Email Marketing Generalist
KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC, Chicago, IL, United States
Overview
Title:
Email Marketing Generalist
Position Type:
Full-Time
Department:
Marketing
Reports To:
Sr. Manager, Member Engagement Marketing
Company Overview:
Founded in 1991, Americas’ SAP Users’ Group (ASUG) is the world’s largest SAP user group, serving 2,300-plus businesses via company-wide memberships. ASUG is a Chicago-based organization that helps people and organizations get the most value from their investments in SAP technologies. We believe in the power of community and offer our members a wide range of in-person and virtual events, insightful webcasts, and member-told stories with endless opportunities for networking, education, and research. You’llfeel right at home in our community.
Our Values:
Inspire Trust:
We build trust through transparency, integrity, and respect. Join us to be part of a team that values honesty and ethical behavior.
Lead the Charge:
We are pioneers in our field, always striving for innovation and excellence. Be a part of a forward-thinking organization that encourages leadership at all levels.
Join Together:
Collaboration is at the heart of what we do. Work with a diverse group of professionals who support and uplift each other.
Work Fearlessly:
We embrace challenges and are not afraid to take risks. If you are bold and ambitious, you will thrive here.
Celebrate Customers:
Our members are our top priority. Help us create exceptional experiences and celebrate their successes.
Job Summary The Email Marketing Generalist supports the timely, accurate, and high-quality execution of member-facing email communications. This role focuses on fulfilling assigned email requests, building and reviewing emails, applying the correct segmentation from established playbooks, and ensuring each message reaches the right members at the right time. The position helps maintain consistency across channels by following established templates, brand voice guidance, and operational processes. This role is detail-oriented, dependable, and committed to delivering clear, member-focused messages that enhance the member experience.
Key Responsibilities
Email Build Execution:
Develop, assemble, and format emails in HubSpot using approved templates, ensuring clean layouts, accurate content, and a smooth reader experience.
Request Fulfillment:
Complete assigned email requests on schedule, following established processes, segmentation rules, and template guidelines.
Quality Assurance:
Conduct thorough QA checks: links, tracking, layout alignment, accessibility basics, and mobile responsiveness. Ensure polished delivery.
Reporting Support:
Pull standard email performance reports in HubSpot and assist with top-line insights for internal teams.
Process Adherence:
Follow the established email playbook, maintaining consistency in formatting, content structure, and deployment workflows.
Collaboration & Intake:
Work with internal teams to clarify request details, confirm required assets, and ensure emails are set up according to expectations.
Template Stewardship:
Maintain familiarity with available templates and support layout adjustments with Creative teams to improve clarity and readability.
Education/Experience
Bachelor’s degree in Marketing or equivalent experience.
OR 2+ years managing email campaigns for enterprise-level businesses.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skills, and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Required:
Demonstrated experience building marketing emails, newsletters, or automated sends within an email platform.
Ability to follow established processes, segmentation rules, and audience playbooks with accuracy and consistency.
Strong attention to detail in layout, formatting, and link accuracy, with an eye for clean, accessible email presentation.
Comfort working through a steady queue of assigned tasks and meeting deadlines with reliable turnaround.
Basic understanding of email performance metrics and how they guide improvements to builds and structure.
Ability to QA emails for rendering issues, copy accuracy, formatting, and correct audience selection.
Strong organizational skills and a willingness to document completed work and follow operational steps.
Experience collaborating with requesters to clarify requirements and ensure builds meet expectations.
HubSpot Email Marketing Certification or HubSpot Reporting Certification is a plus.
Hands-on experience with HubSpot email tools, workflows, segmentation, or email design background is a plus.
Competencies To perform the job successfully, an individual should demonstrate the following.
Quality-Driven Execution:
Approaches every build with care, accuracy, and consistency, ensuring emails render properly and follow established templates and layout standards.
Process Reliability:
Completes assigned email requests on schedule, follows documented playbooks, and maintains an organized workflow from intake through deployment.
Attention to Technical Detail:
Carefully checks segments, links, formatting, tracking parameters, and rendering to prevent errors and ensure a smooth subscriber experience.
Collaboration and Communication:
Works effectively with requestors, project managers, and teammates to clarify requirements, share progress updates, and align on timelines.
Adaptability and Learning Agility:
Learns new tools, templates, and processes quickly and incorporates feedback to improve future builds.
UX Awareness:
Understands how copy length, layout, visual hierarchy, and mobile responsiveness influence reader experience and applies these principles when building emails.
Data Awareness:
Recognizes foundational performance metrics such as opens, clicks, and delivery rates and uses them to inform small adjustments that improve execution quality.
