Digital Marketing Lead (SEO/SEM/Content Marketing)
Getecube, Scottsdale, AZ, United States
Job Description
Digital Marketing Lead
Location: Scottsdale, AZ (In-Office)
ABOUT VIIRL MARKETING We’re an
award-winning digital marketing company based in Scottsdale, Arizona , combining the expertise of a full-service
agency team
with the innovation of
proprietary marketing software and technology .
Our unique model blends
experienced marketers
with
powerful tools
to help national brands in
Home Services, Real Estate, eCommerce, and Health & Beauty
achieve measurable growth. We move fast, test constantly, and turn data into action – all while delivering exceptional service and results for our clients.
POSITION OVERVIEW The
Digital Marketing Lead
plays a hands-on role in
planning, executing, analyzing, and improving all digital marketing efforts . You’ll manage
day-to-day performance across multiple clients and internal projects , using both
standard platforms
and our proprietary technology to drive measurable results.
This role reports directly to the
VP of Marketing
and works closely with them to align on performance goals, campaign priorities, and process improvements. You’ll also collaborate daily with
cross-functional members of the marketing team , including creative, content, analytics, and product specialists, in an energetic, in-office environment.
IDEAL SKILLS
PPC Marketing:
Help plan, manage, and optimize
campaigns across Google Ads, Meta Ads, and other paid platforms to drive measurable ROI
SEO:
Execute on-page and off-page SEO initiatives, including keyword research, technical optimization, and content strategy
Content Marketing:
Develop and distribute high-quality written, visual, and video content aligned with client goals and brand voice
Product Marketing:
Support go-to-market initiatives, focusing on positioning, audience targeting, and value communication
Email Marketing:
Build, manage, and optimize automated campaigns and nurture sequences to engage leads and customers
Event Marketing:
Assist in coordination and promotion
of digital and in-person events, webinars, and campaigns that increase brand visibility and lead generation
Messaging & Positioning:
Help craft clear, differentiated
messaging frameworks and ensure consistency across all channels
Copywriting:
Write compelling ad copy, web content, email messaging, and social media posts that convert
Creative & Graphic Design:
Collaborate with design teams to produce assets aligned with campaign objectives and brand identity
Video Content:
Contribute to concept development, scriptwriting, and optimization of short-form and long-form video campaigns
Social Media Marketing:
Manage paid and organic social initiatives to increase engagement, reach, and brand awareness
Market Research & Intelligence:
Conduct ongoing
market, audience, and competitor research
to uncover insights, trends, and opportunities that inform marketing decisions
Produce
accurate, data-driven reports
that highlight results, learnings, and actionable recommendations
Stay current on
digital marketing trends, tools, and emerging best practices , applying new insights to enhance campaign performance
Participate in
team learning sessions
to share knowledge and support ongoing professional development
QUALIFICATIONS
4–8 years
of digital marketing experience, preferably within an
agency environment
managing multiple accounts
Proven experience across
PPC, SEO, content, email, and social media marketing
Demonstrated ability in
market research and market intelligence
— analyzing audience behaviors, competitive landscapes, and market trends to guide marketing decisions
Proficiency in
analytics and reporting platforms
(Google Analytics 4, Looker Studio, or similar)
Experience working with
Salesforce CRM
and
Pardot (Account Engagement)
for campaign management, lead tracking, and reporting
Strong copywriting and creative communication skills
Familiarity with
creative and marketing technology tools
that enhance automation and analytics
Excellent attention to detail, organization, and time management
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
PREFERRED EXPERIENCE
Experience developing campaigns for
Home Services, Real Estate, eCommerce, or Health & Beauty
brands
Knowledge of
conversion rate optimization (CRO)
and integrated campaign management
Experience contributing to
creative, video, and design projects
Collaborative mindset and strong communication skills across in-office teams
WHY JOIN US
Be part of a
Scottsdale-based in-office team
that combines agency creativity with technology-driven marketing
Work directly with the
VP of Marketing
and collaborate across functions including creative, product, and analytics
Partner with
national brands , leveraging our
proprietary marketing technology and data systems
Join a culture built on
collaboration, creativity, performance, and continuous learning
Recognition as one of the
top digital marketing innovators in the Southwest , with national clients and growing reach
Opportunities to expand your expertise across the full marketing spectrum — from
research to execution
Competitive salary and bonus structure
Paid vacation and sick time
Health, dental, vision, and life insurance benefits
#J-18808-Ljbffr
ABOUT VIIRL MARKETING We’re an
award-winning digital marketing company based in Scottsdale, Arizona , combining the expertise of a full-service
agency team
with the innovation of
proprietary marketing software and technology .
