Innovation Economy Web Marketing Senior Associate
JPMorganChase, San Francisco, CA, United States
Job Description
Join the Innovation Economy Marketing team, responsible for Brand, Growth, and Sales marketing for the line of business. You will own the J.P. Morgan Innovation Economy web ecosystem and, in partnership with Commercial and Investment Banking’s Web Center of Excellence, define a web strategy that enhances new client acquisition and user experience.
This includes managing existing web pages, developing new pages as needed based on user experience findings and campaign needs, understanding user journeys and updating web strategy accordingly, and designing and advocating for navigation paths from JPMC sites to the Innovation Economy. You will work with product owners and design to develop new and optimize existing lead generation journeys through Chase–owned properties.
You’ll need a strong ability to work directly with business partners and centers of excellence to create alignment with the Innovation Economy business strategy and firm‑wide standards and best practices. You’ll also manage complex marketing programs involving many stakeholders and functional groups, develop a deep understanding of our segment and user behavior to drive decisions, and contribute to initiatives and stakeholder management across the marketing function.
Job Responsibilities
Manage existing J.P. Morgan Innovation Economy websites, analyzing and reporting on performance based on the goal of each page and the ecosystem as a whole
Lead development of new pages based on user experience findings, business updates, and campaign needs
Understand user journeys and update web strategy accordingly, including advocating for navigation paths across J.P. Morgan and Chase sites
Actively partner and collaborate with the broader Marketing team, the Web Center of Excellence, Data & Analytics, MarTech, and Research to push our web strategy forward
Collaborate across our Marketing team to contribute to campaigns, initiatives, and management across the entire marketing funnel
Participate in and lead stakeholder management, telling a data‑driven story for how marketing contributes to the business
Required Qualifications, Skills, Abilities
5+ years of experience managing website marketing/strategy with ownership of a web ecosystem driving engagement and lead generation
Proficiency with web analytics and data platforms (Thoughtspot, Tableau, Adobe Analytics) to define KPIs, analyze site performance, understand user behavior, manage test‑and‑learn, and translate insights into requirements and optimizations
Cross‑functional program leadership building roadmaps and managing backlogs in a matrixed environment—partnering with functions such as Marketing, Web Center of Excellence, Brand Data & Analytics, MarTech, Design/Product
Mindset for following standards and policies to ensure alignment with firm‑wide brand/content governance, privacy/consent management, legal/compliance reviews
Ability to deliver clear, executive‑ready performance reporting and recommendations
Preferred Qualifications
Domain experience in B2B financial services and/or fintech; familiarity with the Innovation Economy (venture‑backed startups, founders, VCs)
Web‑based lead‑gen journey design across owned properties, including cross‑domain navigation, page design, form UX, CRM handoff, and sales enablement integration
Experimentation and optimization: A/B and multivariate testing (e.g., Adobe Target, Optimizely), including test design, statistical readouts, and roll‑out plans
Search Engine Optimization experience a plus
About the Company J.P.Morgan Chase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
J.P.Morgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans.
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This includes managing existing web pages, developing new pages as needed based on user experience findings and campaign needs, understanding user journeys and updating web strategy accordingly, and designing and advocating for navigation paths from JPMC sites to the Innovation Economy. You will work with product owners and design to develop new and optimize existing lead generation journeys through Chase–owned properties.
You’ll need a strong ability to work directly with business partners and centers of excellence to create alignment with the Innovation Economy business strategy and firm‑wide standards and best practices. You’ll also manage complex marketing programs involving many stakeholders and functional groups, develop a deep understanding of our segment and user behavior to drive decisions, and contribute to initiatives and stakeholder management across the marketing function.
Job Responsibilities
Manage existing J.P. Morgan Innovation Economy websites, analyzing and reporting on performance based on the goal of each page and the ecosystem as a whole
Lead development of new pages based on user experience findings, business updates, and campaign needs
Understand user journeys and update web strategy accordingly, including advocating for navigation paths across J.P. Morgan and Chase sites
Actively partner and collaborate with the broader Marketing team, the Web Center of Excellence, Data & Analytics, MarTech, and Research to push our web strategy forward
Collaborate across our Marketing team to contribute to campaigns, initiatives, and management across the entire marketing funnel
Participate in and lead stakeholder management, telling a data‑driven story for how marketing contributes to the business
Required Qualifications, Skills, Abilities
5+ years of experience managing website marketing/strategy with ownership of a web ecosystem driving engagement and lead generation
Proficiency with web analytics and data platforms (Thoughtspot, Tableau, Adobe Analytics) to define KPIs, analyze site performance, understand user behavior, manage test‑and‑learn, and translate insights into requirements and optimizations
Cross‑functional program leadership building roadmaps and managing backlogs in a matrixed environment—partnering with functions such as Marketing, Web Center of Excellence, Brand Data & Analytics, MarTech, Design/Product
Mindset for following standards and policies to ensure alignment with firm‑wide brand/content governance, privacy/consent management, legal/compliance reviews
Ability to deliver clear, executive‑ready performance reporting and recommendations
Preferred Qualifications
Domain experience in B2B financial services and/or fintech; familiarity with the Innovation Economy (venture‑backed startups, founders, VCs)
Web‑based lead‑gen journey design across owned properties, including cross‑domain navigation, page design, form UX, CRM handoff, and sales enablement integration
Experimentation and optimization: A/B and multivariate testing (e.g., Adobe Target, Optimizely), including test design, statistical readouts, and roll‑out plans
Search Engine Optimization experience a plus
About the Company J.P.Morgan Chase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
J.P.Morgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans.
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