Paid Search Manager (Bilingual English/Arabic)
MoneyGram, Dallas, TX, United States
Job Description
Description
***Bilingual proficiency (***Bilingual proficiency (English/Arabic) is required to connect with and represent the voice of our global customers.
At MoneyGram, we're combining the strength of a trusted global brand with the agility of a tech-forward, growth driven culture. With 80+ years of experience and a presence in more than 200 countries and territories, we've built a foundation of stability and trust to help millions of people around the world send funds quickly, securely, and affordably.
We're looking for bold thinkers, builders, technologists, and sellers who want real ownership of their work, thrive in collaborative environments, and are energized by solving complex challenges. Here, you'll have the opportunity to make a measurable impact - fast.
If you're eager to shape the future of cross-border payments and financial services, join us as we transform how the world moves money.
About The Role: In this role, you will own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max, managing a portfolio of high-priority markets with real global scale. This role is responsible for channel structure, targeting, bidding, and pacing—driving growth while balancing CAC efficiency and LTV payback. The Paid Search Manager will design and run structured test plans covering keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants, while reporting on performance trends and translating insights into strategic recommendations. They will prepare quarterly plans and forecasts rooted in data and testing, collaborate with product and CRO teams to optimize conversion paths, and partner with regional marketing to align campaigns with local strategy and customer insights. The role also includes working closely with Google and Apple reps to unlock beta opportunities, troubleshooting issues, and staying ahead of platform innovations. Success will be measured by an ability to bring efficiency metrics to the forefront—owning CAC, CPAs, ROAS, and marginal return analysis—while keeping sharp on search trends, creative requirements, and campaign advancements.
What You Will Do:
Own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max—for a portfolio of high-priority markets with real global scale
Manage channel structure, targeting, bidding, and pacing—balancing growth with CAC efficiency and LTV payback
Build and run structured test plans—including keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants
Report on performance and trends across UAC, ASA, and PMax—developing clear insights and making strategic recommendations to improve results
Prepare detailed quarterly plans and forecasts—backed by channel expertise, data, and a bias for testing
Collaborate with product and CRO teams to improve conversion paths, app onboarding, and post-click performance
Work directly with platform reps (Google, Apple) to unlock beta access, resolve issues quickly, and stay on the cutting edge of campaign innovation
Partner with regional marketing teams to ensure your campaigns are aligned with local strategy, language, and customer insights
Bring efficiency metrics to the center—owning CAC, CPAs, ROAS, and marginal return analysis to guide smarter spend decisions
Stay sharp on search trends—from match-type changes to creative requirements, app promotion updates, and new campaign types.
What We Are Looking For:
Bilingual fluency in English and Arabic is required
2-4 years of hands‑on experience in managing paid search, with deep expertise in Google Ads, ASA, and UAC. Experience launching or scaling Performance Max is a strong plus
Proven track record of scaling campaigns across geographies and optimizing to aggressive CAC/LTV goals
A collaborative team player, also capable of working independently with autonomy to make decisions on how best to optimise campaigns and achieve KPIs
Comfortable contributing to strategy and owning execution—working with large budgets and fast feedback loops
Deep understanding of app install campaigns and app lifecycle optimization (onboarding, retention, monetization)
Fluent in channel‑specific tools like Google Ads Editor, SA360, and performance reporting platforms (Looker is a plus)
Experience building test plans, managing experiments, and iterating based on creative and audience insights
Cross‑functional operator—experienced in working with analytics, product, creative, and regional marketing teams
Strong written and verbal communicator, with the ability to clearly share performance results, tradeoffs, and ideas
Ambitious and growth‑minded—this is an IC role with the potential to grow into leadership
Ability to coordinate with global teams.
Location: This position will be remotely based in the United States, must be located in ET or CT time zone
Here Are Some Reasons You Will Love Working At MoneyGram!
Remote first flexibility
Generous PTO
13 Paid Holidays
Medical / Dental / Vision Insurance
Life, Disability, and other benefits
401k with competitive Employer Match
Community Service Days
Anticipated Base Pay: $50,000 - $80,000 + participation in our annual bonus plan The salary/pay rate listed is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on company hiring process and budget for this role and may be modified in the future. Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
MoneyGram does not sponsor US work authorizations for this job position including H-1B, O-1, and TN. MoneyGram also does not hire F-1’s working on EAD for this position.
About MoneyGram MoneyGram is a global payments network built to move money across borders with speed, simplicity and trust. Its omnichannel platform empowers consumers, developers and agents to transfer cash, fiat and stablecoin however it works best for them.
The company serves over 50 million customers a year across 200+ countries and territories, nearly half a million retail locations and a rapidly expanding digital ecosystem reaching billions of devices. As one of the most recognized and trusted names in global payments, MoneyGram continues to reinvent how money moves —helping people around the world support their loved ones and build better futures.
