Advancement opportunities, as our goal is to promote all Sales Managers from within.
What we’re looking for in YOU
Comfort making cold calls over the phone and in person.
Ability to make oral presentations and clearly articulate policies and procedures.
Alignment with our values of inclusivity and effective communication with people of various backgrounds.
Motivation to learn new technology and systems.
Effective time management and self‑organization.
Willingness to immerse yourself in the outdoor advertising industry.
Professional verbal and written communication skills.
Ability to perform under fluctuating workloads.
A knack for making connections and gaining trust.
Ability to meet a sales quota and utilize general sales techniques.
Intrinsic self‑motivation to overcome challenges and meet goals.
Resilience in response to rejection.
Education and experience
Current and valid Driver’s License required.
College degree preferred.
Previous outdoor advertising sales experience preferred.
Proficiency in Microsoft Office Suite.
CRM experience preferred.
Please note:
Upon submitting your application, you will be asked to complete an 8‑15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test!
Not completing this assessment could result in disqualification from consideration for this position.
Candidates with a disability in need of an accommodation to fulfill our application requirements should email us.
A day in the life On a regular basis, you will:
Meet and exceed sales targets and monitor personal sales data and reports.
Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients within a specified time frame.
Exhibit working knowledge of local and national competition.
Cluster accounts to work them efficiently.
Identify potential growth areas and open new accounts.
Use Lamar computer tools to locate prospects, follow up on leads, and prepare proposals, written presentations, and research.
Develop presentation skills using computer tools and present to clients regularly.
Develop new product knowledge and selling skills.
Actively participate in sales meetings, regional meetings, seminars, and trade shows.
Perform administrative duties such as:
Maintaining daily, weekly, and monthly sales plans a month in advance.
Following up on all client production orders and problem‑solving any issues that may arise.
Maintaining organized and up‑to‑date records of clients and sales activity.
Physical demands and work environment
The work environment is a combination of an office environment and field work making sales calls and servicing existing accounts.
Physical demands include light lifting, visual acuity, sitting less than 50% of the time, standing, talking, turning, and walking.
Nights spent away from home traveling are less than 10%.
Who we are Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.
We provide ad space through:
Billboards
Interstate logos
Hand‑painted murals
Transportation and airports
The largest network of digital billboards in the United States
We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected locally and nationally.
We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.
Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic. Please note:
Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.
#J-18808-Ljbffr
If so, we’d love to have you join our sales team! Our Lamar office in Tuscaloosa, Alabama is hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Tuscaloosa, AL, and the surrounding areas.
Rated #1 Sales team for 2025 on Comparably , our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long‑term advertising relationships that grow both Lamar advertising sales and our community relationships.
Why Lamar? Lamar is a certified
Great Place to Work
with 86% employee agreement and has been named a “Best Company to Work For” in U.S. News & World Report’s annual ranking.
Learn more about us on our official
YouTube channel .
Check reviews and company updates on our
Glassdoor page .
Learn more about our
Great Place to Work certification .
What’s in it for you?
A Monday‑Friday 8a – 5p schedule with paid holidays, with a combination of time spent in‑office and selling in the field.
First‑year earning potential of
$50,000 – $75,000 , including commissions, dependent on experience and selling ability.
No commission cap, so earning potential is unlimited as you grow your book of business.
Monthly auto and cell phone allowances for work‑related expenses.
What can you expect from us?
A 6‑week comprehensive training program with opportunities to participate in our corporate‑hosted Lamar Sales School.
Multiple medical plan options and health savings account.
Hospital, Accident, and Critical Illness coverage.
Dental and vision insurance.
Short and long‑term disability and paid parental leave.
120 hours of paid time off (PTO) that increases with tenure.
12 paid company holidays, including Presidents Day and Juneteenth.
Employee Stock Purchase Plan.
401(k) plan with company match.
Wellness program incentives such as medical plan premiums, holidays, and HSA contributions.
Ongoing professional development and internal leadership programs to maximize your career potential.
Advancement opportunities, as our goal is to promote all Sales Managers from within.
What we’re looking for in YOU
Comfort making cold calls over the phone and in person.
Ability to make oral presentations and clearly articulate policies and procedures.
Alignment with our values of inclusivity and effective communication with people of various backgrounds.
Motivation to learn new technology and systems.
Effective time management and self‑organization.
Willingness to immerse yourself in the outdoor advertising industry.
Professional verbal and written communication skills.
Ability to perform under fluctuating workloads.
A knack for making connections and gaining trust.
Ability to meet a sales quota and utilize general sales techniques.
Intrinsic self‑motivation to overcome challenges and meet goals.
Resilience in response to rejection.
Education and experience
Current and valid Driver’s License required.
College degree preferred.
Previous outdoor advertising sales experience preferred.
Proficiency in Microsoft Office Suite.
CRM experience preferred.
Please note:
Upon submitting your application, you will be asked to complete an 8‑15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test!
Not completing this assessment could result in disqualification from consideration for this position.
Candidates with a disability in need of an accommodation to fulfill our application requirements should email us.
A day in the life On a regular basis, you will:
Meet and exceed sales targets and monitor personal sales data and reports.
Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients within a specified time frame.
Exhibit working knowledge of local and national competition.
Cluster accounts to work them efficiently.
Identify potential growth areas and open new accounts.
Use Lamar computer tools to locate prospects, follow up on leads, and prepare proposals, written presentations, and research.
Develop presentation skills using computer tools and present to clients regularly.
Develop new product knowledge and selling skills.
Actively participate in sales meetings, regional meetings, seminars, and trade shows.
Perform administrative duties such as:
Maintaining daily, weekly, and monthly sales plans a month in advance.
Following up on all client production orders and problem‑solving any issues that may arise.
Maintaining organized and up‑to‑date records of clients and sales activity.
Physical demands and work environment
The work environment is a combination of an office environment and field work making sales calls and servicing existing accounts.
Physical demands include light lifting, visual acuity, sitting less than 50% of the time, standing, talking, turning, and walking.
Nights spent away from home traveling are less than 10%.
Who we are Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.
We provide ad space through:
Billboards
Interstate logos
Hand‑painted murals
Transportation and airports
The largest network of digital billboards in the United States
We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected locally and nationally.
We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.
Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic. Please note:
Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.
#J-18808-Ljbffr