Social Media Specialist (Food Industry)

Social Media Specialist We are seeking a creative and detail-oriented Social Media Specialist to support our marketing team and help grow brand awareness across social platforms. This role focuses on managing social media accounts, creating engaging content, coordinating influencer collaborations, and supporting marketing campaigns for a growing food and beverage brand. Key Responsibilities Social Media Management Manage day-to-day activity across social media platforms (Instagram, TikTok, etc.) Schedule and publish posts, respond to comments/messages, and engage with user-generated content Develop social media strategies aligned with marketing campaigns Maintain and manage social media content calendars Track and analyze social media performance and provide insights to improve engagement Content Creation Create engaging photo, video, and graphic content for social platforms Write captions, scripts, and on-screen text that reflect the brand voice Monitor social media trends and incorporate viral content ideas Maintain organized digital libraries of social media assets Influencer & Brand Collaboration Identify and collaborate with influencers and content creators Manage communication and timelines for influencer partnerships Support brand collaborations that expand reach and engagement Marketing Support Assist with marketing campaigns, product launches, and promotional initiatives Support marketing events, trade shows, and influencer events (some weekends may be required) Create social media content during marketing events and activations Qualifications Bachelors degree in Marketing, Communications, or related field (or equivalent experience) 13 years of experience in social media marketing or content creation Strong knowledge of social media platforms such as Instagram and TikTok Experience creating photo and video content (shooting and editing) Proficiency with Microsoft Office Strong communication, organization, and creative storytelling skills Preferred Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom) Copywriting experience Experience with social media management platforms (Dash Hudson or similar) Ability to analyze social media data and improve performance Additional Information Some weekend work may be required for marketing events (advance notice provided) Occasional local travel for events or content creation Must possess a valid drivers license Full-time, direct hire position Starting salary targeted at $52,000 per year (based on experience) Comprehensive company benefits package Work schedule: Monday-Friday, 9:00 AM-6:00 PM Onside position How to Apply Please send your resume to Jobs@DSAexec.com for review. Subject line: HJ-SOCIALMEDIA-LN