Marketing ECommerce Specialist
Seneca Dairy Systems, LLC, Romulus, NY, United States
Position Overview
Seneca Dairy Systems is seeking a creative and tech-savvy Marketing & E-Commerce Specialist to help promote our innovative products, launch our online storefront, and strengthen our social media and digital presence. This is a key role for someone ready to blend storytelling, technology, and agriculture into compelling digital engagement. Key Responsibilities
Develop and execute digital marketing strategies to highlight our products and ag-tech innovations. Lead the launch, optimization, and ongoing management of our online store. Design and develop an intuitive website storefront experience, ensuring products are organized, searchable, and easy for customers to browse and purchase. Build and maintain product listing pages with detailed descriptions, specifications, images, videos, and related product recommendations similar to large-scale e-commerce platforms. Continuously improve the user experience (UX) and navigation of the online store to increase conversions and customer satisfaction. Manage the creation and optimization of product categories, filters, and search functionality to help customers easily find solutions. Coordinate product launches on the website, ensuring all listings, pricing, images, and marketing content are accurate and ready for release. Implement and maintain best practices for e-commerce SEO to improve product visibility in search engines. Create engaging content, including graphics, videos, and product highlights, for social media platforms such as Facebook, Instagram, LinkedIn, and TikTok. Manage and grow our social media presence through consistent, high-quality posting and community engagement. Monitor analytics and performance metrics to inform strategy and improve engagement, website traffic, and online sales performance. Collaborate closely with engineering, sales, and leadership teams to bring new products and company initiatives to life online. Coordinate email marketing campaigns, website updates, and online promotions to drive traffic to the online store. Research and implement new e-commerce tools, integrations, and technologies to enhance the online shopping experience and streamline digital operations. Qualifications
Experience in digital marketing, social media management, or e-commerce. Strong understanding of content creation, brand building, and online audience engagement. Ability to create graphics and short-form videos (Canva, Adobe, etc.). Familiarity with Shopify, WooCommerce, or other e-commerce platforms preferred. Excellent communication skills and strong attention to detail. Self-starter with the ability to manage multiple projects and deadlines. Interest in agriculture, manufacturing, or technology is a plus. What We Offer
Competitive pay based on experience Opportunity to help shape and scale our digital presence from the ground up Meaningful work tied directly to agriculture, sustainability, and innovation Supportive, fast-growing team with room for advancement Flexible scheduling and potential hybrid work options Company Description
Work That Matters At Seneca Dairy Systems, we design and manufacture systems that directly impact the livelihood of farmers and the well-being of animals. Your engineering designs will translate into real-world applications in barns across the country — improving cow comfort, farmer efficiency, and sustainability. Innovation Meets Agriculture We’re not just another steel shop. We’re on the frontier of ag-tech innovation, integrating computer vision, automation, and smart fabrication into traditional dairy equipment. You’ll work on challenging, high-impact projects — from AI-driven cow detection systems to custom solar-integrated infrastructure — that are pushing the limits of mechanical design in the ag industry.
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Seneca Dairy Systems is seeking a creative and tech-savvy Marketing & E-Commerce Specialist to help promote our innovative products, launch our online storefront, and strengthen our social media and digital presence. This is a key role for someone ready to blend storytelling, technology, and agriculture into compelling digital engagement. Key Responsibilities
Develop and execute digital marketing strategies to highlight our products and ag-tech innovations. Lead the launch, optimization, and ongoing management of our online store. Design and develop an intuitive website storefront experience, ensuring products are organized, searchable, and easy for customers to browse and purchase. Build and maintain product listing pages with detailed descriptions, specifications, images, videos, and related product recommendations similar to large-scale e-commerce platforms. Continuously improve the user experience (UX) and navigation of the online store to increase conversions and customer satisfaction. Manage the creation and optimization of product categories, filters, and search functionality to help customers easily find solutions. Coordinate product launches on the website, ensuring all listings, pricing, images, and marketing content are accurate and ready for release. Implement and maintain best practices for e-commerce SEO to improve product visibility in search engines. Create engaging content, including graphics, videos, and product highlights, for social media platforms such as Facebook, Instagram, LinkedIn, and TikTok. Manage and grow our social media presence through consistent, high-quality posting and community engagement. Monitor analytics and performance metrics to inform strategy and improve engagement, website traffic, and online sales performance. Collaborate closely with engineering, sales, and leadership teams to bring new products and company initiatives to life online. Coordinate email marketing campaigns, website updates, and online promotions to drive traffic to the online store. Research and implement new e-commerce tools, integrations, and technologies to enhance the online shopping experience and streamline digital operations. Qualifications
Experience in digital marketing, social media management, or e-commerce. Strong understanding of content creation, brand building, and online audience engagement. Ability to create graphics and short-form videos (Canva, Adobe, etc.). Familiarity with Shopify, WooCommerce, or other e-commerce platforms preferred. Excellent communication skills and strong attention to detail. Self-starter with the ability to manage multiple projects and deadlines. Interest in agriculture, manufacturing, or technology is a plus. What We Offer
Competitive pay based on experience Opportunity to help shape and scale our digital presence from the ground up Meaningful work tied directly to agriculture, sustainability, and innovation Supportive, fast-growing team with room for advancement Flexible scheduling and potential hybrid work options Company Description
Work That Matters At Seneca Dairy Systems, we design and manufacture systems that directly impact the livelihood of farmers and the well-being of animals. Your engineering designs will translate into real-world applications in barns across the country — improving cow comfort, farmer efficiency, and sustainability. Innovation Meets Agriculture We’re not just another steel shop. We’re on the frontier of ag-tech innovation, integrating computer vision, automation, and smart fabrication into traditional dairy equipment. You’ll work on challenging, high-impact projects — from AI-driven cow detection systems to custom solar-integrated infrastructure — that are pushing the limits of mechanical design in the ag industry.
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