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Marketing Manager

John Benford Photography LLC, Dover, NH, United States


Overview

Marketing Manager for freelance commercial photographer. The Marketing Manager will develop and execute a values-based, relationship-focused marketing strategy to increase brand awareness and grow sales. Location:

1 Washington St, Ste 3123, Dover, NH Hours:

Part-time (8-10 hrs / wk) / Flexible hours Responsibilities

Develop and execute a marketing strategy for the business that defines target customers, key differentiators, core messaging, channels and metrics for success for both portrait & lifestyle and architecture audiences Build robust brand awareness of two areas of work to two distinct audiences Increase traffic across all digital platforms Increase sales inquiries from qualified leads Manage digital presence and create content Other duties as assigned Qualifications

Five years of experience with strategic marketing, including copywriting and graphic design Ability to develop a strong and consistent brand voice Proficiency with Adobe Suite Knowledge of / relationships in one or more of the following industries is helpful: commercial photography, architecture/engineering/construction (AEC), and/or trades/manufacturing/blue collar industries. About John

John Benford is a commercial photographer based in Portsmouth & Dover, NH. John works with companies, non-profits and agencies of all sizes throughout northern New England and beyond. John’s work focuses on honoring working people and celebrating human connection with each other and the land. Over the years, the business has developed two distinct audiences: As a portrait & lifestyle photographer, John helps brands tell the story of the people who make, grow or buy their products and services. See more at https://johnbenford.com. As an architectural photographer, John uses the visual language of photography to help companies communicate the design story of spaces and the built environment. See more at https://johnbenford.com/architecture. To apply

To apply, please email a cover letter, resume and two examples of past marketing projects to hiring@johnbenford.com by Friday, April 10. Diversity, Equity, and Inclusion

I am actively seeking to create a diverse work environment because teams are stronger with different perspectives and experiences. I value a diverse workplace and encourage BIPOC, immigrants, LGBTQIA/gender non-conforming individuals, women, people with disabilities, members of religious & ethnic minorities, older members of society, and others from marginalized groups to apply, even if you don’t meet 100% of the qualifications.

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