GEO Content Specialist
Okta, Bellevue, WA, United States
Overview
Get to know Okta Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We\'re building a world where Identity belongs to you. Role
Okta is seeking a highly proficient
GEO Content Specialist
to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0. This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO. The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs). Core Responsibilities & Execution
Content Optimization: Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats. Understand how content must be shaped for LLM visibility and apply best practices while adhering to brand and quality standards. Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business GEO Knowledge & Application: Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices. Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work. Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility. Data & Workflow: Utilize a data-driven approach to execute content tasks and identify content performance trends. Collaborate with Content and Digital Strategy teams to ensure optimized content is published effectively. Manage assigned content tasks effectively, meeting deadlines and quality standards. Leverage AI in content analysis, editing and production workstreams to improve efficiency and output Qualifications 4+ years of professional experience
in SEO, digital marketing, or content strategy, with a focus on content optimization and/or content development Understands how content is rewarded in both
LLMs
and
modern-day
search ranking algorithms
(this position is not about traditional SEO keyword optimization) Familiarity with current
GEO concepts and the role of LLMs
in search Working knowledge of
SEO/AI Search platforms
such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console. Proficiency in
data analysis and insights gathering
for content output and performance tracking Strong
communication skills , with the ability to articulate content requirements and results clearly Experience using
Adobe Experience Manager
(AEM) or a similar enterprise-level CMS. Background in the Identity and Access Management (IAM),
B2B marketing , SAAS, or the cybersecurity domain is preferred, but not required. #LI - Hybrid #P24088_3363970 Compensation & Perks
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $80,000 — $110,000 USD Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit:https://rewards.okta.com/can. The annual base salary range for this position for candidates located in Canada is between: $72,000 — $99,000 CAD What you can look forward to as a Full-Time Okta employee
Amazing Benefits Making Social Impact Developing Talent and Fostering Connection + Community at Okta Some roles may require travel to one of our office locations for in-person onboarding. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees:
Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please
click here
to view our full NYC AEDT Notice. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
#J-18808-Ljbffr
Get to know Okta Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We\'re building a world where Identity belongs to you. Role
Okta is seeking a highly proficient
GEO Content Specialist
to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0. This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO. The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs). Core Responsibilities & Execution
Content Optimization: Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats. Understand how content must be shaped for LLM visibility and apply best practices while adhering to brand and quality standards. Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business GEO Knowledge & Application: Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices. Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work. Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility. Data & Workflow: Utilize a data-driven approach to execute content tasks and identify content performance trends. Collaborate with Content and Digital Strategy teams to ensure optimized content is published effectively. Manage assigned content tasks effectively, meeting deadlines and quality standards. Leverage AI in content analysis, editing and production workstreams to improve efficiency and output Qualifications 4+ years of professional experience
in SEO, digital marketing, or content strategy, with a focus on content optimization and/or content development Understands how content is rewarded in both
LLMs
and
modern-day
search ranking algorithms
(this position is not about traditional SEO keyword optimization) Familiarity with current
GEO concepts and the role of LLMs
in search Working knowledge of
SEO/AI Search platforms
such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console. Proficiency in
data analysis and insights gathering
for content output and performance tracking Strong
communication skills , with the ability to articulate content requirements and results clearly Experience using
Adobe Experience Manager
(AEM) or a similar enterprise-level CMS. Background in the Identity and Access Management (IAM),
B2B marketing , SAAS, or the cybersecurity domain is preferred, but not required. #LI - Hybrid #P24088_3363970 Compensation & Perks
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $80,000 — $110,000 USD Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit:https://rewards.okta.com/can. The annual base salary range for this position for candidates located in Canada is between: $72,000 — $99,000 CAD What you can look forward to as a Full-Time Okta employee
Amazing Benefits Making Social Impact Developing Talent and Fostering Connection + Community at Okta Some roles may require travel to one of our office locations for in-person onboarding. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees:
Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please
click here
to view our full NYC AEDT Notice. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
#J-18808-Ljbffr