Senior Brand Designer & Digital Creative Lead
Pathways, Terre Haute, IN, United States
About Honest Abe Roofing
Honest Abe Roofing is one of the fastest-growing roofing companies in the country, with franchise locations across multiple markets and a high-performance in-house marketing team based in Terre Haute, Indiana.
Our marketing department functions more like an internal agency than a traditional home-services team. We manage paid media, creative production, websites, automation, and brand development across a growing multi-location franchise network.
We’re building a modern marketing department focused on performance, creativity, and speed — and we are looking for a Senior Brand Designer & Digital Creative Lead to elevate the visual standard of everything we produce.
Position Summary The Senior Brand Designer & Digital Creative Lead will be responsible for elevating the visual identity and creative output of the Honest Abe brand across all marketing channels.
This role goes beyond basic graphic design. You will lead the development of high-performing marketing creative across paid advertising, digital campaigns, print materials, websites, and franchise marketing assets.
The ideal candidate has strong design taste, modern digital design experience, and the ability to create scalable creative systems that maintain brand consistency across multiple markets.
You will collaborate closely with the performance marketing, web development, video, and content teams to produce creative that is both visually compelling and conversion-focused.
What You’ll Do Brand Design & Creative Direction
Maintain and elevate the Honest Abe brand identity across all marketing channels
Ensure consistency in typography, color systems, layouts, and visual style
Create modern design systems and templates that scale across a multi-location franchise network
Serve as the creative quality control for marketing assets
Digital Marketing Creative
Design high-performing creative for paid media campaigns across Google and Meta
Create landing page designs focused on lead generation and conversion
Develop visual concepts for digital campaigns, promotions, and seasonal marketing initiatives
Work with the paid media team to test new creative concepts and improve campaign performance
Website & Landing Page Design
Design layouts and visual concepts for landing pages and website updates
Collaborate with the front-end developer to implement designs into WordPress
Ensure mobile responsiveness, clean UX, and strong visual hierarchy across all digital properties
Print & Franchise Marketing Assets
Design high-impact marketing materials including:
Door hangers
Direct mail
Billboards
Sales collateral
Yard signs
Vehicle graphics
Create scalable creative templates that franchise locations can easily use
Campaign & Content Collaboration
Work closely with the video producer and content team to maintain strong visual storytelling
Support social media campaigns with polished graphics and campaign visuals
Provide creative direction for video thumbnails, social content, and campaign assets
Creative Systems & Workflow
Build organized design systems and asset libraries
Maintain brand guidelines and creative standards
Help improve marketing production speed by creating repeatable templates and systems
What You Bring
4+ years of professional graphic design experience
Strong portfolio demonstrating both brand design and marketing creative
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Strong understanding of digital marketing creative and conversion-focused design
Experience designing for both print and digital channels
Strong typography, layout, and visual hierarchy skills
Ability to translate marketing goals into effective creative concepts
Excellent attention to detail and organization
Ability to manage multiple projects and deadlines in a fast-paced environment
Preferred Qualifications
Experience designing for paid media campaigns
Experience with landing page design and conversion-focused layouts
Experience supporting multi-location brands or franchise organizations
Familiarity with Figma or other collaborative design tools
Experience working with marketing, video, and web development teams
Basic understanding of web design best practices and responsive design
Tools & Platforms
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Figma
WordPress (design collaboration)
Google Workspace
Asana or similar project management tools
Why Join Honest Abe Roofing
Be part of a growing in-house marketing team with real ownership and impact
Work across multiple markets and national brand campaigns
Collaborate with paid media, web development, video, and leadership teams
Help shape the visual identity and creative systems of a nationally recognized brand
Join a company that values speed, accountability, innovation, and measurable results
Work Location This role is based in-house at our Terre Haute, Indiana headquarters. The ideal candidate enjoys collaborating closely with creative and marketing teams in person.
Compensation Compensation will be based on experience, portfolio strength, and demonstrated ability to produce high-quality marketing creative.
