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Marketing Manager

Aditi Consulting, Juneau, AK, United States


Payrate

$50.00 - $54.00/hr. Summary

We are looking for a high-energy, detail-oriented Product Marketing Manager to help bridge the gap between our product’s features and our customers' needs. In this role, you will support product launches with compelling value prop and messaging to drive adoption. You’ll be the "voice of the customer," gathering market insights and creating the GTM plans that fuel our growth. Responsibilities

Messaging framework: Draft clear, benefit-driven messaging framework for in-product and other marketing channels. Market Intelligence: Conduct competitive research and user interviews to identify market trends and customer pain points. Launch Support: Coordinate the execution of small-to-medium feature launches, ensuring all marketing channels (email, social, web) are aligned. Data Analysis: Track the performance of marketing campaigns and product adoption metrics to suggest improvements. Requirements

1-3 years of experience in Marketing, Communications, or a related tech role. Exceptional Writing: The ability to take complex ideas and make them simple, clear to understand. Project Management: A knack for staying organized while managing multiple deadlines and stakeholders. Curiosity: A proactive "builder" mindset and a desire to understand the "why" behind user behavior.

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