Management Analyst - Airport Marketing, Public Relations and Media
City of Prescott, Prescott, AZ, United States
Management Analyst - Airport Marketing, Public Relations and Media
Announcement of Employment Opportunity Management Analyst - Airport Marketing, Public Relations and Media Prescott Regional Airport Hiring Pay Range:
$67,273.11 to $84,091.38 Annually FLSA Status:
Exempt Pay Grade:
113 Full Pay Range:
$67,273.11 to $100,909.66 Annually Deadline to Apply:
04/02/2026 Benefits Summary: A diverse range of complimentary mental health and wellness services is available, including an Employee Assistance Program, a free subscription to Calm, and health coaching Paid time off up to 20 days in first year of employment 10 paid holidays and 1 floating holiday per year Free employee only coverage for medical, dental, vision, short-term disability, and life insurance Free family coverage for select medical and dental plans Pension and long-term disability through Arizona State Retirement System, click here for more details Supplemental benefits such as deferred compensation plans and additional life insurance Position Summary: Performs a variety of professional, complex, technical, and analytical duties in support of the Department; coordinates the administration, development, and operation of marketing, PR and media functions. Essential Duties: Manages the airports social media, oversees the airports presence on social media, creates, posts, and monitors contact on social media platforms. Develops and implements content for industry social and local media exposure, and promotional campaigns. Tracks, reviews, and analyzes social media metrics with bi-weekly and annual reporting. Researches and applies new and current social media trends. Oversees airport photography, videography and graphic design, takes and edits photos of events, aircraft, and airport happenings, edits any video of airport events, aircraft, and passenger testimonials; designs airport signage, banners, digital ads, invitations, and social media content according to the city's brand standards. Coordinates public outreach through the management of events, press conferences, open houses, customer appreciation days, groundbreakings, media tours, and networking events. Assists with noise program response, community collaboration, and response to complaints Oversees and manages terminal advertising program; develops and maintains a terminal marketing and advertising plan that includes sales goals and strategies designed to maximize airport revenue. Works closely and builds relationships with airport staff, vendors and airlines to coordinate marketing efforts and ensure that air service objectives are met and airport facilities are reflective of a superior customer service experience. In conjunction with the City's Communication Department, acts as the airport's primary contact for media inquiries, both routine and in times of emergency. Manages and ensures the currency and accuracy of information on the airport's website and responds to public inquiries and comments. Interfaces routinely with airline officials, Chamber of Commerce members, visitors, city employees, and industry trade groups. Designs and executes creative strategies; thinks outside the box to resolve problems and builds critical relationships. Performs general administrative duties; assists in negotiating, creating, and administering agreements and contracts as assigned, as it relates to marketing and advertising. Works with management to streamline processes and develop written policies and standard operating procedures (SOPs) for various Department functions. Develops and maintains annual marketing and communication plans, outlining goals, target audiences, budget allocations, and measurable outcomes. Conducts market research to evaluate passenger demographics, traveler preferences, and airline performance to support air service development efforts. Ensures brand consistency with City protocol, to include, signage, digital assets, and partner materials. Creates targeted marketing campaigns for new routes, seasonal flights, and airline promotions in collaboration with carriers and local guidelines. Drafts press releases, talking points, media statements, editorial content, and newsletters for internal and external audiences relating to airport marketing, advertising and/or community outreach/involvement, and coordinates dissemination. Assists in crisis communication planning, including maintaining emergency communication templates and participating in tabletop exercises. Prepares executive-level presentations for airport leadership, city officials, and community stakeholders. Builds and maintains relationships with community organizations, tourism bureaus, schools, aviation clubs, and economic development groups, and negotiates mutually beneficial promotional programs. Coordinates educational and community programs, such as airport tours, aviation career outreach, partnerships, and youth engagement events. Represents the airport at community meetings, conferences, trade shows, and regional marketing committees. Leads initiatives to enhance the passenger experience, including terminal wayfinding, customer service programs, volunteer ambassador coordination, and traveler feedback systems. Conducts routine terminal walkthroughs to ensure marketing materials, signage, and digital displays are accurate, up to date, and visually appealing. Implements passenger surveys, analyzes results, and recommends improvements based on feedback. Explores new non-aeronautical revenue opportunities, such as sponsorships, experiential