Sr Brand Manager
TalentoHC, Los Angeles, CA, United States
Senior Brand Manager
Talento HC has partnered with a leading global toy manufacturer with an award‑winning portfolio of wholly owned and licensed brands, seeking a Senior Brand Manager. As the Senior Brand Manager, you will be the strategic architect and commercial lead for the Boys Action IPs. You will translate consumer insights, competitive intelligence, and global market trends into high‑impact product‑line architecture and innovative go‑to‑market strategies. This role is located in West Los Angeles, CA and requires 4 days on‑site.
Responsibilities
Lead the overall global brand strategy, positioning, and segmentation for assigned franchises
Establish slots and rationale backed by data analysis and steer Design/PD to support line development based on S&R – this includes exclusives (channel/regional), line extensions, key drivers and innovation
Partner with PD/Design to support product approvals that hit financial and strategic objectives
Analyze global POS performance and competitive landscape
Partner with Sales to identify retail exclusives, optimize SKU assortments and align on feasibility, intent, and demand for products within the line
Rationalize SKUs based on market performance, sales feedback, and company objectives
Collaborate with retail development teams to support channel‑specific strategies and growth opportunities such as exclusives (by retail channel, price point/feature driven)
Lead cross‑functional marketing planning to support key drivers and new item/brand launches
Perform social listening and track fan/consumer sentiment to inform product and marketing decisions
Ensure product storytelling aligns with brand strategy and supports commercial objectives
Leverage data and insights to prioritize innovation, rationalize SKUs, drive commercial growth and provide actionable insights to Product, Sales, and Marketing partners
Lead day‑to‑day licensor relationships, including launches, toy fairs, and brand events
Mentor Brand Managers/Associate Brand Managers and provide strategic guidance on execution
Work with PD counterparts for tooling approval prep, retail rationalization, and financial foresight to support product approvals that can be justified based on hitting key margins and company needs
Work closely with international sales and marketing teams to identify global opportunities within the product line and marketing vehicles to support them
Requirements
Bachelor’s degree in an industry‑relevant field is a plus
5+ years relevant marketing, brand, or product management experience, specifically in the Toy & Entertainment industries
3+ years of direct leadership experience. Leadership skills: can train, mentor, coach, inspire, motivate, and develop others
Strong proficiency in Microsoft Office & G‑Suite
Previous experience managing licensor relationships
Base Salary: $110,000-$140,000 (dependent on candidate experience)
About the Company Talento HC is a leading talent acquisition, executive search, and human capital consulting partner, dedicated to helping our clients build their best teams. Our success is driven by our unwavering commitment to fostering an inclusive and diverse workforce, embracing individuals from various backgrounds, perspectives, and skills. Talento Human Capital is an equal opportunity employer.
People+Passion+Perseverance=Progress
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Responsibilities
Lead the overall global brand strategy, positioning, and segmentation for assigned franchises
Establish slots and rationale backed by data analysis and steer Design/PD to support line development based on S&R – this includes exclusives (channel/regional), line extensions, key drivers and innovation
Partner with PD/Design to support product approvals that hit financial and strategic objectives
Analyze global POS performance and competitive landscape
Partner with Sales to identify retail exclusives, optimize SKU assortments and align on feasibility, intent, and demand for products within the line
Rationalize SKUs based on market performance, sales feedback, and company objectives
Collaborate with retail development teams to support channel‑specific strategies and growth opportunities such as exclusives (by retail channel, price point/feature driven)
Lead cross‑functional marketing planning to support key drivers and new item/brand launches
Perform social listening and track fan/consumer sentiment to inform product and marketing decisions
Ensure product storytelling aligns with brand strategy and supports commercial objectives
Leverage data and insights to prioritize innovation, rationalize SKUs, drive commercial growth and provide actionable insights to Product, Sales, and Marketing partners
Lead day‑to‑day licensor relationships, including launches, toy fairs, and brand events
Mentor Brand Managers/Associate Brand Managers and provide strategic guidance on execution
Work with PD counterparts for tooling approval prep, retail rationalization, and financial foresight to support product approvals that can be justified based on hitting key margins and company needs
Work closely with international sales and marketing teams to identify global opportunities within the product line and marketing vehicles to support them
Requirements
Bachelor’s degree in an industry‑relevant field is a plus
5+ years relevant marketing, brand, or product management experience, specifically in the Toy & Entertainment industries
3+ years of direct leadership experience. Leadership skills: can train, mentor, coach, inspire, motivate, and develop others
Strong proficiency in Microsoft Office & G‑Suite
Previous experience managing licensor relationships
Base Salary: $110,000-$140,000 (dependent on candidate experience)
About the Company Talento HC is a leading talent acquisition, executive search, and human capital consulting partner, dedicated to helping our clients build their best teams. Our success is driven by our unwavering commitment to fostering an inclusive and diverse workforce, embracing individuals from various backgrounds, perspectives, and skills. Talento Human Capital is an equal opportunity employer.
People+Passion+Perseverance=Progress
#J-18808-Ljbffr