Marketing and Communications Manager
Avenue360 Health and Wellness, Houston, TX, United States
About Avenue360 Health and Wellness
Avenue 360 is a FQHC that strives to provide high quality and caring service to promote healthy people and communities. Our 360‑degree approach addresses medical needs and social and environmental challenges, like housing. Our compassionate care extends to those with and without insurance. We believe income must not determine the level of access to quality health care.
Providing comprehensive, high quality, and caring service is the core of what we do, whether medical, hospice care, engaging adult activities, and supportive housing programs. We strive to address the many social determinants of healthy living in Greater Houston.
Our Values PACT We take PRIDE in our work. We have a positive ATTITUDE. We are CURIOUS. We are COMMITTED. We are CARING and CUSTOMER‑SERVICE oriented. We are a TEAM. We LEARN, GROW, and INNOVATE.
Role Overview The
Marketing and Communications Manager
leads integrated marketing, communications, and digital strategies that advance the organization’s mission by supporting patient acquisition and retention across priority Lines of Service, while also strengthening donor acquisition, engagement, and retention. Reporting to the EVP of Advancement, this role works collaboratively with the EVP and the Director of Advancement, Development to ensure that service‑line–focused campaigns align patient growth, community engagement, and philanthropic investment. This role is accountable for delivering measurable results aligned with departmental and organizational goals and ensuring alignment with our company vision and core values.
Areas of Accountability This position is directly accountable for the following key areas:
Line of Service–Focused Patient Acquisition & Retention Develop and execute integrated marketing and communications strategies that drive patient acquisition, utilization, and retention for priority Lines of Service.
Translate service‑line growth goals, access priorities, and outcomes into clear, culturally responsive messaging for patients and community audiences.
Ensure alignment between patient‑facing outreach and donor‑facing narratives to reinforce mission, impact, and continuity of care.
Integrated Advancement Marketing, Campaigns & Donor Alignment Partner with the EVP of Advancement and Director of Advancement, Development to align service‑line marketing, donor engagement, and funding priorities.
Lead development and execution of campaigns tied to Lines of Service and associated Funding Initiatives, with defined audiences, goals, timelines, and metrics.
Position funding opportunities that directly support patient access, retention, and quality of care through coordinated donor acquisition, stewardship, and impact communications.
Digital Strategy & Experience Optimization Manage website content related to services, patient access points, giving, and impact.
Optimize digital pathways and journeys for patients and donors across key touchpoints.
Collaborate with vendors to support SEO, testing, and conversion optimization.
Brand Stewardship & Message Consistency Maintain and apply the Advancement Brand Toolkit across patient, donor, and community communications.
Ensure messaging is consistent, accurate, culturally competent, and aligned with organizational values and strategic priorities.
Analytics, Reporting & Continuous Improvement Track and analyze performance metrics related to patient acquisition, retention, and campaign outcomes by Line of Service.
Share insights with Advancement and Development leadership to refine strategy, messaging, targeting, and campaign design.
Collaborate with program, operations, and community partners to ensure integrated execution of communications, campaigns, events, and outreach.
Ensure a consistent experience across patient, donor, and community touchpoints.
Education, Licensure/Certification
Bachelor’s degree required; Master’s degree preferred (Marketing, Communications, Public Relations, Journalism, or related field).
Minimum 5–7 years of experience in marketing, communications, or advancement communications.
Demonstrated experience supporting fundraising, donor engagement, client acquisition/retention, or mission‑based communications.
Experience managing digital platforms, including websites, email marketing, and social media.
Experience working with creative and project management tools and applications, content calendars, and analytics dashboards.
Experience collaborating with internal teams, vendors, and external partners.
Experience in healthcare, human services, or mission‑driven nonprofit organizations strongly preferred.
Experience, Skills/Abilities Related Requirements
Strong storytelling and messaging skills with the ability to translate impact into donor‑ready narratives.
Ability to align marketing and communications strategy with fundraising and engagement goals.
Proficiency in digital marketing, content management, and performance analytics.
Strong project management and workflow coordination skills.
Ability to manage competing priorities and meet deadlines.
