Group Integrated Marketing and Communications Manager
Edwards Lifesciences, Irvine, CA, United States
Overview
Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
What you’ll do
Lead the development and execution of complex brand initiatives
and integrated marketing communications that support business‑unit priorities, product launches, and market‑development strategies.
Partner closely with Regional Marketing teams
to design regionally relevant, insight‑driven marketing and promotional programs that deliver a seamless and consistent customer experience across all touchpoints.
Collaborate with Product Marketing
to shape product positioning, value propositions, messaging frameworks, and naming, ensuring alignment across the portfolio and within the broader business‑unit and corporate brand architecture.
Define and oversee market‑research initiatives , translating insights into strategic recommendations that guide decision‑making and inform integrated marketing efforts.
Coordinate cross‑functionally with product management, clinical affairs, legal, and regulatory teams
to ensure timely, accurate, and fully compliant project execution.
Identify, test, and adopt innovative marketing strategies and channels , including digital, social, interactive, mobile, influencer, and emerging media, complementing and enhancing traditional tactics within a full‑funnel ecosystem.
Build and lead DOL/KOL influence strategies , mapping digital opinion networks and architecting engagement plans that expand message penetration, strengthen credibility, and drive full‑funnel impact.
Manage creative agency partnerships , setting priorities, guiding strategy, and overseeing budget allocations and approvals to ensure high‑quality execution and cost discipline.
Ensure consistent application of corporate brand guidelines and trademark standards , safeguarding brand integrity across the business unit and all global customer touchpoints.
Champion the corporate and BU portfolio brands , enabling internal teams and partners worldwide to represent them consistently, meaningfully, and in alignment with the overarching brand strategy.
Oversee and manage multiple budget lines , ensuring investments are aligned with strategic objectives and deliver measurable impact.
Develop and optimize operational processes
that enhance communication flow, streamline content and asset development, and support efficient, scalable marketing execution.
Establish metrics and performance frameworks
to evaluate program effectiveness, ROI, and engagement, enabling data‑driven optimization across the full marketing ecosystem.
• Other incidental duties
Qualifications
What you'll need (Required) Bachelor's Degree in related field with 10 years experience of work experience or equivalent work experience based on Edwards criteria Required or Master’s Degree or equivalent in related field, 8 years experience of related experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria Preferred What else we look for (Preferred) Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in own area with specialized depth within the organization
Extensive knowledge and understanding of brand strategy
Extensive knowledge and understanding of brand communication channels; print, digital and new media production
Extensive understanding of related aspects of brand marketing concepts and principles
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Consult in project setting within specific marketing area
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Notes
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families. The base pay range for this position in California (CA) is $139,000 to $196,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
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Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
What you’ll do
Lead the development and execution of complex brand initiatives
and integrated marketing communications that support business‑unit priorities, product launches, and market‑development strategies.
Partner closely with Regional Marketing teams
to design regionally relevant, insight‑driven marketing and promotional programs that deliver a seamless and consistent customer experience across all touchpoints.
Collaborate with Product Marketing
to shape product positioning, value propositions, messaging frameworks, and naming, ensuring alignment across the portfolio and within the broader business‑unit and corporate brand architecture.
Define and oversee market‑research initiatives , translating insights into strategic recommendations that guide decision‑making and inform integrated marketing efforts.
Coordinate cross‑functionally with product management, clinical affairs, legal, and regulatory teams
to ensure timely, accurate, and fully compliant project execution.
Identify, test, and adopt innovative marketing strategies and channels , including digital, social, interactive, mobile, influencer, and emerging media, complementing and enhancing traditional tactics within a full‑funnel ecosystem.
Build and lead DOL/KOL influence strategies , mapping digital opinion networks and architecting engagement plans that expand message penetration, strengthen credibility, and drive full‑funnel impact.
Manage creative agency partnerships , setting priorities, guiding strategy, and overseeing budget allocations and approvals to ensure high‑quality execution and cost discipline.
Ensure consistent application of corporate brand guidelines and trademark standards , safeguarding brand integrity across the business unit and all global customer touchpoints.
Champion the corporate and BU portfolio brands , enabling internal teams and partners worldwide to represent them consistently, meaningfully, and in alignment with the overarching brand strategy.
Oversee and manage multiple budget lines , ensuring investments are aligned with strategic objectives and deliver measurable impact.
Develop and optimize operational processes
that enhance communication flow, streamline content and asset development, and support efficient, scalable marketing execution.
Establish metrics and performance frameworks
to evaluate program effectiveness, ROI, and engagement, enabling data‑driven optimization across the full marketing ecosystem.
• Other incidental duties
Qualifications
What you'll need (Required) Bachelor's Degree in related field with 10 years experience of work experience or equivalent work experience based on Edwards criteria Required or Master’s Degree or equivalent in related field, 8 years experience of related experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria Preferred What else we look for (Preferred) Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in own area with specialized depth within the organization
Extensive knowledge and understanding of brand strategy
Extensive knowledge and understanding of brand communication channels; print, digital and new media production
Extensive understanding of related aspects of brand marketing concepts and principles
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Consult in project setting within specific marketing area
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Notes
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families. The base pay range for this position in California (CA) is $139,000 to $196,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
#J-18808-Ljbffr