Creative Strategist - Meta Ads
Revley, Durham, NC, United States
Role Overview
As our Creative Strategist, you will be the driving force behind the ideation, strategy, and optimization of paid media creatives across platforms (Facebook, Instagram). You'll collaborate closely with designers, video editors, copywriters, and media buyers to turn insights into creative concepts that drive customer acquisition, loyalty, and brand affinity. This role requires both creative vision and a data‑driven mindset, ensuring that every piece of content is optimized for performance while staying true to our brand's premium aesthetic.
What We Want You To Do
Creative Ideation & Strategy: Develop engaging, conversion‑focused ad concepts tailored to a 45+ demographic
Collaboration: Partner with video editors, designers, and marketers to bring creative ideas to life
Audience & Market Analysis: Monitor trends, competitor campaigns, and consumer insights to stay ahead of the curve
Performance Optimization: Analyze ad performance, extract learnings, and apply data‑driven insights to improve creative outputs
A/B Testing: Conduct systematic creative testing (copy, visuals, formats) to identify high‑performing assets
Brand Consistency: Ensure all creatives align with our premium, vintage‑inspired aesthetic while clearly communicating product value
Requirements
Experience: 2+ years in a creative strategy role within e‑commerce, DTC brands, or with campaigns targeting 45+ audiences
Ad Platform Expertise: Strong knowledge of Facebook & Instagram ad best practices; familiarity with other platforms a plus
Analytical Mindset: Skilled in interpreting ad performance data and applying insights to optimize creative assets
Creativity & Storytelling: Ability to craft compelling narratives that emotionally resonate with older audiences
Collaboration & Communication: Strong teamwork skills and the ability to work cross‑functionally with designers, editors, and marketers
Benefits
Fully remote role with EST working hours
Be part of a fast‑growing eCommerce brand with big ambitions.
Play a pivotal role in shaping the creative vision behind our paid media success
Work in a collaborative, dynamic, and creative environment
Opportunity to directly impact growth and performance with your creative ideas
Interview Process
Click Apply
Pre‑screening interview questionnaire
1‑on‑1 video interview
Behavioural questionnaire (only 10 min!)
You might be asked to complete a short test task
Hiring Manager Interview
#J-18808-Ljbffr
What We Want You To Do
Creative Ideation & Strategy: Develop engaging, conversion‑focused ad concepts tailored to a 45+ demographic
Collaboration: Partner with video editors, designers, and marketers to bring creative ideas to life
Audience & Market Analysis: Monitor trends, competitor campaigns, and consumer insights to stay ahead of the curve
Performance Optimization: Analyze ad performance, extract learnings, and apply data‑driven insights to improve creative outputs
A/B Testing: Conduct systematic creative testing (copy, visuals, formats) to identify high‑performing assets
Brand Consistency: Ensure all creatives align with our premium, vintage‑inspired aesthetic while clearly communicating product value
Requirements
Experience: 2+ years in a creative strategy role within e‑commerce, DTC brands, or with campaigns targeting 45+ audiences
Ad Platform Expertise: Strong knowledge of Facebook & Instagram ad best practices; familiarity with other platforms a plus
Analytical Mindset: Skilled in interpreting ad performance data and applying insights to optimize creative assets
Creativity & Storytelling: Ability to craft compelling narratives that emotionally resonate with older audiences
Collaboration & Communication: Strong teamwork skills and the ability to work cross‑functionally with designers, editors, and marketers
Benefits
Fully remote role with EST working hours
Be part of a fast‑growing eCommerce brand with big ambitions.
Play a pivotal role in shaping the creative vision behind our paid media success
Work in a collaborative, dynamic, and creative environment
Opportunity to directly impact growth and performance with your creative ideas
Interview Process
Click Apply
Pre‑screening interview questionnaire
1‑on‑1 video interview
Behavioural questionnaire (only 10 min!)
You might be asked to complete a short test task
Hiring Manager Interview
#J-18808-Ljbffr