Sr. Brand Director, Home Fragrance
Newell Brands, Deerfield, MA, United States
Alternate Locations
United States-Massachusetts-South Deerfield; United States-Connecticut-Norwalk
Position Summary The Sr. Director, Global Brand Marketing position is a critical global leadership role at Newell with responsibility for the Home Fragrance portfolio ($600M+ annual revenue) and direct leadership of global end-to-end marketing.
Job Overview The ideal candidate will bring 12+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Sr. Director is a broad business leader effectively leading a cross‑functional team and strategically influencing the global team and broader organization.
Key Responsibilities
Directly manage US P&L and be responsible for delivering annual financial commitments
Lead the cross‑functional brand leadership team to deliver annual brand goals
Be the steward of the global brand positioning and work with local countries and regions to ensure the global brand positioning is consistent across the world
Lead development of the short and long‑term global brand strategy; partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit local nuances
Draft and execute the annual brand plan enrolling your direct reports and cross‑functional team to build and execute the plan
Lead the cross‑functional team to monitor DSMP (Distribution, Shelving, Merchandising, Pricing) targets and ensure achievement of targets
Own the global brand architecture; partner with local countries and regions to help them shift fully into the approved global brand architecture
Be the enforcer of the global brand identity guidelines in all markets; protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in all forms of internal and external communication
Utilize consumer segmentation to establish a brand consumer target, brand muse and media target
Partner with insights to create a global consumer segmentation model that can be applied worldwide; direct local countries and regions on the correct targets for the brand
Own the creation and execution of a 3‑year global innovation pipeline
Lead the innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launched to grow market share worldwide
Lead the global annual brand planning process with input from the brand building marketing team; brand building will own current‑year marketing plans, promotion and media
Be responsible for timely development of all core assets needed to support a new item launch for omni‑channel deployment
Approve brand pricing strategy recommendations created by Brand Finance and Revenue Growth Management
Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
Required Experience / Qualifications
12+ years of brand management experience including deep marketing, innovation and general management experience
Proven ability in talent management; ability to attract and retain top talent; prior experience leading teams and coaching for continued growth and success
Prior experience in fashion, beauty or a trends‑driven business
Industry experience in CPG and hardlines, with proven ability to be successful with both
Prior demonstration of behaving as a “Servant Leader” of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels
Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales
Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform
Prior experience with pricing strategy and able to lead the organization in setting price, promotional strategy and trade strategy. Demonstrated ability to set, direct and lead trade marketing strategy in partnership with sales and VP Brand Management
Experience growing brands in an eCommerce channel including launching innovation for the channel, achieving first page position and setting media strategy in partnership with a media leader or customer expert
Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth
Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement. Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making
The Connecticut/Massachusetts base pay range for this position is from $213,300 to $260,700. Salary will be based on prior experience related to the skills required for this position.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well‑known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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Position Summary The Sr. Director, Global Brand Marketing position is a critical global leadership role at Newell with responsibility for the Home Fragrance portfolio ($600M+ annual revenue) and direct leadership of global end-to-end marketing.
Job Overview The ideal candidate will bring 12+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Sr. Director is a broad business leader effectively leading a cross‑functional team and strategically influencing the global team and broader organization.
Key Responsibilities
Directly manage US P&L and be responsible for delivering annual financial commitments
Lead the cross‑functional brand leadership team to deliver annual brand goals
Be the steward of the global brand positioning and work with local countries and regions to ensure the global brand positioning is consistent across the world
Lead development of the short and long‑term global brand strategy; partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit local nuances
Draft and execute the annual brand plan enrolling your direct reports and cross‑functional team to build and execute the plan
Lead the cross‑functional team to monitor DSMP (Distribution, Shelving, Merchandising, Pricing) targets and ensure achievement of targets
Own the global brand architecture; partner with local countries and regions to help them shift fully into the approved global brand architecture
Be the enforcer of the global brand identity guidelines in all markets; protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in all forms of internal and external communication
Utilize consumer segmentation to establish a brand consumer target, brand muse and media target
Partner with insights to create a global consumer segmentation model that can be applied worldwide; direct local countries and regions on the correct targets for the brand
Own the creation and execution of a 3‑year global innovation pipeline
Lead the innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launched to grow market share worldwide
Lead the global annual brand planning process with input from the brand building marketing team; brand building will own current‑year marketing plans, promotion and media
Be responsible for timely development of all core assets needed to support a new item launch for omni‑channel deployment
Approve brand pricing strategy recommendations created by Brand Finance and Revenue Growth Management
Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
Required Experience / Qualifications
12+ years of brand management experience including deep marketing, innovation and general management experience
Proven ability in talent management; ability to attract and retain top talent; prior experience leading teams and coaching for continued growth and success
Prior experience in fashion, beauty or a trends‑driven business
Industry experience in CPG and hardlines, with proven ability to be successful with both
Prior demonstration of behaving as a “Servant Leader” of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels
Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales
Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform
Prior experience with pricing strategy and able to lead the organization in setting price, promotional strategy and trade strategy. Demonstrated ability to set, direct and lead trade marketing strategy in partnership with sales and VP Brand Management
Experience growing brands in an eCommerce channel including launching innovation for the channel, achieving first page position and setting media strategy in partnership with a media leader or customer expert
Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth
Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement. Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making
The Connecticut/Massachusetts base pay range for this position is from $213,300 to $260,700. Salary will be based on prior experience related to the skills required for this position.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well‑known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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