Creative problem‑solving balanced with data‑driven optimization.
Attention to detail and commitment to brand consistency.
Collaborative mindset with the ability to support cross‑functional advancement efforts.
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Providing comprehensive, high quality, and caring service is the core of what we do, whether medical, hospice care, engaging adult activities, and supportive housing programs. We strive to address the many social determinants of healthy living in Greater Houston.
Our Values PACT We take PRIDE in our work. We have a positive ATTITUDE. We are CURIOUS. We are COMMITTED. We are CARING and CUSTOMER‑SERVICE oriented. We are a TEAM. We LEARN, GROW, and INNOVATE.
Role Overview The
Marketing and Communications Manager
leads integrated marketing, communications, and digital strategies that advance the organization’s mission by supporting patient acquisition and retention across priority Lines of Service, while also strengthening donor acquisition, engagement, and retention. Reporting to the EVP of Advancement, this role works collaboratively with the EVP and the Director of Advancement, Development to ensure that service‑line–focused campaigns align patient growth, community engagement, and philanthropic investment. This role is accountable for delivering measurable results aligned with departmental and organizational goals and ensuring alignment with our company vision and core values.
Areas of Accountability This position is directly accountable for the following key areas:
Line of Service–Focused Patient Acquisition & Retention Develop and execute integrated marketing and communications strategies that drive patient acquisition, utilization, and retention for priority Lines of Service.
Translate service‑line growth goals, access priorities, and outcomes into clear, culturally responsive messaging for patients and community audiences.
Ensure alignment between patient‑facing outreach and donor‑facing narratives to reinforce mission, impact, and continuity of care.
Integrated Advancement Marketing, Campaigns & Donor Alignment Partner with the EVP of Advancement and Director of Advancement, Development to align service‑line marketing, donor engagement, and funding priorities.
Lead development and execution of campaigns tied to Lines of Service and associated Funding Initiatives, with defined audiences, goals, timelines, and metrics.
Position funding opportunities that directly support patient access, retention, and quality of care through coordinated donor acquisition, stewardship, and impact communications.
Digital Strategy & Experience Optimization Manage website content related to services, patient access points, giving, and impact.
Optimize digital pathways and journeys for patients and donors across key touchpoints.
Collaborate with vendors to support SEO, testing, and conversion optimization.
Brand Stewardship & Message Consistency Maintain and apply the Advancement Brand Toolkit across patient, donor, and community communications.
Ensure messaging is consistent, accurate, culturally competent, and aligned with organizational values and strategic priorities.
Analytics, Reporting & Continuous Improvement Track and analyze performance metrics related to patient acquisition, retention, and campaign outcomes by Line of Service.
Share insights with Advancement and Development leadership to refine strategy, messaging, targeting, and campaign design.
Collaborate with program, operations, and community partners to ensure integrated execution of communications, campaigns, events, and outreach.
Ensure a consistent experience across patient, donor, and community touchpoints.
Education, Licensure/Certification
Bachelor’s degree required; Master’s degree preferred (Marketing, Communications, Public Relations, Journalism, or related field).
Minimum 5–7 years of experience in marketing, communications, or advancement communications.
Demonstrated experience supporting fundraising, donor engagement, client acquisition/retention, or mission‑based communications.
Experience managing digital platforms, including websites, email marketing, and social media.
Experience working with creative and project management tools and applications, content calendars, and analytics dashboards.
Experience collaborating with internal teams, vendors, and external partners.
Experience in healthcare, human services, or mission‑driven nonprofit organizations strongly preferred.
Experience, Skills/Abilities Related Requirements
Strong storytelling and messaging skills with the ability to translate impact into donor‑ready narratives.
Ability to align marketing and communications strategy with fundraising and engagement goals.
Proficiency in digital marketing, content management, and performance analytics.
Strong project management and workflow coordination skills.
Ability to manage competing priorities and meet deadlines.
Creative problem‑solving balanced with data‑driven optimization.
Attention to detail and commitment to brand consistency.
Collaborative mindset with the ability to support cross‑functional advancement efforts.
#J-18808-Ljbffr