Digital Marketing Specialist
CDF - Doors, Frames & Hardware, Gallatin, TN, United States
Job Summary
We are seeking a highly creative and strategic Digital Marketing Specialist to lead our brand’s organic online presence. This role is responsible for the end-to-end execution of digital marketing initiatives—from high-level strategy and social media management to hands-on content creation and reputation monitoring. The ideal candidate is a storyteller who can translate organizational goals into engaging digital experiences that drive community growth and brand loyalty. Duties and Responsibilities
Social Media Management: Execute organic social strategy. Monitor platform algorithms and trends to ensure maximum reach and engagement. Content Strategy & Creation: Develop and maintain social media and email content calendar aligned with comprehensive eComm/Marketing content calendar. Produce original, high-quality visual and written content (photography, short-form video, and graphics) for platforms including LinkedIn, Instagram, Facebook, and YouTube Shorts. Reputation Management & Engagement: Act as the "voice of the brand" by monitoring mentions, responding to reviews (Google, BBB, etc.), and engaging with followers and community (Facebook, Instagram, YouTube comments, Reddit, Quora, etc) in a professional, empathetic, and timely manner. Email & Digital Marketing: Manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking. Data & Analytics: Track and report on KPIs (engagement, reach, conversion, and sentiment). Use data-driven insights to refine digital strategies and demonstrate ROI to leadership. Cross-Functional Collaboration: Partner with internal teams and external vendors to ensure brand consistency across all digital and print touchpoints. Other duties as assigned by department manager or executive leadership. Required Skills/Abilities
Proficiency with social media platforms and management tools Hands-on experience with creative tools (Canva, Adobe Creative Suite/Express) Familiarity with email marketing platforms Basic photography and video editing skills Exceptional storytelling and copywriting abilities Ability to manage multiple projects under tight deadlines. Education and Experience
High school diploma or equivalent required. Bachelor's degree in marketing, communications, business, or a related field is preferred. 2-3 years of work experience in a marketing role or similar role, preferably in B2B or manufacturing industries. Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds on occasion.
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We are seeking a highly creative and strategic Digital Marketing Specialist to lead our brand’s organic online presence. This role is responsible for the end-to-end execution of digital marketing initiatives—from high-level strategy and social media management to hands-on content creation and reputation monitoring. The ideal candidate is a storyteller who can translate organizational goals into engaging digital experiences that drive community growth and brand loyalty. Duties and Responsibilities
Social Media Management: Execute organic social strategy. Monitor platform algorithms and trends to ensure maximum reach and engagement. Content Strategy & Creation: Develop and maintain social media and email content calendar aligned with comprehensive eComm/Marketing content calendar. Produce original, high-quality visual and written content (photography, short-form video, and graphics) for platforms including LinkedIn, Instagram, Facebook, and YouTube Shorts. Reputation Management & Engagement: Act as the "voice of the brand" by monitoring mentions, responding to reviews (Google, BBB, etc.), and engaging with followers and community (Facebook, Instagram, YouTube comments, Reddit, Quora, etc) in a professional, empathetic, and timely manner. Email & Digital Marketing: Manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking. Data & Analytics: Track and report on KPIs (engagement, reach, conversion, and sentiment). Use data-driven insights to refine digital strategies and demonstrate ROI to leadership. Cross-Functional Collaboration: Partner with internal teams and external vendors to ensure brand consistency across all digital and print touchpoints. Other duties as assigned by department manager or executive leadership. Required Skills/Abilities
Proficiency with social media platforms and management tools Hands-on experience with creative tools (Canva, Adobe Creative Suite/Express) Familiarity with email marketing platforms Basic photography and video editing skills Exceptional storytelling and copywriting abilities Ability to manage multiple projects under tight deadlines. Education and Experience
High school diploma or equivalent required. Bachelor's degree in marketing, communications, business, or a related field is preferred. 2-3 years of work experience in a marketing role or similar role, preferably in B2B or manufacturing industries. Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds on occasion.
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