Marketing Manager
YMCA of the USA, Lincoln, NE, United States
OWN A BRAND PEOPLE BELIEVE IN
Job Description The YMCA of Lincoln is looking for a strategic, creative, and highly organized Marketing Manager to lead our marketing and communications efforts and help amplify our mission and community impact across the Association.
This role serves as the internal owner of marketing-partnering closely with the CEO and our contracted marketing firm to execute strategy, guide campaigns, and oversee implementation across digital, print, video, and in-person channels. The Marketing Manager leads day-to-day marketing operations while providing creative direction, brand oversight, and leadership to ensure consistent, compelling brand storytelling that supports membership, programs, fundraising, and events.
In this role, you'll help bring the story of the Y to life-through integrated campaigns, content creation, events, and mission-driven storytelling-while supervising our Graphic Designer and serving as a resource to branch staff across the Association. If you are energized by meaningful work, enjoy leading people and projects, and want to find purpose in work that strengthens community-this could be the place for you.
Qualifications
5+ years of experience in marketing, communications, or related fields
Experience leading marketing strategy, campaigns, and content development
Strong writing, storytelling, and communication skills
Knowledge of social media platforms, email marketing, websites, and content management systems
Familiarity with Canva, Adobe, and marketing tools/platforms
Strong project management skills with the ability to manage multiple deadlines
Experience supervising or leading others is preferred
Ability to think creatively while maintaining accuracy and brand alignment
Essential Functions Responsibilities include (in coordination with marketing staff and leadership) but are not limited to:
Leading the development, implementation, and management of the annual marketing and communications plan
Serving as the primary internal point of contact for the contracted marketing firm
Collaborating with executive leadership to shape marketing strategy and priorities
Managing content calendars, workflows, and campaign execution across platforms
Overseeing and contributing to content creation for digital, print, website, photography, video, and storytelling
Guiding marketing campaigns for membership, programs, fundraising, and special events
Assisting with planning and providing marketing presence at events, including photography/videography and onsite support
Planning and overseeing special events, including the YMCA Annual Meeting
Overseeing website content, strategy, and ongoing updates
Working with the contracted marketing firm to provide creative direction and ensuring YMCA brand consistency across all materials
Supervising, mentoring, and providing direction to the Graphic Designer
Supporting branch staff and serving as a marketing resource across the Association
#J-18808-Ljbffr
Job Description The YMCA of Lincoln is looking for a strategic, creative, and highly organized Marketing Manager to lead our marketing and communications efforts and help amplify our mission and community impact across the Association.
This role serves as the internal owner of marketing-partnering closely with the CEO and our contracted marketing firm to execute strategy, guide campaigns, and oversee implementation across digital, print, video, and in-person channels. The Marketing Manager leads day-to-day marketing operations while providing creative direction, brand oversight, and leadership to ensure consistent, compelling brand storytelling that supports membership, programs, fundraising, and events.
In this role, you'll help bring the story of the Y to life-through integrated campaigns, content creation, events, and mission-driven storytelling-while supervising our Graphic Designer and serving as a resource to branch staff across the Association. If you are energized by meaningful work, enjoy leading people and projects, and want to find purpose in work that strengthens community-this could be the place for you.
Qualifications
5+ years of experience in marketing, communications, or related fields
Experience leading marketing strategy, campaigns, and content development
Strong writing, storytelling, and communication skills
Knowledge of social media platforms, email marketing, websites, and content management systems
Familiarity with Canva, Adobe, and marketing tools/platforms
Strong project management skills with the ability to manage multiple deadlines
Experience supervising or leading others is preferred
Ability to think creatively while maintaining accuracy and brand alignment
Essential Functions Responsibilities include (in coordination with marketing staff and leadership) but are not limited to:
Leading the development, implementation, and management of the annual marketing and communications plan
Serving as the primary internal point of contact for the contracted marketing firm
Collaborating with executive leadership to shape marketing strategy and priorities
Managing content calendars, workflows, and campaign execution across platforms
Overseeing and contributing to content creation for digital, print, website, photography, video, and storytelling
Guiding marketing campaigns for membership, programs, fundraising, and special events
Assisting with planning and providing marketing presence at events, including photography/videography and onsite support
Planning and overseeing special events, including the YMCA Annual Meeting
Overseeing website content, strategy, and ongoing updates
Working with the contracted marketing firm to provide creative direction and ensuring YMCA brand consistency across all materials
Supervising, mentoring, and providing direction to the Graphic Designer
Supporting branch staff and serving as a marketing resource across the Association
#J-18808-Ljbffr