marketing, and pop-up retail partnerships (in accordance with Grant Assurances, etc.). Manages digital advertising assets, including website ad inventory, digital terminal screens, and partner content and social media. Oversees email marketing newsletters, subscriber databases, and automated customer communication tools. Implements Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to increase website traffic and improve online visibility for airport services. Monitors online reviews (Google, Yelp, TripAdvisor, Facebook, Instagram) and coordinates timely and professional responses. Manages budgets for marketing, events, advertising, and promotional activities, ensuring responsible allocation and tracking of expenditures. Prepares procurement documentation for marketing vendors, design services, printing, photography, and advertising contracts. Evaluates vendors and contractors, ensuring deliverables meet airport standards/policies and deadlines. Maintains a digital asset management system for photos, videos, brand elements, and marketing files. Assists air service development teams with presentations, route and market analyses, and airline outreach materials. Stays current with aviation industry trends, attending webinars and conferences related to airport marketing, public relations, and customer experience. Works with management and other staff to draft policy, procedures, ordinance, and permit revisions. Supports management in communicating, internally and externally, through reports, presentations, and meetings. Assists management in a variety of tasks, including identification and recommendations for proactive measures to implement short and long-range plans and program development. Assists in the preparation, revision, and implementation of the Department-oriented plans and forecasting documents. Assists with special projects. Provides customer service; improves operating results; and minimizes delays and conflicts. May supervise administrative staff; oversee work; train, mentors, and evaluate performance, as assigned. Performs other duties as assigned. Qualifications: Education and/or Experience:
Bachelor's degree in Airport Business Administration and/or Marketing or in a field related to assigned area; five (5) years experience performing analytical and/or marketing work in public administration along with experience working with computer software related to assigned area; or any equivalent combination of education, experience, and training which provides the knowledge and abilities necessary to perform the essential functions of the position. Licensing, Certification, and Other Requirements:
Depending on assigned area: possess a valid Class D Arizona driver's license (or obtain within 30 days of hire); pass a security background investigations, pre-employment drug test, and driver's record check; pass a security threat assessment and a 10-year FBI criminal
Announcement of Employment Opportunity Management Analyst - Airport Marketing, Public Relations and Media Prescott Regional Airport Hiring Pay Range:
$67,273.11 to $84,091.38 Annually FLSA Status:
Exempt Pay Grade:
113 Full Pay Range:
$67,273.11 to $100,909.66 Annually Deadline to Apply:
04/02/2026 Benefits Summary: A diverse range of complimentary mental health and wellness services is available, including an Employee Assistance Program, a free subscription to Calm, and health coaching Paid time off up to 20 days in first year of employment 10 paid holidays and 1 floating holiday per year Free employee only coverage for medical, dental, vision, short-term disability, and life insurance Free family coverage for select medical and dental plans Pension and long-term disability through Arizona State Retirement System, click here for more details Supplemental benefits such as deferred compensation plans and additional life insurance Position Summary: Performs a variety of professional, complex, technical, and analytical duties in support of the Department; coordinates the administration, development, and operation of marketing, PR and media functions. Essential Duties: Manages the airports social media, oversees the airports presence on social media, creates, posts, and monitors contact on social media platforms. Develops and implements content for industry social and local media exposure, and promotional campaigns. Tracks, reviews, and analyzes social media metrics with bi-weekly and annual reporting. Researches and applies new and current social media trends. Oversees airport photography, videography and graphic design, takes and edits photos of events, aircraft, and airport happenings, edits any video of airport events, aircraft, and passenger testimonials; designs airport signage, banners, digital ads, invitations, and social media content according to the city's brand standards. Coordinates public outreach through the management of events, press conferences, open houses, customer appreciation days, groundbreakings, media tours, and networking events. Assists with noise program response, community collaboration, and response to complaints Oversees and manages terminal advertising program; develops and maintains a terminal marketing and advertising plan that includes sales goals and strategies designed to maximize airport revenue. Works closely and builds relationships with airport staff, vendors and airlines to coordinate marketing efforts and ensure that air service objectives are met and airport facilities are reflective of a superior customer service experience. In conjunction with the City's Communication Department, acts as the airport's primary contact for media inquiries, both