Marketing Automation Specialist
Lansweeper NV, Austin, TX, United States
Context & Impact
Lansweeper is scaling rapidly, and our global marketing engine requires a detail‑driven
Marketing Automation Specialist
to power campaign execution and data accuracy across systems. As our hands‑on expert in
Marketing Cloud Account Engagement (Pardot)
and
Salesforce CRM , you’ll ensure flawless campaign builds, accurate lead routing, and strong marketing attribution — directly impacting pipeline generation and revenue growth.
In your first year, you will focus on:
Delivering high‑quality campaign execution across
Pardot and Salesforce
Strengthening
lead routing, attribution accuracy, and nurture automation
Enabling the marketing team to generate qualified pipeline through scalable automation
Challenge The main challenges you'll face are:
Maintaining
cross‑platform data integrity
between Salesforce, Marketing Cloud Account Engagement (Pardot), and reporting dashboards
Managing multiple campaign builds and Jira tickets while meeting SLAs
Continuously improving workflows, QA processes, and automation scalability
Key Responsibilities
Build, QA, and launch
email campaigns, landing pages, and nurture programs in
Marketing Cloud Account Engagement (Pardot)
Manage
event lead imports, routing, and campaign association
in Salesforce, ensuring proper deduplication and attribution
Maintain
campaign data hygiene
including UTM governance, tracking validation, and recurring audits
Partner with Campaign Managers to execute B2B marketing campaigns on time and within SLA
Troubleshoot
Salesforce–Pardot sync errors
and data discrepancies
Maintain documentation: naming conventions, SOPs, QA checklists, and process improvements
Report on campaign performance and identify automation optimization opportunities
Leverage
Salesforce Einstein and AI features
(send‑time optimization, generative AI, engagement scoring) to enhance personalization and performance
Key Requirements Hard skills
2+ years of experience in B2B marketing automation, campaign operations, or marketing operations
Hands‑on expertise in
Marketing Cloud Account Engagement (Pardot)
Strong working knowledge of
Salesforce CRM
(Leads, Campaigns, Reporting)
Experience with lead attribution, UTM tracking, list segmentation, and data management
Familiarity with Jira, Google Analytics, basic HTML/CSS for email QA, and AI productivity tools
Soft skills
Strong organizational skills with a meticulous
QA mindset
Clear communicator able to collaborate with global marketing stakeholders (US & Europe)
Proactive, solution‑oriented, and focused on continuous improvement
Our Offer
Competitive salary according to industry benchmarks
Career growth & learning opportunities
Hybrid working environment
Company events and perks
Company Info Lansweeper is the
AI Cyber Asset Intelligence
platform that provides the trusted, continuously validated asset intelligence IT and Security teams rely on to coordinate decisions, scale automation, and reduce risk across the cyber estate.
Modern IT and Security teams are being asked to move faster, automate more, and prove control — all at the same time. Yet too many critical decisions and workflows are still grounded in fragmented or static asset data. Without a shared, continuously validated foundation, teams cannot confidently coordinate, automate, or reduce risk at scale. Lansweeper solves this by turning raw asset data into a living source of truth that both teams can safely act on.
We help organizations:
See
— Complete, continuously validated visibility across IT, OT, cloud, IoT, and hybrid environments
Know
— Enriched asset context with lifecycle, risk, and collective intelligence so teams understand what matters and why
Act
— A continuously accurate, shared foundation that empowers teams to coordinate remediation, drive automation, and enforce policy — safely and at scale
From universal asset discovery to AI‑powered intelligence, Lansweeper gives IT and Security the shared foundation they need to operate — and act — with confidence in an increasingly complex world.
Our culture is built on four values:
One Team
– united across boundaries
We Care
– customers and people at the centre
We Grow
– learning, sharing, improving
We Deliver
– focusing on what truly matters
Team Info You’ll join the
Global Marketing Team , working closely with Campaign Managers, Demand Generation, and Marketing Operations stakeholders.
Team size: Global team distributed across the US and Europe.
Call to Action Ready to join us? Click Apply now or share this role with someone in your network.
