Senior Director, Loyalty and Channel Marketing
Shake Shack, Atlanta, GA, United States
Overview
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we\'re committed to always doing the right thing. As one of the fastest-growing hospitality brands, we\'re all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
Preferred locations:
New York Support Center (225 Varick St. New York, NY); Atlanta, GA Support Center (2 Ballpark Center, 800 Battery Ave SE, Atlanta, GA)
We are seeking a dynamic and strategic professional to join Shake Shack as the
Senior Director of Loyalty and Channel Marketing . This role is responsible for building and growing our Shake Shack Loyalty Program, overseeing our CRM and Lifecycle channels, and managing our Delivery services across both first-party/native channels and third-party platforms. The role will focus on acquiring new loyalty guests, increasing transaction volume, enhancing customer engagement, and building a strong brand presence in the delivery and digital ordering space.
Responsibilities
Build and deploy a best-in-class Loyalty program across Shake Shack’s own channels – integrate existing offers and CRM touchpoints to create a Lifecycle-based approach to Loyalty. Scale the program with key acquisition levers and strategies while building strong incentives for guest retention into the program.
Lead the holistic strategy in Delivery (both first and third party) to drive growth and sales. Identify and execute key opportunities across advertising, promotions, product, and activations. Analyze sales data, market trends, and competitive activity to identify opportunities for growth and differentiation.
Oversee CRM and Lifecycle marketing programs, inclusive of our promotional calendar, email and push marketing programs and strategies. Build a guest segmentation strategy that drives both acquisition and retention.
Drive our channel marketing strategy, including the gift card program (both digital and physical) in our first and third party channels. Develop compelling promotions, campaigns and B2B partnerships.
Minimum Qualifications
Proven success in developing and executing a loyalty program, preferably within QSR, fast-casual, or related sectors
Strong understanding of digital marketing tools, CRM, analytics, and performance metrics
Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
Digital marketing, channel marketing, or hospitality/foodservice marketing with a focus on digital channels
Gift card management experience a plus
Bachelor\'s Degree in Marketing, Communications, or related field
8-10 years work experience
4-6 years supervisory experience
Preferred Qualifications
Experience building and launching a best-in-class loyalty program
Priority on previous experience in QSR - either on the restaurant side or Delivery partner (DoorDash, Uber, or GrubHub)
Strong negotiations and relationship management skills with external partners and media vendors
Management consulting, investment banking, or strategic agency management a plus
Master\'s Degree; MBA or similar graduate degree preferred
10+ years work experience
4-6 years supervisory experience
Benefits at Shake Shack A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts*
Development and Growth Opportunities
*Eligibility criteria applies
Click the " Apply " button above to apply for this opening.
About Us Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
#J-18808-Ljbffr
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we\'re committed to always doing the right thing. As one of the fastest-growing hospitality brands, we\'re all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
Preferred locations:
New York Support Center (225 Varick St. New York, NY); Atlanta, GA Support Center (2 Ballpark Center, 800 Battery Ave SE, Atlanta, GA)
We are seeking a dynamic and strategic professional to join Shake Shack as the
Senior Director of Loyalty and Channel Marketing . This role is responsible for building and growing our Shake Shack Loyalty Program, overseeing our CRM and Lifecycle channels, and managing our Delivery services across both first-party/native channels and third-party platforms. The role will focus on acquiring new loyalty guests, increasing transaction volume, enhancing customer engagement, and building a strong brand presence in the delivery and digital ordering space.
Responsibilities
Build and deploy a best-in-class Loyalty program across Shake Shack’s own channels – integrate existing offers and CRM touchpoints to create a Lifecycle-based approach to Loyalty. Scale the program with key acquisition levers and strategies while building strong incentives for guest retention into the program.
Lead the holistic strategy in Delivery (both first and third party) to drive growth and sales. Identify and execute key opportunities across advertising, promotions, product, and activations. Analyze sales data, market trends, and competitive activity to identify opportunities for growth and differentiation.
Oversee CRM and Lifecycle marketing programs, inclusive of our promotional calendar, email and push marketing programs and strategies. Build a guest segmentation strategy that drives both acquisition and retention.
Drive our channel marketing strategy, including the gift card program (both digital and physical) in our first and third party channels. Develop compelling promotions, campaigns and B2B partnerships.
Minimum Qualifications
Proven success in developing and executing a loyalty program, preferably within QSR, fast-casual, or related sectors
Strong understanding of digital marketing tools, CRM, analytics, and performance metrics
Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
Digital marketing, channel marketing, or hospitality/foodservice marketing with a focus on digital channels
Gift card management experience a plus
Bachelor\'s Degree in Marketing, Communications, or related field
8-10 years work experience
4-6 years supervisory experience
Preferred Qualifications
Experience building and launching a best-in-class loyalty program
Priority on previous experience in QSR - either on the restaurant side or Delivery partner (DoorDash, Uber, or GrubHub)
Strong negotiations and relationship management skills with external partners and media vendors
Management consulting, investment banking, or strategic agency management a plus
Master\'s Degree; MBA or similar graduate degree preferred
10+ years work experience
4-6 years supervisory experience
Benefits at Shake Shack A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts*
Development and Growth Opportunities
*Eligibility criteria applies
Click the " Apply " button above to apply for this opening.
About Us Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
#J-18808-Ljbffr