Senior CRM Strategist
Publicis Groupe, Miami, FL, United States
Company description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview The Senior CRM Strategist leads the development of cross-channel, data-driven CRM strategies to engage key audiences and drive customer loyalty. You’ll design and optimize digital marketing programs across the customer lifecycle, from pre-purchase to post-purchase.
If you have a knack for uncovering insights from data and turning them into impactful marketing strategies, you’ll fit right in. You enjoy collaborating, thrive in a dynamic setting, and are passionate about building CRM programs that truly connect with people.
Responsibilities
Develop CRM Strategies:
Create recommendations for email, push, and other owned channels to achieve client goals—crafting insights, audiences, journey maps and creative direction
Audience Insights:
Analyze customer behavior and campaign results to inform strategy and reporting
Cross-Channel Orchestration:
Integrate owned channels with paid media for seamless customer experiences
Campaign Management & Optimization:
Oversee and optimize digital marketing campaigns across channels and programs
Performance Analysis:
Partner with analytics to evaluate and improve campaign effectiveness with actionable recommendations
Creative Briefing:
Develop insightful creative briefs to provide direction to teams developing channel and campaign assets
Innovation & Best Practices:
Elevate industry trends, emerging technologies, and best practices to improve program effectiveness and consumer experience
Qualifications
5-7+ years’
experience
in CRM or digital marketing strategy (email, push, direct messaging, etc.) at an agency, consultancy, or in-house marketing team
Data-driven mindset:
Use analytics to generate insights and shape effective marketing strategies
Familiarity with owned channels : Email, push, SMS, and direct mail
Experience with CRM tools
(e.g., Salesforce, HubSpot, Braze) is a plus
Collaborative and organized:
Comfortable working cross-functionally and managing multiple projects
Strong communicator:
Create and deliver presentations that engage and persuade
Self-starter:
Able to drive projects forward independently
Creative Minded:
Write insightful, clear creative briefs to guide the creative process
Additional information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $81,225- $129,987 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be04.11.26.
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Overview The Senior CRM Strategist leads the development of cross-channel, data-driven CRM strategies to engage key audiences and drive customer loyalty. You’ll design and optimize digital marketing programs across the customer lifecycle, from pre-purchase to post-purchase.
If you have a knack for uncovering insights from data and turning them into impactful marketing strategies, you’ll fit right in. You enjoy collaborating, thrive in a dynamic setting, and are passionate about building CRM programs that truly connect with people.
Responsibilities
Develop CRM Strategies:
Create recommendations for email, push, and other owned channels to achieve client goals—crafting insights, audiences, journey maps and creative direction
Audience Insights:
Analyze customer behavior and campaign results to inform strategy and reporting
Cross-Channel Orchestration:
Integrate owned channels with paid media for seamless customer experiences
Campaign Management & Optimization:
Oversee and optimize digital marketing campaigns across channels and programs
Performance Analysis:
Partner with analytics to evaluate and improve campaign effectiveness with actionable recommendations
Creative Briefing:
Develop insightful creative briefs to provide direction to teams developing channel and campaign assets
Innovation & Best Practices:
Elevate industry trends, emerging technologies, and best practices to improve program effectiveness and consumer experience
Qualifications
5-7+ years’
experience
in CRM or digital marketing strategy (email, push, direct messaging, etc.) at an agency, consultancy, or in-house marketing team
Data-driven mindset:
Use analytics to generate insights and shape effective marketing strategies
Familiarity with owned channels : Email, push, SMS, and direct mail
Experience with CRM tools
(e.g., Salesforce, HubSpot, Braze) is a plus
Collaborative and organized:
Comfortable working cross-functionally and managing multiple projects
Strong communicator:
Create and deliver presentations that engage and persuade
Self-starter:
Able to drive projects forward independently
Creative Minded:
Write insightful, clear creative briefs to guide the creative process
Additional information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $81,225- $129,987 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be04.11.26.
#J-18808-Ljbffr