ASUG is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
Email Marketing Generalist
Position Type:
Full-Time
Department:
Marketing
Reports To:
Sr. Manager, Member Engagement Marketing
Company Overview:
Founded in 1991, Americas’ SAP Users’ Group (ASUG) is the world’s largest SAP user group, serving 2,300-plus businesses via company-wide memberships. ASUG is a Chicago-based organization that helps people and organizations get the most value from their investments in SAP technologies. We believe in the power of community and offer our members a wide range of in-person and virtual events, insightful webcasts, and member-told stories with endless opportunities for networking, education, and research. You’llfeel right at home in our community.
Our Values:
Inspire Trust:
We build trust through transparency, integrity, and respect. Join us to be part of a team that values honesty and ethical behavior.
Lead the Charge:
We are pioneers in our field, always striving for innovation and excellence. Be a part of a forward-thinking organization that encourages leadership at all levels.
Join Together:
Collaboration is at the heart of what we do. Work with a diverse group of professionals who support and uplift each other.
Work Fearlessly:
We embrace challenges and are not afraid to take risks. If you are bold and ambitious, you will thrive here.
Celebrate Customers:
Our members are our top priority. Help us create exceptional experiences and celebrate their successes.
Job Summary The Email Marketing Generalist supports the timely, accurate, and high-quality execution of member-facing email communications. This role focuses on fulfilling assigned email requests, building and reviewing emails, applying the correct segmentation from established playbooks, and ensuring each message reaches the right members at the right time. The position helps maintain consistency across channels by following established templates, brand voice guidance, and operational processes. This role is detail-oriented, dependable, and committed to delivering clear, member-focused messages that enhance the member experience.
Key Responsibilities
Email Build Execution:
Develop, assemble, and format emails in HubSpot using approved templates, ensuring clean layouts, accurate content, and a smooth reader experience.
Request Fulfillment:
Complete assigned email requests on schedule, following established processes, segmentation rules, and template guidelines.
Quality Assurance:
Conduct thorough QA checks: links, tracking, layout alignment, accessibility basics, and mobile responsiveness. Ensure polished delivery.
Reporting Support:
Pull standard email performance reports in HubSpot and assist with top-line insights for internal teams.
Process Adherence:
Follow the established email playbook, maintaining consistency in formatting, content structure, and deployment workflows.
Collaboration & Intake:
Work with internal teams to clarify request details, confirm required assets, and ensure emails are set up according to expectations.
Template Stewardship:
Maintain familiarity with available templates and support layout adjustments with Creative teams to improve clarity and readability.
Education/Experience
Bachelor’s degree in Marketing or equivalent experience.
OR 2+ years managing email campaigns for enterprise-level businesses.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skills, and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Required:
Demonstrated experience building marketing emails, newsletters, or automated sends within an email platform.
Ability to follow established processes, segmentation rules, and audience playbooks with accuracy and consistency.
Strong attention to detail in layout, formatting, and link accuracy, with an eye for clean, accessible email presentation.
Comfort working through a steady queue of assigned tasks and meeting deadlines with reliable turnaround.
Basic understanding of email performance metrics and how they guide improvements to builds and structure.
Ability to QA emails for rendering issues, copy accuracy, formatting, and correct audience selection.
Strong organizational skills and a willingness to document completed work and follow operational steps.
Experience collaborating with requesters to clarify requirements and ensure builds meet expectations.
HubSpot Email Marketing Certification or HubSpot Reporting Certification is a plus.
Hands-on experience with HubSpot email tools, workflows, segmentation, or email design background is a plus.
Competencies To perform the job successfully, an individual should demonstrate the following.
Quality-Driven Execution:
Approaches every build with care, accuracy, and consistency, ensuring emails render properly and follow established templates and layout standards.
Process Reliability:
Completes assigned email requests on schedule, follows documented playbooks, and maintains an organized workflow from intake through deployment.
Attention to Technical Detail:
Carefully checks segments, links, formatting, tracking parameters, and rendering to prevent errors and ensure a smooth subscriber experience.
Collaboration and Communication:
Works effectively with requestors, project managers, and teammates to clarify requirements, share progress updates, and align on timelines.
Adaptability and Learning Agility:
Learns new tools, templates, and processes quickly and incorporates feedback to improve future builds.
UX Awareness:
Understands how copy length, layout, visual hierarchy, and mobile responsiveness influence reader experience and applies these principles when building emails.
Data Awareness:
Recognizes foundational performance metrics such as opens, clicks, and delivery rates and uses them to inform small adjustments that improve execution quality.
ASUG is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr