Freelance Email Lifecycle Marketing Specialist
Brandtailers LLC, Newport Beach, CA, United States
Lifecycle Marketing Specialist (Punchh & Attentive)
We are looking for an experienced lifecycle marketer with deep expertise in
Punchh loyalty and Attentive SMS
to help build and operate a behavior-driven CRM program for a fast-casual restaurant brand.
This role will require up to 35 hours per month.
This role will focus on designing and executing
automated lifecycle journeys that convert first-time guests into repeat, loyal customers , working alongside our paid media team to support an acquisition-first growth model.
Key Responsibilities
Build and manage
automated lifecycle flows
in Punchh and Attentive (onboarding, second-visit acceleration, frequency building, lapse recovery, and high-value guest programs)
Develop
behavior-based segmentation strategies
using transaction and loyalty data
Create and optimize
SMS and email messaging tied to guest state and purchase behavior
Translate
menu-level and behavioral insights (via Bikky/CDP data)
into targeted offers and messaging
Implement
offer governance and testing frameworks
to improve retention, AOV, and visit frequency
Monitor campaign performance and provide
weekly insights and optimization recommendations
Ideal Experience
Hands-on experience operating
Punchh loyalty marketing programs
Deep knowledge of
Attentive SMS lifecycle automation
Experience with
restaurant, QSR, or multi-location retail brands
Familiarity with
POS/CDP-driven marketing stacks (Toast, Olo, Bikky, etc.)
Strong understanding of
customer lifecycle strategy, segmentation, and retention marketing
The ideal candidate understands how to connect
transaction data, loyalty programs, and SMS/email automation
to drive measurable improvements in repeat visits and customer lifetime value.
Flexible work from home options available.
#J-18808-Ljbffr
Punchh loyalty and Attentive SMS
to help build and operate a behavior-driven CRM program for a fast-casual restaurant brand.
This role will require up to 35 hours per month.
This role will focus on designing and executing
automated lifecycle journeys that convert first-time guests into repeat, loyal customers , working alongside our paid media team to support an acquisition-first growth model.
Key Responsibilities
Build and manage
automated lifecycle flows
in Punchh and Attentive (onboarding, second-visit acceleration, frequency building, lapse recovery, and high-value guest programs)
Develop
behavior-based segmentation strategies
using transaction and loyalty data
Create and optimize
SMS and email messaging tied to guest state and purchase behavior
Translate
menu-level and behavioral insights (via Bikky/CDP data)
into targeted offers and messaging
Implement
offer governance and testing frameworks
to improve retention, AOV, and visit frequency
Monitor campaign performance and provide
weekly insights and optimization recommendations
Ideal Experience
Hands-on experience operating
Punchh loyalty marketing programs
Deep knowledge of
Attentive SMS lifecycle automation
Experience with
restaurant, QSR, or multi-location retail brands
Familiarity with
POS/CDP-driven marketing stacks (Toast, Olo, Bikky, etc.)
Strong understanding of
customer lifecycle strategy, segmentation, and retention marketing
The ideal candidate understands how to connect
transaction data, loyalty programs, and SMS/email automation
to drive measurable improvements in repeat visits and customer lifetime value.
Flexible work from home options available.
#J-18808-Ljbffr