Apply If you are a designer who cares deeply about visual quality, brand consistency, and creating marketing creative that actually performs, we would love to see your work.
Please include a portfolio of recent design work when applying.
#J-18808-Ljbffr
Our marketing department functions more like an internal agency than a traditional home-services team. We manage paid media, creative production, websites, automation, and brand development across a growing multi-location franchise network.
We’re building a modern marketing department focused on performance, creativity, and speed — and we are looking for a Senior Brand Designer & Digital Creative Lead to elevate the visual standard of everything we produce.
Position Summary The Senior Brand Designer & Digital Creative Lead will be responsible for elevating the visual identity and creative output of the Honest Abe brand across all marketing channels.
This role goes beyond basic graphic design. You will lead the development of high-performing marketing creative across paid advertising, digital campaigns, print materials, websites, and franchise marketing assets.
The ideal candidate has strong design taste, modern digital design experience, and the ability to create scalable creative systems that maintain brand consistency across multiple markets.
You will collaborate closely with the performance marketing, web development, video, and content teams to produce creative that is both visually compelling and conversion-focused.
What You’ll Do Brand Design & Creative Direction
Maintain and elevate the Honest Abe brand identity across all marketing channels
Ensure consistency in typography, color systems, layouts, and visual style
Create modern design systems and templates that scale across a multi-location franchise network
Serve as the creative quality control for marketing assets
Digital Marketing Creative
Design high-performing creative for paid media campaigns across Google and Meta
Create landing page designs focused on lead generation and conversion
Develop visual concepts for digital campaigns, promotions, and seasonal marketing initiatives
Work with the paid media team to test new creative concepts and improve campaign performance
Website & Landing Page Design
Design layouts and visual concepts for landing pages and website updates
Collaborate with the front-end developer to implement designs into WordPress
Ensure mobile responsiveness, clean UX, and strong visual hierarchy across all digital properties
Print & Franchise Marketing Assets
Design high-impact marketing materials including:
Door hangers
Direct mail
Billboards
Sales collateral
Yard signs
Vehicle graphics
Create scalable creative templates that franchise locations can easily use
Campaign & Content Collaboration
Work closely with the video producer and content team to maintain strong visual storytelling
Support social media campaigns with polished graphics and campaign visuals
Provide creative direction for video thumbnails, social content, and campaign assets
Creative Systems & Workflow
Build organized design systems and asset libraries
Maintain brand guidelines and creative standards
Help improve marketing production speed by creating repeatable templates and systems
What You Bring
4+ years of professional graphic design experience
Strong portfolio demonstrating both brand design and marketing creative
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Strong understanding of digital marketing creative and conversion-focused design
Experience designing for both print and digital channels
Strong typography, layout, and visual hierarchy skills
Ability to translate marketing goals into effective creative concepts
Excellent attention to detail and organization
Ability to manage multiple projects and deadlines in a fast-paced environment
Preferred Qualifications
Experience designing for paid media campaigns
Experience with landing page design and conversion-focused layouts
Experience supporting multi-location brands or franchise organizations
Familiarity with Figma or other collaborative design tools
Experience working with marketing, video, and web development teams
Basic understanding of web design best practices and responsive design
Tools & Platforms
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Figma
WordPress (design collaboration)
Google Workspace
Asana or similar project management tools
Why Join Honest Abe Roofing
Be part of a growing in-house marketing team with real ownership and impact
Work across multiple markets and national brand campaigns
Collaborate with paid media, web development, video, and leadership teams
Help shape the visual identity and creative systems of a nationally recognized brand
Join a company that values speed, accountability, innovation, and measurable results
Work Location This role is based in-house at our Terre Haute, Indiana headquarters. The ideal candidate enjoys collaborating closely with creative and marketing teams in person.
Compensation Compensation will be based on experience, portfolio strength, and demonstrated ability to produce high-quality marketing creative.
Apply If you are a designer who cares deeply about visual quality, brand consistency, and creating marketing creative that actually performs, we would love to see your work.
Please include a portfolio of recent design work when applying.
#J-18808-Ljbffr