At MoneyGram, we celebrate the inclusivity and diversity of our employees. We're committed to promoting a respectful workplace where every applicant gets an equal opportunity to work at MoneyGram. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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At MoneyGram, we're combining the strength of a trusted global brand with the agility of a tech-forward, growth driven culture. With 80+ years of experience and a presence in more than 200 countries and territories, we've built a foundation of stability and trust to help millions of people around the world send funds quickly, securely, and affordably.
We're looking for bold thinkers, builders, technologists, and sellers who want real ownership of their work, thrive in collaborative environments, and are energized by solving complex challenges. Here, you'll have the opportunity to make a measurable impact - fast.
If you're eager to shape the future of cross-border payments and financial services, join us as we transform how the world moves money.
About The Role: In this role, you will own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max, managing a portfolio of high-priority markets with real global scale. This role is responsible for channel structure, targeting, bidding, and pacing—driving growth while balancing CAC efficiency and LTV payback. The Paid Search Manager will design and run structured test plans covering keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants, while reporting on performance trends and translating insights into strategic recommendations. They will prepare quarterly plans and forecasts rooted in data and testing, collaborate with product and CRO teams to optimize conversion paths, and partner with regional marketing to align campaigns with local strategy and customer insights. The role also includes working closely with Google and Apple reps to unlock beta opportunities, troubleshooting issues, and staying ahead of platform innovations. Success will be measured by an ability to bring efficiency metrics to the forefront—owning CAC, CPAs, ROAS, and marginal return analysis—while keeping sharp on search trends, creative requirements, and campaign advancements.
What You Will Do:
Own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max—for a portfolio of high-priority markets with real global scale
Manage channel structure, targeting, bidding, and pacing—balancing growth with CAC efficiency and LTV payback
Build and run structured test plans—including keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants
Report on performance and trends across UAC, ASA, and PMax—developing clear insights and making strategic recommendations to improve results
Prepare detailed quarterly plans and forecasts—backed by channel expertise, data, and a bias for testing
Collaborate with product and CRO teams to improve conversion paths, app onboarding, and post-click performance
Work directly with platform reps (Google, Apple) to unlock beta access, resolve issues quickly, and stay on the cutting edge of campaign innovation
Partner with regional marketing teams to ensure your campaigns are aligned with local strategy, language, and customer insights
Bring efficiency metrics to the center—owning CAC, CPAs, ROAS, and marginal return analysis to guide smarter spend decisions
Stay sharp on search trends—from match-type changes to creative requirements, app promotion updates, and new campaign types.
What We Are Looking For:
Bilingual fluency in English and Arabic is required
2-4 years of hands‑on experience in managing paid search, with deep expertise in Google Ads, ASA, and UAC. Experience launching or scaling Performance Max is a strong plus
Proven track record of scaling campaigns across geographies and optimizing to aggressive CAC/LTV goals
A collaborative team player, also capable of working independently with autonomy to make decisions on how best to optimise campaigns and achieve KPIs
Comfortable contributing to strategy and owning execution—working with large budgets and fast feedback loops
Deep understanding of app install campaigns and app lifecycle optimization (onboarding, retention, monetization)
Fluent in channel‑specific tools like Google Ads Editor, SA360, and performance reporting platforms (Looker is a plus)
Experience building test plans, managing experiments, and iterating based on creative and audience insights
Cross‑functional operator—experienced in working with analytics, product, creative, and regional marketing teams
Strong written and verbal communicator, with the ability to clearly share performance results, tradeoffs, and ideas
Ambitious and growth‑minded—this is an IC role with the potential to grow into leadership
Ability to coordinate with global teams.
Location: This position will be remotely based in the United States, must be located in ET or CT time zone
Here Are Some Reasons You Will Love Working At MoneyGram!
Remote first flexibility
Generous PTO
13 Paid Holidays
Medical / Dental / Vision Insurance
Life, Disability, and other benefits
401k with competitive Employer Match
Community Service Days
Anticipated Base Pay: $50,000 - $80,000 + participation in our annual bonus plan The salary/pay rate listed is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on company hiring process and budget for this role and may be modified in the future. Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
MoneyGram does not sponsor US work authorizations for this job position including H-1B, O-1, and TN. MoneyGram also does not hire F-1’s working on EAD for this position.
About MoneyGram MoneyGram is a global payments network built to move money across borders with speed, simplicity and trust. Its omnichannel platform empowers consumers, developers and agents to transfer cash, fiat and stablecoin however it works best for them.
The company serves over 50 million customers a year across 200+ countries and territories, nearly half a million retail locations and a rapidly expanding digital ecosystem reaching billions of devices. As one of the most recognized and trusted names in global payments, MoneyGram continues to reinvent how money moves —helping people around the world support their loved ones and build better futures.
At MoneyGram, we celebrate the inclusivity and diversity of our employees. We're committed to promoting a respectful workplace where every applicant gets an equal opportunity to work at MoneyGram. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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