Marketing Specialist
Pentasia, Atlanta, GA, United States
We are looking for a Marketing Specialist to support the launch, promotion, and positioning of our client gaming products across land-based and tablet platforms. This role will work closely with product, sales, and creative teams to bring new titles to market, develop impactful campaigns, and translate game features into engaging player-focused messaging.
This is an excellent opportunity for a marketing professional with experience in gaming or entertainment who enjoys working at the intersection of product, creativity, and commercial strategy.
Key Responsibilities:
Support go-to-market strategies for new game launches and product releases.
Develop product positioning, messaging, and promotional materials for slot titles and gaming portfolios.
Create launch assets such as one-sheets, trailers, and promotional content.
Plan and execute multi-channel marketing campaigns including digital, social media, email marketing, and in-venue activations.
Monitor campaign performance and use analytics to optimize marketing initiatives.
Produce engaging marketing content including game descriptions, promotional copy, and presentations.
Ensure brand consistency across all marketing materials and communications.
Translate game mechanics and features into compelling messaging for players and operators.
Support the sales team with marketing assets and materials for casino operators and partners.
Assist with trade shows, industry events, and product demonstrations.
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
2–5 years of experience in marketing, preferably within gaming, casino, or entertainment industries.
Understanding of casino gaming, slot products, or player engagement strategies.
Experience with digital marketing channels, campaign management, and analytics tools.
Strong communication, organizational, and project management skills.
Nice to Have:
Experience in casino gaming, slot machines, or iGaming products.
Familiarity with game launch marketing and product lifecycle marketing.
Ability to translate game mechanics and mathematical models into engaging player messaging.
Creative mindset with strong attention to detail.
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This is an excellent opportunity for a marketing professional with experience in gaming or entertainment who enjoys working at the intersection of product, creativity, and commercial strategy.
Key Responsibilities:
Support go-to-market strategies for new game launches and product releases.
Develop product positioning, messaging, and promotional materials for slot titles and gaming portfolios.
Create launch assets such as one-sheets, trailers, and promotional content.
Plan and execute multi-channel marketing campaigns including digital, social media, email marketing, and in-venue activations.
Monitor campaign performance and use analytics to optimize marketing initiatives.
Produce engaging marketing content including game descriptions, promotional copy, and presentations.
Ensure brand consistency across all marketing materials and communications.
Translate game mechanics and features into compelling messaging for players and operators.
Support the sales team with marketing assets and materials for casino operators and partners.
Assist with trade shows, industry events, and product demonstrations.
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
2–5 years of experience in marketing, preferably within gaming, casino, or entertainment industries.
Understanding of casino gaming, slot products, or player engagement strategies.
Experience with digital marketing channels, campaign management, and analytics tools.
Strong communication, organizational, and project management skills.
Nice to Have:
Experience in casino gaming, slot machines, or iGaming products.
Familiarity with game launch marketing and product lifecycle marketing.
Ability to translate game mechanics and mathematical models into engaging player messaging.
Creative mindset with strong attention to detail.
#J-18808-Ljbffr