Our unique model blends
experienced marketers
with
powerful tools
to help national brands in
Home Services, Real Estate, eCommerce, and Health & Beauty
achieve measurable growth. We move fast, test constantly, and turn data into action – all while delivering exceptional service and results for our clients.
POSITION OVERVIEW The
Digital Marketing Lead
plays a hands-on role in
planning, executing, analyzing, and improving all digital marketing efforts . You’ll manage
day-to-day performance across multiple clients and internal projects , using both
standard platforms
and our proprietary technology to drive measurable results.
This role reports directly to the
VP of Marketing
and works closely with them to align on performance goals, campaign priorities, and process improvements. You’ll also collaborate daily with
cross-functional members of the marketing team , including creative, content, analytics, and product specialists, in an energetic, in-office environment.
IDEAL SKILLS
PPC Marketing:
Help plan, manage, and optimize
campaigns across Google Ads, Meta Ads, and other paid platforms to drive measurable ROI
SEO:
Execute on-page and off-page SEO initiatives, including keyword research, technical optimization, and content strategy
Content Marketing:
Develop and distribute high-quality written, visual, and video content aligned with client goals and brand voice
Product Marketing:
Support go-to-market initiatives, focusing on positioning, audience targeting, and value communication
Email Marketing:
Build, manage, and optimize automated campaigns and nurture sequences to engage leads and customers
Event Marketing:
Assist in coordination and promotion
of digital and in-person events, webinars, and campaigns that increase brand visibility and lead generation
Messaging & Positioning:
Help craft clear, differentiated
messaging frameworks and ensure consistency across all channels
Copywriting:
Write compelling ad copy, web content, email messaging, and social media posts that convert
Creative & Graphic Design:
Collaborate with design teams to produce assets aligned with campaign objectives and brand identity
Video Content:
Contribute to concept development, scriptwriting, and optimization of short-form and long-form video campaigns
Social Media Marketing:
Manage paid and organic social initiatives to increase engagement, reach, and brand awareness
Market Research & Intelligence:
Conduct ongoing
market, audience, and competitor research
to uncover insights, trends, and opportunities that inform marketing decisions
Produce
accurate, data-driven reports
that highlight results, learnings, and actionable recommendations
Stay current on
digital marketing trends, tools, and emerging best practices , applying new insights to enhance campaign performance
Participate in
team learning sessions
to share knowledge and support ongoing professional development
QUALIFICATIONS
4–8 years
of digital marketing experience, preferably within an
agency environment
managing multiple accounts
Proven experience across
PPC, SEO, content, email, and social media marketing
Demonstrated ability in
market research and market intelligence
— analyzing audience behaviors, competitive landscapes, and market trends to guide marketing decisions
Proficiency in
analytics and reporting platforms
(Google Analytics 4, Looker Studio, or similar)
Experience working with
Salesforce CRM
and
Pardot (Account Engagement)
for campaign management, lead tracking, and reporting
Strong copywriting and creative communication skills
Familiarity with
creative and marketing technology tools
that enhance automation and analytics
Excellent attention to detail, organization, and time management
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
PREFERRED EXPERIENCE
Experience developing campaigns for
Home Services, Real Estate, eCommerce, or Health & Beauty
brands
Knowledge of
conversion rate optimization (CRO)
and integrated campaign management
Experience contributing to
creative, video, and design projects
Collaborative mindset and strong communication skills across in-office teams
WHY JOIN US
Be part of a
Scottsdale-based in-office team
that combines agency creativity with technology-driven marketing
Work directly with the
VP of Marketing
and collaborate across functions including creative, product, and analytics
Partner with
national brands , leveraging our
proprietary marketing technology and data systems
Join a culture built on
collaboration, creativity, performance, and continuous learning
Recognition as one of the
top digital marketing innovators in the Southwest , with national clients and growing reach
Opportunities to expand your expertise across the full marketing spectrum — from
research to execution
Competitive salary and bonus structure
Paid vacation and sick time
Health, dental, vision, and life insurance benefits
#J-18808-Ljbffr