CRM Administrator
CIG COMPANIES SERVICES, Orlando, FL, United States
As
CRM Administrator,
you will be responsible for the administration, optimization, and continuous improvement of the company’s Customer Relationship Management (CRM) platform. The CRM Administrator partners closely with
Marketing, Loyalty, Guest Experience, Sales, Reservations, and Operations
teams to ensure the CRM platform enables a
360-degree view of the guest
and supports high-touch customer engagement throughout the entire travel journey. This role requires a blend of
technical administration, data stewardship, process optimization, and stakeholder collaboration
within a highly service-oriented environment. Key Responsibilities CRM Platform Administration Administer and maintain the airline’s CRM platform, Microsoft Dynamics 365 Configure system settings, fields, objects, automation rules, workflows, and dashboards. Manage user access, permissions, roles, and security policies. Ensure platform stability, performance, and compliance with enterprise IT standards. Customer Data Management Maintain high standards for
data quality, governance, and integrity
across guest profiles. Manage data imports, integrations, deduplication processes, and enrichment workflows. Support the creation and maintenance of a
single customer view
across reservations, loyalty, concierge services, and marketing systems. Business Process Support Translate business requirements into CRM configurations and process improvements. Support workflows for:
Guest services and concierge interactions Loyalty program engagement VIP traveler management Customer support case tracking Marketing campaigns and guest communications
Integration Management Coordinate integrations between the CRM and other airline systems such as:
Passenger Service Systems (PSS) Loyalty and rewards platforms Marketing automation tools Customer support platforms
Required Qualifications Bachelor’s degree in
Information Systems, Computer Science, Business Administration, or related field 3–5+ years of CRM administration experience Hands-on experience with
enterprise CRM platforms Strong understanding of
CRM data structures, automation, and integrations Experience with
data management and reporting tools Knowledge of
API integrations and data synchronization Strong analytical and problem-solving skills Excellent communication skills and ability to work with cross-functional teams
CRM Administrator,
you will be responsible for the administration, optimization, and continuous improvement of the company’s Customer Relationship Management (CRM) platform. The CRM Administrator partners closely with
Marketing, Loyalty, Guest Experience, Sales, Reservations, and Operations
teams to ensure the CRM platform enables a
360-degree view of the guest
and supports high-touch customer engagement throughout the entire travel journey. This role requires a blend of
technical administration, data stewardship, process optimization, and stakeholder collaboration
within a highly service-oriented environment. Key Responsibilities CRM Platform Administration Administer and maintain the airline’s CRM platform, Microsoft Dynamics 365 Configure system settings, fields, objects, automation rules, workflows, and dashboards. Manage user access, permissions, roles, and security policies. Ensure platform stability, performance, and compliance with enterprise IT standards. Customer Data Management Maintain high standards for
data quality, governance, and integrity
across guest profiles. Manage data imports, integrations, deduplication processes, and enrichment workflows. Support the creation and maintenance of a
single customer view
across reservations, loyalty, concierge services, and marketing systems. Business Process Support Translate business requirements into CRM configurations and process improvements. Support workflows for:
Guest services and concierge interactions Loyalty program engagement VIP traveler management Customer support case tracking Marketing campaigns and guest communications
Integration Management Coordinate integrations between the CRM and other airline systems such as:
Passenger Service Systems (PSS) Loyalty and rewards platforms Marketing automation tools Customer support platforms
Required Qualifications Bachelor’s degree in
Information Systems, Computer Science, Business Administration, or related field 3–5+ years of CRM administration experience Hands-on experience with
enterprise CRM platforms Strong understanding of
CRM data structures, automation, and integrations Experience with
data management and reporting tools Knowledge of
API integrations and data synchronization Strong analytical and problem-solving skills Excellent communication skills and ability to work with cross-functional teams