For US‑only Applicants: Diversity Statement – Equal Employment Opportunity It is Lansweeper’s policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws
#J-18808-Ljbffr
Marketing Automation Specialist
to power campaign execution and data accuracy across systems. As our hands‑on expert in
Marketing Cloud Account Engagement (Pardot)
and
Salesforce CRM , you’ll ensure flawless campaign builds, accurate lead routing, and strong marketing attribution — directly impacting pipeline generation and revenue growth.
In your first year, you will focus on:
Delivering high‑quality campaign execution across
Pardot and Salesforce
Strengthening
lead routing, attribution accuracy, and nurture automation
Enabling the marketing team to generate qualified pipeline through scalable automation
Challenge The main challenges you'll face are:
Maintaining
cross‑platform data integrity
between Salesforce, Marketing Cloud Account Engagement (Pardot), and reporting dashboards
Managing multiple campaign builds and Jira tickets while meeting SLAs
Continuously improving workflows, QA processes, and automation scalability
Key Responsibilities
Build, QA, and launch
email campaigns, landing pages, and nurture programs in
Marketing Cloud Account Engagement (Pardot)
Manage
event lead imports, routing, and campaign association
in Salesforce, ensuring proper deduplication and attribution
Maintain
campaign data hygiene
including UTM governance, tracking validation, and recurring audits
Partner with Campaign Managers to execute B2B marketing campaigns on time and within SLA
Troubleshoot
Salesforce–Pardot sync errors
and data discrepancies
Maintain documentation: naming conventions, SOPs, QA checklists, and process improvements
Report on campaign performance and identify automation optimization opportunities
Leverage
Salesforce Einstein and AI features
(send‑time optimization, generative AI, engagement scoring) to enhance personalization and performance
Key Requirements Hard skills
2+ years of experience in B2B marketing automation, campaign operations, or marketing operations
Hands‑on expertise in
Marketing Cloud Account Engagement (Pardot)
Strong working knowledge of
Salesforce CRM
(Leads, Campaigns, Reporting)
Experience with lead attribution, UTM tracking, list segmentation, and data management
Familiarity with Jira, Google Analytics, basic HTML/CSS for email QA, and AI productivity tools
Soft skills
Strong organizational skills with a meticulous
QA mindset
Clear communicator able to collaborate with global marketing stakeholders (US & Europe)
Proactive, solution‑oriented, and focused on continuous improvement
Our Offer
Competitive salary according to industry benchmarks
Career growth & learning opportunities
Hybrid working environment
Company events and perks
Company Info Lansweeper is the
AI Cyber Asset Intelligence
platform that provides the trusted, continuously validated asset intelligence IT and Security teams rely on to coordinate decisions, scale automation, and reduce risk across the cyber estate.
Modern IT and Security teams are being asked to move faster, automate more, and prove control — all at the same time. Yet too many critical decisions and workflows are still grounded in fragmented or static asset data. Without a shared, continuously validated foundation, teams cannot confidently coordinate, automate, or reduce risk at scale. Lansweeper solves this by turning raw asset data into a living source of truth that both teams can safely act on.
We help organizations:
See
— Complete, continuously validated visibility across IT, OT, cloud, IoT, and hybrid environments
Know
— Enriched asset context with lifecycle, risk, and collective intelligence so teams understand what matters and why
Act
— A continuously accurate, shared foundation that empowers teams to coordinate remediation, drive automation, and enforce policy — safely and at scale
From universal asset discovery to AI‑powered intelligence, Lansweeper gives IT and Security the shared foundation they need to operate — and act — with confidence in an increasingly complex world.
Our culture is built on four values:
One Team
– united across boundaries
We Care
– customers and people at the centre
We Grow
– learning, sharing, improving
We Deliver
– focusing on what truly matters
Team Info You’ll join the
Global Marketing Team , working closely with Campaign Managers, Demand Generation, and Marketing Operations stakeholders.
Team size: Global team distributed across the US and Europe.
Call to Action Ready to join us? Click Apply now or share this role with someone in your network.
For US‑only Applicants: Diversity Statement – Equal Employment Opportunity It is Lansweeper’s policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws
#J-18808-Ljbffr