Director, PAH Marketing
Scorpion Therapeutics, Rancho Santa Fe, CA, United States
Role Summary
The Director of PAH Marketing will play a pivotal role in shaping and executing the commercial strategy for Gossamer Bio’s first PAH launch. This role is ideal for a dynamic, hands‑on marketer who thrives in a fast‑paced, entrepreneurial environment and is excited to build from the ground up. Reporting to the Senior Director HCP Marketing, this individual will lead the development of impactful brand programs, customer engagement initiatives, and launch tactics that drive awareness and adoption among healthcare providers, patients, and advocacy communities. This is a rare opportunity to join a small, mission‑driven team at the inflection point of commercialization.
Responsibilities
Lead tactical planning and execution for the upcoming PAH launch, translating strategy into high‑impact initiatives across personal promotion, NPP, and DTC channels. Own key launch deliverables, including campaign development, field materials, digital assets, and congresses that support brand awareness and customer engagement.
Drive cross‑functional launch readiness, ensuring alignment across Marketing, Sales, Medical, Regulatory, and Market Access
Partner with Market Research, Medical, Patient Advocacy, and Sales teams to ensure customer insights and emerging trends in the marketplace inform marketing strategies and tactics.
Collaborate closely with the omnichannel and analytics teams to activate integrated campaigns and measure performance across touchpoints.
Effectively manage agency partners, business processes, and project plans.
Champion a test‑and‑learn mindset, identifying opportunities to innovate within the rare disease marketing space
Manage budgets for key marketing tactics, ensuring efficient resource allocation to maximize ROI.
Lead MLR discussions and ensure all marketing activities comply with regulatory and legal requirements, be the cross‑functional liaison to receive marketing approval requests, including advertising standards, and industry guidelines.
Qualifications
10+ years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets.
Experience with successful product launches and brand management in a highly regulated environment.
Knowledge of regulatory and compliance requirements in pharmaceutical marketing.
Education
Bachelor’s degree in Marketing, Business, Life Sciences, or a related field. An advanced degree (MBA, MS) is a plus.
Skills
Entrepreneurial spirit with the ability to balance strategic thinking and hands‑on execution.
Strong project management skills; able to operate with agility and resourcefulness in a lean team environment.
Comfort working with ambiguity and evolving priorities typical of early commercial organizations.
Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
Ability to effectively work in a highly collaborative, matrixed environment.
Additional Requirements
San Diego or remote with a strong preference for the West Coast.
Requires up to 20% travel.
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Responsibilities
Lead tactical planning and execution for the upcoming PAH launch, translating strategy into high‑impact initiatives across personal promotion, NPP, and DTC channels. Own key launch deliverables, including campaign development, field materials, digital assets, and congresses that support brand awareness and customer engagement.
Drive cross‑functional launch readiness, ensuring alignment across Marketing, Sales, Medical, Regulatory, and Market Access
Partner with Market Research, Medical, Patient Advocacy, and Sales teams to ensure customer insights and emerging trends in the marketplace inform marketing strategies and tactics.
Collaborate closely with the omnichannel and analytics teams to activate integrated campaigns and measure performance across touchpoints.
Effectively manage agency partners, business processes, and project plans.
Champion a test‑and‑learn mindset, identifying opportunities to innovate within the rare disease marketing space
Manage budgets for key marketing tactics, ensuring efficient resource allocation to maximize ROI.
Lead MLR discussions and ensure all marketing activities comply with regulatory and legal requirements, be the cross‑functional liaison to receive marketing approval requests, including advertising standards, and industry guidelines.
Qualifications
10+ years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets.
Experience with successful product launches and brand management in a highly regulated environment.
Knowledge of regulatory and compliance requirements in pharmaceutical marketing.
Education
Bachelor’s degree in Marketing, Business, Life Sciences, or a related field. An advanced degree (MBA, MS) is a plus.
Skills
Entrepreneurial spirit with the ability to balance strategic thinking and hands‑on execution.
Strong project management skills; able to operate with agility and resourcefulness in a lean team environment.
Comfort working with ambiguity and evolving priorities typical of early commercial organizations.
Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
Ability to effectively work in a highly collaborative, matrixed environment.
Additional Requirements
San Diego or remote with a strong preference for the West Coast.
Requires up to 20% travel.
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