routine and in times of emergency. Manages and ensures the currency and accuracy of information on the airport's website and responds to public inquiries and comments. Interfaces routinely with airline officials, Chamber of Commerce members, visitors, city employees, and industry trade groups. Designs and executes creative strategies; thinks outside the box to resolve problems and builds critical relationships. Performs general administrative duties; assists in negotiating, creating, and administering agreements and contracts as assigned, as it relates to marketing and advertising. Works with management to streamline processes and develop written policies and standard operating procedures (SOPs) for various Department functions. Develops and maintains annual marketing and communication plans, outlining goals, target audiences, budget allocations, and measurable outcomes. Conducts market research to evaluate passenger demographics, traveler preferences, and airline performance to support air service development efforts. Ensures brand consistency with City protocol, to include, signage, digital assets, and partner materials. Creates targeted marketing campaigns for new routes, seasonal flights, and airline promotions in collaboration with carriers and local guidelines. Drafts press releases, talking points, media statements, editorial content, and newsletters for internal and external audiences relating to airport marketing, advertising and/or community outreach/involvement, and coordinates dissemination. Assists in crisis communication planning, including maintaining emergency communication templates and participating in tabletop exercises. Prepares executive-level presentations for airport leadership, city officials, and community stakeholders. Builds and maintains relationships with community organizations, tourism bureaus, schools, aviation clubs, and economic development groups, and negotiates mutually beneficial promotional programs. Coordinates educational and community programs, such as airport tours, aviation career outreach, partnerships, and youth engagement events. Represents the airport at community meetings, conferences, trade shows, and regional marketing committees. Leads initiatives to enhance the passenger experience, including terminal wayfinding, customer service programs, volunteer ambassador coordination, and traveler feedback systems. Conducts routine terminal walkthroughs to ensure marketing materials, signage, and digital displays are accurate, up to date, and visually appealing. Implements passenger surveys, analyzes results, and recommends improvements based on feedback. Explores new non-aeronautical revenue opportunities, such as sponsorships, experiential marketing, and pop-up retail partnerships (in accordance with Grant Assurances, etc.). Manages digital advertising assets, including website ad inventory, digital terminal screens, and partner content and social media. Oversees email marketing newsletters, subscriber databases, and automated customer communication tools. Implements Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to increase website traffic and improve online visibility for airport services. Monitors online reviews (Google, Yelp, TripAdvisor, Facebook, Instagram) and coordinates timely and professional responses. Manages budgets for marketing, events, advertising, and promotional activities, ensuring responsible allocation and tracking of expenditures. Prepares procurement documentation for marketing vendors, design services, printing, photography, and advertising contracts. Evaluates vendors and contractors, ensuring deliverables meet airport standards/policies and deadlines. Maintains a digital asset management system for photos, videos, brand elements, and marketing files. Assists air service development teams with presentations, route and market analyses, and airline outreach materials. Stays current with aviation industry trends, attending webinars and conferences related to airport marketing, public relations, and customer experience. Works with management and other staff to draft policy, procedures, ordinance, and permit revisions. Supports management in communicating, internally and externally, through reports, presentations, and meetings. Assists management in a variety of tasks, including identification and recommendations for proactive measures to implement short and long-range plans and program development. Assists in the preparation, revision, and implementation of the Department-oriented plans and forecasting documents. Assists with special projects. Provides customer service; improves operating results; and minimizes delays and conflicts. May supervise administrative staff; oversee work; train, mentors, and evaluate performance, as assigned. Performs other duties as assigned. Qualifications: Education and/or Experience:
Bachelor's degree in Airport Business Administration and/or Marketing or in a field related to assigned area; five (5) years experience performing analytical and/or marketing work in public administration along with experience working with computer software related to assigned area; or any equivalent combination of education, experience, and training which provides the knowledge and abilities necessary to perform the essential functions of the position. Licensing, Certification, and Other Requirements:
Depending on assigned area: possess a valid Class D Arizona driver's license (or obtain within 30 days of hire); pass a security background investigations, pre-employment drug test, and driver's record check; pass a security threat assessment and a 10-year FBI criminal