Marketing Technology Associate Manager
AT&T Performing Arts Center, Dallas, TX, United States
About the AT&T Performing Arts Center
The AT&T Performing Arts Center is a nonprofit foundation that operates and programs a 10‑acre campus comprised of three premier performance venues and a park in downtown Dallas. Audiences enjoy the best and most recent from Broadway; the finest dance companies from across the globe co‑presented with TITAS Presents; and top concerts, performers and cutting‑edge speakers. Thousands of students explore and more deeply experience the arts through the Center’s education program, Open Stages. The Center also offers free programming for audiences from every part of the community.
Job Summary Under the direction of the Director of Marketing Operations & Technology, the Marketing Technology Associate Manager will lead execution of email marketing programs, website content management, ticket‑purchase‑path accuracy, marketing automations, analytics, and emerging AI‑driven marketing capabilities. This role helps ensure patrons receive a seamless and engaging digital experience across all platforms while driving continuous improvements to our marketing technology ecosystem and operating practices.
Position Responsibilities Channel Leadership — Email
Build, schedule, test, and deploy all email campaigns, including newsletters, announcements, automated journeys, and transactional emails
Own the email roadmap, calendar, and KPIs; align with programming and revenue goals
Set segmentation strategy, automation logic, and personalization rules
Oversee QA, rendering tests, and deliverability standards
Monitor key metrics and lead optimization efforts
Drive audience growth through onsite capture, co‑promotions, and digital acquisition
Ensure compliance with CAN‑SPAM, SPF, DKIM, and DMARC
Web & Ticketing Experience
Manage website content updates in WordPress; ensure accuracy, accessibility, and consistent UX
Support web governance and assist in prioritizing enhancements with external developers
Ensure ticketing purchase paths remain accurate and functional; elevate issues promptly
Assist with SEO/GEO optimization
Martech & Platform Governance
Support the Director in managing marketing platforms (email, CRM, CMS) and identifying operational needs
Assist with tool evaluations, integrations, and workflow improvements
Maintain documentation, process guides, and platform best practices
Monitor data hygiene and collaborate with IT and ticketing teams to resolve issues
Support vendor communication and test deliverables
Provide staff training on new features and workflow updates
Assist with usage tracking and renewal monitoring
AI & Marketing Innovation
Use AI‑enabled platform features to improve message relevance and timing
Recommend practical AI applications for targeting and personalization
Track outcomes of AI‑assisted initiatives and share learnings
Cross‑Team Leadership & Vendor Management: support intake, scoping, and prioritization of digital requests
Coordinate with Programming, Ticketing, IT, and external partners; communicate timelines clearly
Assist in setting expectations, tracking risks, and supporting QA
Measurement & Optimization
Help develop dashboards and scorecards with the Data Analyst
Identify trends, propose experiments, and support implementation of optimizations
Other duties as assigned
Requirements Education And Experience
Bachelor’s Degree in Marketing, Communications or similar; 3–5 years of experience in digital, email, or marketing technology roles
Hands‑on experience with email platforms and CRMs; Tessitura strongly preferred
Proficiency with Google Analytics 4 (GA4); familiarity with Google Tag Manager is a plus
Working knowledge of e‑mail deliverability, authentication standards, and compliance
Experience supporting cross‑functional projects and external vendors
Strong communication skills and ability to convey technical concepts effectively
Excellent organization and time‑management skills
Availability for occasional evening/weekend support as needed
Proficiency in Microsoft 365 required; Adobe Creative Suite a plus
Appreciation for the performing arts is preferred
AT&T Performing Arts Center is an equal opportunity employer and is committed to the belief that each individual is entitled to equal employment opportunity.
Job Type: Full‑time
Salary Description: 50000‑55000
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Job Summary Under the direction of the Director of Marketing Operations & Technology, the Marketing Technology Associate Manager will lead execution of email marketing programs, website content management, ticket‑purchase‑path accuracy, marketing automations, analytics, and emerging AI‑driven marketing capabilities. This role helps ensure patrons receive a seamless and engaging digital experience across all platforms while driving continuous improvements to our marketing technology ecosystem and operating practices.
Position Responsibilities Channel Leadership — Email
Build, schedule, test, and deploy all email campaigns, including newsletters, announcements, automated journeys, and transactional emails
Own the email roadmap, calendar, and KPIs; align with programming and revenue goals
Set segmentation strategy, automation logic, and personalization rules
Oversee QA, rendering tests, and deliverability standards
Monitor key metrics and lead optimization efforts
Drive audience growth through onsite capture, co‑promotions, and digital acquisition
Ensure compliance with CAN‑SPAM, SPF, DKIM, and DMARC
Web & Ticketing Experience
Manage website content updates in WordPress; ensure accuracy, accessibility, and consistent UX
Support web governance and assist in prioritizing enhancements with external developers
Ensure ticketing purchase paths remain accurate and functional; elevate issues promptly
Assist with SEO/GEO optimization
Martech & Platform Governance
Support the Director in managing marketing platforms (email, CRM, CMS) and identifying operational needs
Assist with tool evaluations, integrations, and workflow improvements
Maintain documentation, process guides, and platform best practices
Monitor data hygiene and collaborate with IT and ticketing teams to resolve issues
Support vendor communication and test deliverables
Provide staff training on new features and workflow updates
Assist with usage tracking and renewal monitoring
AI & Marketing Innovation
Use AI‑enabled platform features to improve message relevance and timing
Recommend practical AI applications for targeting and personalization
Track outcomes of AI‑assisted initiatives and share learnings
Cross‑Team Leadership & Vendor Management: support intake, scoping, and prioritization of digital requests
Coordinate with Programming, Ticketing, IT, and external partners; communicate timelines clearly
Assist in setting expectations, tracking risks, and supporting QA
Measurement & Optimization
Help develop dashboards and scorecards with the Data Analyst
Identify trends, propose experiments, and support implementation of optimizations
Other duties as assigned
Requirements Education And Experience
Bachelor’s Degree in Marketing, Communications or similar; 3–5 years of experience in digital, email, or marketing technology roles
Hands‑on experience with email platforms and CRMs; Tessitura strongly preferred
Proficiency with Google Analytics 4 (GA4); familiarity with Google Tag Manager is a plus
Working knowledge of e‑mail deliverability, authentication standards, and compliance
Experience supporting cross‑functional projects and external vendors
Strong communication skills and ability to convey technical concepts effectively
Excellent organization and time‑management skills
Availability for occasional evening/weekend support as needed
Proficiency in Microsoft 365 required; Adobe Creative Suite a plus
Appreciation for the performing arts is preferred
AT&T Performing Arts Center is an equal opportunity employer and is committed to the belief that each individual is entitled to equal employment opportunity.
Job Type: Full‑time
Salary Description: 50000‑55000
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