Marketing and Growth Manager for a Multilocation Plastic Surgery and Cosmetic De
NOVA Plastic Surgery, Ashburn, VA, United States
Marketing & Growth Manager
NOVA Plastic Surgery & Dermatology
Ashburn & Tysons, Virginia
NOVA Plastic Surgery & Dermatology is a rapidly growing multi-location aesthetic and dermatology center in Northern Virginia. We are hiring a
Marketing & Growth Manager
to own the top of our revenue funnel and drive measurable patient acquisition.
This is a
senior management role
responsible for generating new patient leads and ensuring those leads convert into completed consultations.
Success in this role is measured primarily by two numbers:
New Qualified Leads Generated
Consultations Completed
This position requires someone who thrives on metrics, accountability, and ownership.
Position Overview The Marketing & Growth Manager oversees the full patient acquisition engine across multiple locations. The role manages digital marketing, community partnerships, events, and the intake team to ensure consistent consult growth.
This leader will manage the marketing agency, PR Agency, oversee patient coordinators responsible for intake, and build non-digital growth channels such as referrals, partnerships, and community events.
Core Responsibilities Lead Generation & Consult Growth Own the full acquisition funnel:
New Lead → Completed Consultation
Responsibilities include:
Track daily lead flow by marketing channel
Monitor lead → consult conversion performance
Ensure rapid follow-up and pipeline management
Identify and correct funnel leakage
Maintain a
minimum 65% lead-to-consult conversion rate
Marketing Channel Ownership Manage and optimize lead generation across channels including:
Google SEO and paid search
Social media and digital campaigns
Referral programs
Community partnerships
Events and open houses
Channel performance must be tracked with clear metrics including:
leads generated
consults booked
cost per consult
Agency & Vendor Management Act as the internal owner of all marketing execution.
Manage the marketing agency
Monitor campaign performance weekly
Ensure lead quality and pipeline performance
Align marketing activity with clinic capacity
Guerrilla Marketing & Community Growth Develop local growth channels beyond digital advertising.
Partnerships with gyms, medical offices, luxury retailers, and local businesses
Community events and brand activations
Open houses and patient education events
Track measurable leads and consults from every initiative
Intake Team Leadership Oversee patient intake operations.
Manage:
Patient Care Coordinators
Front desk intake process
Responsibilities include:
Monitoring lead follow-up performance
Ensuring CRM accuracy
Maintaining pipeline reporting integrity
Improving lead conversion performance
Key Performance Metrics This role is evaluated on measurable results.
Primary metrics:
New leads generated by channel
Completed consultations
Lead → consult conversion rate
Cost per consult
Referral and event leads
Secondary metrics:
Show rate
Pipeline response time
Event and partnership performance
Qualifications Required:
5–10 years experience
in marketing leadership, business development, or growth operations
Experience managing marketing for
aesthetic, wellness, dermatology, or healthcare practices
Proven ability to grow lead volume and consultation bookings
Strong CRM and pipeline management experience
Experience managing marketing agencies and vendorsHighly analytical and metrics-driven
Preferred:
Multi-location clinic or medical practice experience
Experience with
AesthetiX, GoHighLevel, or similar CRM systems
Experience running events and referral programs
Leadership Traits We are looking for someone who:
Loves
metrics and accountability
Thinks like an owner
Holds vendors and teams accountable to results
Is comfortable reporting performance weekly
Thrives in a high-growth environment
Compensation Base Salary $90,000 – $120,000
Performance Bonus $20,000 – $40,000+
Total Compensation Target $120,000 – $150,000+
Bonus is tied directly to:
consult growth
lead generation performance
funnel conversion improvement
Location Ashburn and Tysons, Virginia Multi-location role with local community engagement.
If you enjoy building growth systems, tracking performance by the numbers, and owning the patient acquisition engine of a premium aesthetic practice, this role offers significant impact and career growth.
#J-18808-Ljbffr
NOVA Plastic Surgery & Dermatology is a rapidly growing multi-location aesthetic and dermatology center in Northern Virginia. We are hiring a
Marketing & Growth Manager
to own the top of our revenue funnel and drive measurable patient acquisition.
This is a
senior management role
responsible for generating new patient leads and ensuring those leads convert into completed consultations.
Success in this role is measured primarily by two numbers:
New Qualified Leads Generated
Consultations Completed
This position requires someone who thrives on metrics, accountability, and ownership.
Position Overview The Marketing & Growth Manager oversees the full patient acquisition engine across multiple locations. The role manages digital marketing, community partnerships, events, and the intake team to ensure consistent consult growth.
This leader will manage the marketing agency, PR Agency, oversee patient coordinators responsible for intake, and build non-digital growth channels such as referrals, partnerships, and community events.
Core Responsibilities Lead Generation & Consult Growth Own the full acquisition funnel:
New Lead → Completed Consultation
Responsibilities include:
Track daily lead flow by marketing channel
Monitor lead → consult conversion performance
Ensure rapid follow-up and pipeline management
Identify and correct funnel leakage
Maintain a
minimum 65% lead-to-consult conversion rate
Marketing Channel Ownership Manage and optimize lead generation across channels including:
Google SEO and paid search
Social media and digital campaigns
Referral programs
Community partnerships
Events and open houses
Channel performance must be tracked with clear metrics including:
leads generated
consults booked
cost per consult
Agency & Vendor Management Act as the internal owner of all marketing execution.
Manage the marketing agency
Monitor campaign performance weekly
Ensure lead quality and pipeline performance
Align marketing activity with clinic capacity
Guerrilla Marketing & Community Growth Develop local growth channels beyond digital advertising.
Partnerships with gyms, medical offices, luxury retailers, and local businesses
Community events and brand activations
Open houses and patient education events
Track measurable leads and consults from every initiative
Intake Team Leadership Oversee patient intake operations.
Manage:
Patient Care Coordinators
Front desk intake process
Responsibilities include:
Monitoring lead follow-up performance
Ensuring CRM accuracy
Maintaining pipeline reporting integrity
Improving lead conversion performance
Key Performance Metrics This role is evaluated on measurable results.
Primary metrics:
New leads generated by channel
Completed consultations
Lead → consult conversion rate
Cost per consult
Referral and event leads
Secondary metrics:
Show rate
Pipeline response time
Event and partnership performance
Qualifications Required:
5–10 years experience
in marketing leadership, business development, or growth operations
Experience managing marketing for
aesthetic, wellness, dermatology, or healthcare practices
Proven ability to grow lead volume and consultation bookings
Strong CRM and pipeline management experience
Experience managing marketing agencies and vendorsHighly analytical and metrics-driven
Preferred:
Multi-location clinic or medical practice experience
Experience with
AesthetiX, GoHighLevel, or similar CRM systems
Experience running events and referral programs
Leadership Traits We are looking for someone who:
Loves
metrics and accountability
Thinks like an owner
Holds vendors and teams accountable to results
Is comfortable reporting performance weekly
Thrives in a high-growth environment
Compensation Base Salary $90,000 – $120,000
Performance Bonus $20,000 – $40,000+
Total Compensation Target $120,000 – $150,000+
Bonus is tied directly to:
consult growth
lead generation performance
funnel conversion improvement
Location Ashburn and Tysons, Virginia Multi-location role with local community engagement.
If you enjoy building growth systems, tracking performance by the numbers, and owning the patient acquisition engine of a premium aesthetic practice, this role offers significant impact and career growth.
#J-18808-Ljbffr