Sr. Coordinator, Digital Media Activation
National Football League (NFL), New York, NY, United States
New York, New York, United States
The NFL Marketing Strategy and Science (MS&S) team sits at the center of NFL’s marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within the MS&S team serves as the NFL’s Media Planning & Activation Center of Excellence. The team manages all paid, owned and partner media assets to drive maximum performance effectiveness & efficiency.
We are seeking a Senior Coordinator, Digital Media Activation to help plan and implement digital media campaigns and lead creative asset management in tandem with Creative Management associates.
This position ensures seamless planning, execution, trafficking, QA, and optimization of digital media across paid, owned, and partner channels. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about how fans engage with NFL content across platforms.
Responsibilities Digital Media Activation & Buying
Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display).
Plan and execute paid social campaigns (Meta, Snapchat, TikTok, Reddit)
Partner with Performance Marketing and Media Strategy teams to ensure targeting, personalization, and measurement best practices are in place for all campaigns
Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives
Ad Operations & Trafficking
Responsible for working with agency in setting up campaigns of NFL-owned inventory (NFL.com, NFL App) and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels
Schedule and traffic NFL.com marketing/house display and preroll banner campaigns
Manage scheduling and trafficking for partner digital media inventory, including OTT, video and display placements
Maintain documentation related to media inventory (weighting, flighting, targeting, pacing, specs, etc.)
Creative Management & Project Operations
Manage and oversee the agency process including timelines and technical specifications, routing of digital display, video, and other creative assets between NFL and media partners
Strategize with internal teams to establish technical specs and timelines while acting as project manager
Quality Control & Reporting
Manage the overall quality control process; verify that all internal/external assets meet specs and uphold league/agency quality standards
Manage and oversee QC of technical specs, pixels, timelines, and trafficking; ensure adherence to launch requirements.
Maintain documentation & reporting tied to inventory management (delivery, flighting, targeting, pacing, specs)
Translate complex data into story driven narratives using charts, visualizations, and insights that inform stakeholders at all levels.
Build executive ready PowerPoint presentations that summarize campaign outcomes and strategic recommendations
Center of Excellence (International & Club Media)
Support International & Clubs’ marketing teams as part of the NFL Digital Media Center of Excellence
Provide regular platform updates, product changes, and evolving digital media best practices
Ensure International market activations ladder up to overarching NFL strategy and priorities
Consult on media plans to ensure alignment with league objectives and performance standards
Synthesize insights to inform broader media strategy and planning
Establish and maintain benchmarks, standards, and guardrails to drive consistency and performance
Required Qualifications
Minimum 3 years of relevant media buying and activation experience
Proven record of executing successful paid and digital campaigns driving positive business results
Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. Meta Ads, Snapchat Ads, TikTok Ads, GAM, Freewheel, Amazon Ads, DV360, etc.)
Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint, Copilot)
Preferred Qualifications
Experience in managing biddable media buys, including social
Understanding of creative specs
International media buying experience a plus
Other Key Attributes / Characteristics
Project Manager
Obsessed with driving results
Proactive, Go-getter
Flexibility to adjust in an ever-changing media and sports landscape
A strong interest in media and how fans interact with it
Terms / Hours of Work
40 hours/week
Some weekend & night work required during the season
Salary / Pay Range This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
$85,000 - $105,000 USD
Benefits To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
Who You Are Talent Attributes: What we expect for our employees:
Enthusiastic, proactive can-do attitude
Grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Strong work ethic with an agile mindset
EEO statements and general workplace policies are included as part of corporate governance and compliance information.
#J-18808-Ljbffr
The NFL Marketing Strategy and Science (MS&S) team sits at the center of NFL’s marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within the MS&S team serves as the NFL’s Media Planning & Activation Center of Excellence. The team manages all paid, owned and partner media assets to drive maximum performance effectiveness & efficiency.
We are seeking a Senior Coordinator, Digital Media Activation to help plan and implement digital media campaigns and lead creative asset management in tandem with Creative Management associates.
This position ensures seamless planning, execution, trafficking, QA, and optimization of digital media across paid, owned, and partner channels. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about how fans engage with NFL content across platforms.
Responsibilities Digital Media Activation & Buying
Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display).
Plan and execute paid social campaigns (Meta, Snapchat, TikTok, Reddit)
Partner with Performance Marketing and Media Strategy teams to ensure targeting, personalization, and measurement best practices are in place for all campaigns
Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives
Ad Operations & Trafficking
Responsible for working with agency in setting up campaigns of NFL-owned inventory (NFL.com, NFL App) and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels
Schedule and traffic NFL.com marketing/house display and preroll banner campaigns
Manage scheduling and trafficking for partner digital media inventory, including OTT, video and display placements
Maintain documentation related to media inventory (weighting, flighting, targeting, pacing, specs, etc.)
Creative Management & Project Operations
Manage and oversee the agency process including timelines and technical specifications, routing of digital display, video, and other creative assets between NFL and media partners
Strategize with internal teams to establish technical specs and timelines while acting as project manager
Quality Control & Reporting
Manage the overall quality control process; verify that all internal/external assets meet specs and uphold league/agency quality standards
Manage and oversee QC of technical specs, pixels, timelines, and trafficking; ensure adherence to launch requirements.
Maintain documentation & reporting tied to inventory management (delivery, flighting, targeting, pacing, specs)
Translate complex data into story driven narratives using charts, visualizations, and insights that inform stakeholders at all levels.
Build executive ready PowerPoint presentations that summarize campaign outcomes and strategic recommendations
Center of Excellence (International & Club Media)
Support International & Clubs’ marketing teams as part of the NFL Digital Media Center of Excellence
Provide regular platform updates, product changes, and evolving digital media best practices
Ensure International market activations ladder up to overarching NFL strategy and priorities
Consult on media plans to ensure alignment with league objectives and performance standards
Synthesize insights to inform broader media strategy and planning
Establish and maintain benchmarks, standards, and guardrails to drive consistency and performance
Required Qualifications
Minimum 3 years of relevant media buying and activation experience
Proven record of executing successful paid and digital campaigns driving positive business results
Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. Meta Ads, Snapchat Ads, TikTok Ads, GAM, Freewheel, Amazon Ads, DV360, etc.)
Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint, Copilot)
Preferred Qualifications
Experience in managing biddable media buys, including social
Understanding of creative specs
International media buying experience a plus
Other Key Attributes / Characteristics
Project Manager
Obsessed with driving results
Proactive, Go-getter
Flexibility to adjust in an ever-changing media and sports landscape
A strong interest in media and how fans interact with it
Terms / Hours of Work
40 hours/week
Some weekend & night work required during the season
Salary / Pay Range This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
$85,000 - $105,000 USD
Benefits To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
Who You Are Talent Attributes: What we expect for our employees:
Enthusiastic, proactive can-do attitude
Grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Strong work ethic with an agile mindset
EEO statements and general workplace policies are included as part of corporate governance and compliance information.
#J-18808-Ljbffr