Social Media Manager
Apex Systems, Redmond, WA, United States
Job#: 3021857
Job Description:
We are seeking a full-time Social Media Program Manager to help be the social voice for the gaming Marketplace. In this role, you will partner across the Social & Influencer and broader marketing teams to help manage and drive awareness and engagement for Marketplace content on our owned social media channels, create, and implement social strategies and campaigns, and engage with players and brands, and influencers on our social media platforms.
In the role of Social Media Manager, you will report to our Organic Social Lead. Your focus will be on managing content calendars, scheduling, drafting copy and posting on our social media channels, as well as monitoring (including potential for light moderation duties) analytics and reporting.
We are seeking an energetic, creative self-starter with superb communication skills, and passion for gaming. Other competencies include a familiarity with Minecraft, understanding of current social media trends, and ability to skillfully drive community growth and engagement. You will need to be self-motivated, organized, and able to adapt quickly (as is the nature of social media).
SCOPE OF WORK
Lead social planning and execution for gaming Marketplace initiatives, ensuring alignment with our broader brand voice, social strategy, and Marketplace business objectives.
Partner closely with Marketplace, Product Marketing, and Integrated Marketing teams to understand priorities, timelines, and success metrics, and translate them into effective social approaches and content plans.
Serve as a strategic connector between business objectives and creative execution, shaping briefs and recommendations that enable the Creative Team to deliver culturally relevant, high‑performing social content.
Maintain a strong pulse on culture, platform trends, and creator ecosystems, identifying opportunities to authentically connect cultural moments to gaming Marketplace and player behavior.
Perform day‑to‑day Marketplace social operations, including content planning, calendar management, copy development, publishing, community engagement, and light moderation, ensuring a high‑quality and consistent presence across channels.
Create, curate, and elevate Marketplace social content at scale, highlighting creators, UGC, and community moments to drive engagement, discovery, and sustained interest.
Track and interpret social performance across Marketplace initiatives, contributing to campaign reporting and dashboards while using data and insights to optimize content and demonstrate impact against Marketplace goals.
REQUIREMENTS
5 years of experience in social media strategy planning, goal setting, and implementation.
Minecraft knowledge and experience is strongly preferred.
Experience managing high volume social media channels for well‑known video game publishers, video game equipment manufacturers or similar organizations within/supporting gaming sector is mandatory.
Exceptional knowledge of social media, which means you stay
Ability to influence without authority.
Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred)
Copywriting experience for social media and an ability to easily adapt to tone of voice.
Excellent data analysis and storytelling skills.
Nice to Have
Experience managing high volume social media channels for well‑known video game publishers
Exceptional knowledge of social media, which means you stay up to date with trends
Ability to influence without authority.
Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred)
Copywriting experience for social media and an ability to easily adapt to tone of voice.
Excellent data analysis and storytelling skills.
Excellent project management skills
Performance Indicators: Performance will be assessed based on quality of work (including social content performance), meeting deadlines, and level of professionalism.
EEO Statement Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
Apex Benefits Overview Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on‑demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6 months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.
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Job Description:
We are seeking a full-time Social Media Program Manager to help be the social voice for the gaming Marketplace. In this role, you will partner across the Social & Influencer and broader marketing teams to help manage and drive awareness and engagement for Marketplace content on our owned social media channels, create, and implement social strategies and campaigns, and engage with players and brands, and influencers on our social media platforms.
In the role of Social Media Manager, you will report to our Organic Social Lead. Your focus will be on managing content calendars, scheduling, drafting copy and posting on our social media channels, as well as monitoring (including potential for light moderation duties) analytics and reporting.
We are seeking an energetic, creative self-starter with superb communication skills, and passion for gaming. Other competencies include a familiarity with Minecraft, understanding of current social media trends, and ability to skillfully drive community growth and engagement. You will need to be self-motivated, organized, and able to adapt quickly (as is the nature of social media).
SCOPE OF WORK
Lead social planning and execution for gaming Marketplace initiatives, ensuring alignment with our broader brand voice, social strategy, and Marketplace business objectives.
Partner closely with Marketplace, Product Marketing, and Integrated Marketing teams to understand priorities, timelines, and success metrics, and translate them into effective social approaches and content plans.
Serve as a strategic connector between business objectives and creative execution, shaping briefs and recommendations that enable the Creative Team to deliver culturally relevant, high‑performing social content.
Maintain a strong pulse on culture, platform trends, and creator ecosystems, identifying opportunities to authentically connect cultural moments to gaming Marketplace and player behavior.
Perform day‑to‑day Marketplace social operations, including content planning, calendar management, copy development, publishing, community engagement, and light moderation, ensuring a high‑quality and consistent presence across channels.
Create, curate, and elevate Marketplace social content at scale, highlighting creators, UGC, and community moments to drive engagement, discovery, and sustained interest.
Track and interpret social performance across Marketplace initiatives, contributing to campaign reporting and dashboards while using data and insights to optimize content and demonstrate impact against Marketplace goals.
REQUIREMENTS
5 years of experience in social media strategy planning, goal setting, and implementation.
Minecraft knowledge and experience is strongly preferred.
Experience managing high volume social media channels for well‑known video game publishers, video game equipment manufacturers or similar organizations within/supporting gaming sector is mandatory.
Exceptional knowledge of social media, which means you stay
Ability to influence without authority.
Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred)
Copywriting experience for social media and an ability to easily adapt to tone of voice.
Excellent data analysis and storytelling skills.
Nice to Have
Experience managing high volume social media channels for well‑known video game publishers
Exceptional knowledge of social media, which means you stay up to date with trends
Ability to influence without authority.
Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred)
Copywriting experience for social media and an ability to easily adapt to tone of voice.
Excellent data analysis and storytelling skills.
Excellent project management skills
Performance Indicators: Performance will be assessed based on quality of work (including social content performance), meeting deadlines, and level of professionalism.
EEO Statement Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
Apex Benefits Overview Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on‑demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6 months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.
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